Introducing Social CRMWhy Social CRM matters to your business?
What exactly is Social CRM?
Social CRM is defined as?
“Social CRM is defined as the use of social media techniques, service leveraging on technology to enable organizations to engage with their customers in a collaborative conversation so to provide mutually beneficial value in a transparent business environment. It is commonly known as Social media monitoring, that allows the company to watch services like Facebook, Linkedin, Twitter etc for relevant mentions and react accordingly .”
Why exactly is Social Media important?
Reasons why Social media is necessary
Source: Infographic from Search Engine Journal
Reasons why is necessary
Source: Ultimate Guide to Facebook Advertising
Facebook has over 1.3 billion users, largest of all networks
Nearly ½ of all Facebook users are active each day.
Average time spent on Facebook is 18 minutes per visit!
Each Facebook users is connected to 80 pages, group or events
Reasons why is necessary
Source: Ultimate Guide to Twitter for Business
Average User with 208 followers, 307 average Tweets, average of 170 minutes on Twitter each day.
Nearly ½ of all Twitter users are active each day.
29% of all Twitter user are active several times each day.
85% of users feel connected to business after they follow on Twitter
Reasons why is necessary
Source: expandedramblings.com
200 million users are on Instagram
37 average likes +comments / post.
Monday@6pm is the best time to post.
57% of users log in at least once a day
17% of online adults use Instagram
Average user spends 257 minutes / month on Instagram
35 million selfies to date
Reasons why is necessary
Source: Ultimate Guide to Linkedin for Business
Every second, 2 new user joined Linkedin.
Joined with more than 270 million users.
Touts the user base for professionals: More B2B than B2C
Corporate services and solutions are best for Linkedin platforms
What it means to your business?Simply:
Social CRM is the focal methodology of extracting business intelligence from your targeted audience. It taps on different sources to gather “multiple voices” from your fans, prospects, eventually your end to end customers.By listening, it creates a new shouting to what matters to your business in insights of information towards their interest, behavioral moods, comments and most importantly their reaction choice to your products, service or brands of yours.
With clever intelligence gathered, you are able to solve business problems reactively and instantly resolved new marketing ideas to enhance new Solutions revolving around your customer’s concern, issues, problems and react accordingly to the lasting relationship building.
What value do I gather from Social CRM?
With Social CRM, you have the power to:• You are able to understand why and what platforms that your audience are using.• Spread the voice to make your audience feel connected, together with their
Understanding on the return for their time and efforts in the means of engagement.
• Resolving critical issues faced by your customers, and reacting accordingly to what they need for a real time solution.
• Measure the level of success that your campaign has run and importantly the ROI input for your business bottom line.
• Important insights from intelligence data heard from market which are critical for your next decision making and investment.
What is your Social CRM software all about?
“By understanding the principles of Social CRM: Our SCRM software has garner the ability to
source, hunt, listen, analyze different sources of information into digestible insights for your
critical business need.”
How to kick start this Social media strategy?
STEP 1: Define your end goalSTEP 2: Select your ideal Social PlatformsSTEP 3: Monitor & study the voices heardSTEP 4: Identify areas of value addSTEP 5: Engage and ImproviseSTEP 6: Repeat & repeat
Social media Strategy process
Our Social CRM Features:
Social Networks We Support & Monitor
> 18 Social Networks
> 3 Social Blogs
> 3 Business review sites
> 4 Web Analytics & Short Linkers
> 3 Online Ecommerce stores
Social Networks We Support
Business Reviews Sites We Support
Web Analytics & Short Linkers Sites We Support
Online Ecommerce Stores We Support
Our Social CRM Value
. One social platform to almost all +80 social sites
. Ability to track, measure, analyze data collected
. Real time report updates given
. Scheduled single publishing at your convenience
. No complex hardware as its cloud based solution
. Unlimited user license for this software
. Easy adoption & beautiful user interface for shorter learning curve
. Shorter deployment software installation
. Act as a critical BI Engine for Analysis & data mining
. Lesser cost of investment compared to engaging external agencies
Our Social CRM Value:
Call us today for an non-obligatory discussion and demonstration
Name: AaronDesignation: Business Development ManagerCompany: Capital Media Pte LtdMobile: 9028-7921Email: [email protected]
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