Transcript
Page 1: Why Your Personal Brand Matters on LinkedIn | Talent Connect San Francisco 2014

 Shira Appell  Customer Education Specialist

 LinkedIn

Why your personal brand matters on LinkedIn

 Liz Kania  Customer Education Specialist

 LinkedIn

#intalent

Page 2: Why Your Personal Brand Matters on LinkedIn | Talent Connect San Francisco 2014

What kind of impression do you want to make?

Page 3: Why Your Personal Brand Matters on LinkedIn | Talent Connect San Francisco 2014

313,000,000

Page 4: Why Your Personal Brand Matters on LinkedIn | Talent Connect San Francisco 2014

What do you want your first impression to be? List 3 sentences that describe you professionally

“Recruiter passionate about connecting talent with the right opportunity” “Recruiter for an organization that impacts social change” “Talent Acquisition leader focused on directing and defining the direction of people’s lives.” #intalent

Page 5: Why Your Personal Brand Matters on LinkedIn | Talent Connect San Francisco 2014

How might a candidate perceive your brand?

Page 6: Why Your Personal Brand Matters on LinkedIn | Talent Connect San Francisco 2014

The New Premium Profile  Showcase Your Brand

Premium Image Recommended Keywords

Enhanced Profile Analytics

90 Day Who’s Viewed Profile

#intalent

Page 7: Why Your Personal Brand Matters on LinkedIn | Talent Connect San Francisco 2014

The New Premium Profile  Showcase Your Brand

Premium Image Recommended Keywords

Enhanced Profile Analytics

90 Day Who’s Viewed Profile

#intalent

Page 8: Why Your Personal Brand Matters on LinkedIn | Talent Connect San Francisco 2014

The New Premium Profile  Showcase Your Brand

Premium Image Recommended Keywords

Enhanced Profile Analytics

90 Day Who’s Viewed Profile

#intalent

Page 9: Why Your Personal Brand Matters on LinkedIn | Talent Connect San Francisco 2014

The New Premium Profile  Showcase Your Brand

Premium Image Recommended Keywords

Enhanced Profile Analytics

90 Day Who’s Viewed Profile

#intalent

Page 10: Why Your Personal Brand Matters on LinkedIn | Talent Connect San Francisco 2014

Name Headline

Profile photo

Summary

Banner image

Experience

Rich media

#intalent

Page 11: Why Your Personal Brand Matters on LinkedIn | Talent Connect San Francisco 2014

What impression does your current profile make? What on your profile matches your 3 descriptors?

Picture reveals my love of life Headline describes my passion for connecting talent with opportunity Summary provides value I provide to potential prospects Rich media gives hard copy proof of the work that I do.

#intalent

Page 12: Why Your Personal Brand Matters on LinkedIn | Talent Connect San Francisco 2014

It starts with your picture

#intalent

Page 13: Why Your Personal Brand Matters on LinkedIn | Talent Connect San Francisco 2014

What makes you stand out?

Page 14: Why Your Personal Brand Matters on LinkedIn | Talent Connect San Francisco 2014

Craft your searchable headline Set yourself apart

#intalent

Page 15: Why Your Personal Brand Matters on LinkedIn | Talent Connect San Francisco 2014

 Packed with passion & personality Summary: an elevator pitch

Your Professional Identity Your Passion Your Value Your Personality Your Company

Pitch

“Candidate advocate. Hiring manager advisor. Talent acquisition streamliner.”

#intalent

Page 16: Why Your Personal Brand Matters on LinkedIn | Talent Connect San Francisco 2014

 Packed with passion & personality Summary: an elevator pitch

Your Professional Identity Your Passion Your Value Your Personality Your Company

Pitch

“My passions lie in building deep relationships with mutual matches that transform careers and drive

growth for innovative companies.” #intalent

Page 17: Why Your Personal Brand Matters on LinkedIn | Talent Connect San Francisco 2014

 Packed with passion & personality Summary: an elevator pitch

Your Professional Identity Your Passion Your Value Your Personality Your Company

Pitch

“I listen carefully to every candidate’s career visions and

consistently place candidates in their dream jobs.”

#intalent

Page 18: Why Your Personal Brand Matters on LinkedIn | Talent Connect San Francisco 2014

 Packed with passion & personality Summary: an elevator pitch

Your Professional Identity Your Passion Your Value Your Personality Your Company

Pitch

“A long-time resident, living here feeds my interest in culture, media, and technology

as well as an unquenchable excitement about local microbreweries’ restaurants.”

#intalent

Page 19: Why Your Personal Brand Matters on LinkedIn | Talent Connect San Francisco 2014

 Packed with passion & personality Summary: an elevator pitch

Your Professional Identity Your Passion Your Value Your Personality Your Company

Pitch

“We are growing a world-class product team at the peak of our company’s growth and product innovation. Now is the time to

join, build, and transform.” #intalent

Page 20: Why Your Personal Brand Matters on LinkedIn | Talent Connect San Francisco 2014

•  Emphasize scope, scale and impact

•  Highlight accomplishments & wins

•  Allow strengths and values to shine

•  Increase discoverability with keywords

•  Make it interactive with rich media

Experience: build rapport with your audience

#intalent

Page 21: Why Your Personal Brand Matters on LinkedIn | Talent Connect San Francisco 2014

Rich media: give them a reason to interact!

#intalent

Page 22: Why Your Personal Brand Matters on LinkedIn | Talent Connect San Francisco 2014

What causes do you support?

#intalent

Page 23: Why Your Personal Brand Matters on LinkedIn | Talent Connect San Francisco 2014

 In 5 Easy Steps

If you forget, let LinkedIn guide you!

#intalent

Page 24: Why Your Personal Brand Matters on LinkedIn | Talent Connect San Francisco 2014

Have coffee with your network

Page 25: Why Your Personal Brand Matters on LinkedIn | Talent Connect San Francisco 2014

“Made breakfast, went for a walk, now watching Harry Potter marathon #lazysunday”

LinkedIn is a professional network

#intalent

Page 26: Why Your Personal Brand Matters on LinkedIn | Talent Connect San Francisco 2014

“Had a great time learning about volunteering opportunities at the LinkedIn for Good breakfast this morning! #LinkedInForGood”

LinkedIn is a professional network

#intalent

Page 27: Why Your Personal Brand Matters on LinkedIn | Talent Connect San Francisco 2014

Communication strategy: share updates

Always Be Closing? Try Always Be Connecting! The 6 practices you must follow if you’re in sales.

Jane Jones

The 6 Musts for Today’s Sales Executive

Industry articles

Love managing relationships and considering a career move? Acme is seeking a Relationship Manager in SF!

Relationship Manager Execute on a strategic plan for the territory. Build strong relationships with clients.

Jane Jones

Jobs

Acme has just released an amazing new phone! Have you had a chance to check it out? http://lnked.in/x-bXD2

Jane Jones

Welcome Samantha Lavenstein to the Acme London office! We’re happy to have you on the team!

Jane Jones

Like (22) Comment Share 2d ago

Max Lotz, Colene Kremers and 20 others

Like (2) Comment Share 24m ago Colene Kremers and Alex Handris

Talent brand

Company news

#intalent

Page 28: Why Your Personal Brand Matters on LinkedIn | Talent Connect San Francisco 2014

Status updates: company

#intalent

Page 29: Why Your Personal Brand Matters on LinkedIn | Talent Connect San Francisco 2014

Status updates: culture

#intalent

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Status updates: industry

#intalent

Page 31: Why Your Personal Brand Matters on LinkedIn | Talent Connect San Francisco 2014

Status updates: jobs

#intalent

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Increase Visibility: Publishing Platform

#intalent

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 Key takeaways Why your personal brand matters on LinkedIn

1.  First impressions matter.

2.  LinkedIn allows you to create a great first impression on a huge scale.

3.  You have the ability to maintain a strong brand and nurture relationships beyond the first impression.

4.  You have the ability to inspire potential candidates to be excited about working with you and at your company.

#intalent

Page 34: Why Your Personal Brand Matters on LinkedIn | Talent Connect San Francisco 2014