Transcript
Page 1: Why Google Blog Search Matters to Your Business

Why Google Blog Search Matters to YourBusiness

According to Google, Google's Blog Search is "Google search technology focused on blogs".It includes search engine results specific to blogs not just in the Blogger.com community,but across the blogosphere at large. You can access it athttp://www.blogsearch.google.com/

What the Big Deal Is

A lot of people have probably heard about this extra version of search Google has addedand are greeting it with a big yawn, particularly since it's still in Beta. So what is the bigdeal, anyway?

The big deal is that the top search engine in the world, which was already paying particularattention to blogs in regular search results, seems to make a subtle statement with theintroduction of blog-specific searches.

Blogs are important enough to warrant their own special level of search, and not just as anadvanced search option, but in their own search engine.

If search engines are paying attention to blogging that closely, you should be too -- if youwant better search engine results.

Current fans of blogs will be able to search the freshest results so that they can see what isbeing discussed right now - information that is often as fresh as the news, and draws uponsources that the media-at-large either doesn't have ready access to, or interest in.

So to those with even the most obscure interests or hobbies, a blog search powered by atop search engine gives ready access to fresh information on any subject that someone canblog about.

And if a blog doesn't yet exist on these narrow themes? You can be the one to start thediscussion.

Why It Matters to Your Business

Speaking of the media, this is likely to become one of the many tools that a journalist in theknow would use in order to research a story, or to find out more information about acompany, directly from the people who use its products or services.

Technorati, is at present, arguably a better tool, but it's just not as well known as theGoogle brand. If you're a power searcher, you already know what Technorati is. But the keything to understand is that most consumers - even B2B consumers - aren't as deeplyinvolved in the internet.

But even those folks know what Google is.

There's an even more obvious advantage to this specialized search.

Page 2: Why Google Blog Search Matters to Your Business

Google Blog search has the unprecedented potential to bring the mainstream surfer intoblogging, even more than Yahoo's RSS Headlines pioneered the start of making RSSmainstream about a year ago. Why?

While many of your clients will fall instantly in love with RSS, it's more fair to them topresent its possibilities in a format that's easier for them to digest. It's not as hard toexplain a blog - and if you can't you can simply tell them it's a more frequently updated partof your existing site.

When Google's Blog Search is brought more to the front in coming months, if your site getsinto position to be visible when more of the internet population becomes blog-happy, thenthe traffic potential for your site may prove to be enormous.

The proper use of one RSS feed in one of my content management systems doubled mytraffic, with most of the new users coming from Yahoo, this time last year. Another feedincreased my daily traffic another 75%, and brought me additional return traffic as well.

At the time the margin between Yahoo and Google was wider than it is today -- so thepotential increase from being in Google boggles the mind.

How to Get Listed

According to the Blog Search Help Page:

"If your blog publishes a site feed in any format and automatically pings an updating service(such as Weblogs.com), we should be able to find and list it. Also, we will soon be providinga form that you can use to manually add your blog to our index, in case we haven't picked itup automatically. Stay tuned for more information on this."

This means that if you're already blogging - and responsibly pinging, you're probablyalready listed.

If you haven't been blogging, you're in luck. This special brand of Google search is still inBeta, so if you get moving now, you still have enough time to start getting into position.And since the search currently seems to be focused on freshness and relevance, if you keepup the blogging once you start, and you keep your theme narrow, you could still dominateyour niche.

Do It Today

The mantra for blogging before was that, proper blogging is a sure fire way to increasetraffic, as well as build stronger ties to your end users or clients, not to mention that it isthe simplest of the many implementations of RSS.

Now, with all three major search engines paying more attention to both RSS and Blogging,you can get spidered more frequently, get more of your pages indexed more deeply, and beincluded in more searches.

You have absolutely no time to waste - if you're not blogging already, you need to getstarted quickly. Many webmasters are hesitating because they haven't been able to find ablog system that fits well with their site, or find the most popular tools too sophisticated fortheir needs.

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There are literally dozens of free resources to help you decide between the standardsystems that were originally built for the personal blogger, and the more robust solutionsthat are aimed at the medium-sized or corporate company - but that's another article.

Whatever you chose, the important thing is to get started blogging today. You'll be missingout on targeted traffic from the most dominant search engine, from the most sophisticatedsurfers today, and sooner than you know it, the mainstream web.Tinu is a web site promotion specialist who writes about many differentways to get more visitors to your web site. If you want better search engineresults, more visitors and return traffic she invites you to take a freeeCourse on business blogging at http://www.freetraffictip.com/blogtraffic/ today!