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THIS IS A SPECIALFEATURE MAGAZINE

All information contained in this feature article is provided by the featured company.The act of publishing a story should not be construed as an endorsement or judgement

of the featured company by Network Marketing Business Journal. Network Marketing BusinessJournal assumes no responsibility for performance, integrity or claims made by the featuredcompany.

All information contained in other columns is the responsibility of the individual columnist.The opinions expressed by the columnist are his or her own and do not necessarily reflect theopinions of Network Marketing Business Journal.

The entire contents of Network Marketing Business Journal are protected under the federalcopyright act. Reproduction of any printed issue or portion thereof is strictly prohibited without theexpressed written consent or permission of Network Marketing Business Journal.

This is a special feature magazine includingmaterial previously published in NMBJ. NMBJ

has newsworthy articles on currentindustry events, the best training columns

in the industry and cost-effectiveadvertising that works!

First wellness product to reduce stress, increaseenergy • Page 2

Formula X51 builds wellness, vigor • Page 3

XanGo Juice is perfect mate for Formula X51 • Page 4

Glimpse® Topical Skin Nutrition • Page 5CO

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EN

TS Mangosteen Pericarp Oil • Page 5

XanGo’s compensation plan is more than apartnership • Page 6

XanGo’s seasoned founders, corporate executives • Page 6

Second chance to join billion-dollar growthwave • Page 7

Call: 815-726-5555 or FAX 815-726-555020636 Burl Court • Unit E • Joliet, Il 60433

www.nmbj.com

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XanGo, the first company to market apremium mangosteen health bever-age, XanGo® Juice, is taking the next

step in solving the health and wellness puzzleby introducing its newest wellness productthat aims to restore natural, youthful vigor.Code-named Formula X51 during its pre-launch stage, the product will be formallylaunched and its name announced at an eventon Sept. 5th in Washington, D.C.Developed over several years by Shawn

Talbott, Ph.D., and backed by measurable sci-entific studies, Formula X51 addresses meta-bolic imbalance that causes most of us to feeltired, stressed out and emotionally depressed.This new all-natural proprietary botanicalblend is designed to complement XanGoJuice to support natural vigor, leading you to

a path of mental and physical well being. And,with today’s worsening economy, the toughjob market and bad news in the housing sec-tor, there’s plenty to cause stress in our every-day lives. Five years in development, Formula X51

joins XanGo’s proprietary, category-creatingproduct line, which now includes XanGo’swhole food multi-vitamin, 3SIXTY5, and itsglobally successful, toxin-free skin nutritionbrand known as Glimpse® Topical SkinNutrition. Founded in 2003, XanGo hasachieved remarkable success, with sales thatsoared beyond the $1 billion mark in fiveyears. And with the launch of X51, themomentum continues as XanGo approachesits seventh anniversary.

“We have alwaysmanaged what lifethrows at us butafter just severaldays on X51, theability to multi-task

has never been easier. The true test waswhen we ran out! We were beggingpeople for some X51 to hold us untilour next order arrived. Lesson learnedand we will never run out again!” –Sandi and Ed Cohen, XanGo500K Premier Select, Members,XanGo Millionaires Club

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NMBJ Presents: Successful Home Businesses • 3

XanGo’s Founder and Board Member Joe Morton believesFormula X51 will be “the most transformational product since XanGoJuice.” The need for a product like X51 has never been greater. MostAmericans, go through life tired, stressed and depressed. Doctors pre-scribe medications such as sleep aids and other mood enhancers,while many people seek more readily available “solutions” such ascoffee, energy drinks and over-the-counter sleeping aids. In fact, anti-depressants are the most prescribed drug in America.

There is one anti-depressant prescription for every two-and-a-halfpeople in the country. Americans spend $37 billion on anti-depres-sants; $4.3 billion on sleep medication; $3 billion-plus on energydrinks; and $40 billion on coffee. All totaled, Americans have spentmore than $80 billion to obtain relief from fatigue and stress. But allof these “remedies” only provide temporary relief and target symp-toms, not the cause. X51 formulator Dr. Shawn Talbott maintains thatthe real cause of these symptoms is the lack of metabolic balance andproper function. X51 introduces a new category of natural products totarget this imbalance and promote vigor.Scientists define vigor (wellness) as physical energy, mental acuity

and emotional balance. Vigor, according to Dr. Talbott, is a scientifi-cally valid term from psychological research and can be measured.XanGo uses the “Profile of Mood States” as a measure, also called“POMS.” The company invites you to measure your POMS atwww.xango.com/X51.Stress upsets metabolic balance and, unfortunately, today’s mod-

ern-day remedies, such as coffee and energy drinks don’t restore theneeded balance. Achieving metabolic balance requires harmonizing:1. Hormones, such as cortisol, testosterone, insulin, and thyroid, toname a few; 2. Enzymes and 3. Neurotransmitters, such as serotonin,dopamine and norapranephrine.When asked which ingredient in Formula X51 is the most impor-

tant, Dr. Talbott replied, “Just as there’s no ‘most important’ hormoneor neurotransmitter; there’s no ‘most important’ ingredient. It’s theoverall combination or blend of ingredients that restores the balanceand thus restores the vigor.” He went on to explain that each ingredi-ent is important in the formula, and it’s the proportion with which theyare used in the formula that delivers the balance. “If you balance justone hormone, you’ll get some benefits but if you ignore the other hor-mones, you could still feel terrible. You need to address many hor-

mones to help more people to a greater degree. That’s the resultXanGo is achieving with Formula X51.”According to the POMS survey, Formula X51 in pre-launch exclu-

sive product trials reduced fatigue by 48 percent and improved vigorby 27 percent. Anywhere from 80 to 90 percent of Formula X51 usersfeel the beneficial effects within one to two weeks. This response rateis unheard of in the wellness industry. And, these results are statisti-cally significant, meaningful and useful in terms of people’s everydaylives. Candy Webb, a Formula X51 user and a XanGo 200K Premier

Select distributor, says. “Two tablets in the morning produce sustainedfeelings of energy, well-being, and mental clarity that have left mefeeling just great again.” Webb says that her experience with X51 iseasy to share because the first thing people usually ask when they seeyou is, ‘How are you feeling?’ “I tell them I’m feeling great with abig smile,” says Webb, “and it’s because of this wonderful new prod-uct I’m taking that they might be interested in. Just that quickly andeasily, you’ve created immediate interest in X51.”

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“Do you know what it’s like to work withyour best friend, with the best company,with the best owners, with the best prod-ucts, with the best mentors and trainers?We do and it’s a blast! Finally aahhh!” – Byron Chappell, Elk Ridge UT

“I used to be a general contractor, workingmorning till night and killing myself physi-cally just to earn a living. Now withXanGo, and X51, I work when I want, withwho I want, have fun, make money, andhave the energy and time to enjoy life.” –

William Wallace, Jacksonville FL

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MDr. Talbott says that Formula X51 only addressesabout half of overall wellness issues. XanGo Juiceexcels at aiding in providing balance to physical well-ness, whereas X51 addresses vigor, including mentaland emotional wellness. Together, Formula X51 andXanGo Juice produce “the perfect match,” Talbottexplains. As a recognized category creator, XanGo Juice is the

first to deliver a proprietary, whole-fruit purée thatmatches great taste with proven scientific research.XanGo Juice boasts concentrations of naturally occur-ring phytonutrients, including xanthones, catechins,flavonoids and proanthocyanidins. In fact, the wholefruit mangosteen found only in XanGo Juice containsmore xanthones than any other botanical known to sci-ence. Grown primarily in Southeast Asia and a handful of

tropical locations, XanGo gives the mangosteen fruitthe careful and exact handling it requires. From thetwice-yearly harvests to the formulation of XanGoJuice, XanGo brings expert precision to every step ofthe production process. XanGo ensures outstandingproduct quality standards from the mangosteen tree tothe bottle. XanGo Juice meets strict ISO standards and

passes hundreds of quality tests before it’s served toconsumers worldwide. XanGo starts by selecting thebest mangosteen fruit from qualified farms in SoutheastAsia. The exclusive whole-fruit purée of XanGo Juiceuses the center of the fruit as well as the rind, wherepowerful xanthones are concentrated.XanGo guarantees every XanGo Juice consumer the

same incredible experience – unmatched flavor and pre-mium nutritional support. The final product boasts:• The nutritional attributes of the whole mangosteen

fruit. • A category-creating, market-leading, premium

dietary supplement. • A flavorful experience unlike any other. • The harnessed power of xanthones – one of the

mangosteen’s powerful, biologically active compo-nents. • A supplement that can be used by everyone.Just one to three ounces a day gives you what you

need. Research indicates that naturally occurring xan-thones may help maintain intestinal health, support theimmune system, neutralize free radicals, help supportcartilage and joint function, and promote a healthy sea-sonal respiratory system.

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4 • NMBJ Presents: Successful Home Businesses

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“XanGo has impacted my life in the last 6 years. And now with X51 it has impactedthe way I live life. I’ve been high stress most of my adult life but in the last 6 weeks I’vebeen functioning stress free. I have sustainable energy with no crash and amazingsleep and that has been ‘LIFE CHANGING.’ This the way life is meant to be!” – John Zenes, Stansbury Park, UT

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For centuries, a paste of mangosteen peel and coconut oil was fash-ioned to treat the challenged skin conditions of Southeast Asian inhab-itants. Today, XanGo honors this restorative tradition with its natural-ly fermented pure Mangosteen Pericarp Oil. This proprietary formulahelps to unlock the secrets of the past and embrace nature’s treatmentof the future with XanGo’s most concentrated xanthone complex.Now validated by modern science, Mangosteen Pericarp Oil isXanGo’s new answer to soothe, energize, and protect skin.Mangosteen Pericarp Oil contains the pure essence of mangosteen

in a richly concentrated xanthone oil. Known as “Liquid Gold” amongXanGo distributors, Mangosteen Pericarp Oil helps to restore the skinto its most healthy state and soothe challenged skin conditions.Mangosteen Pericarp Oil calms the signs of inflammation and stimu-lates collagen production. It is safe for family use and can be usedanywhere on the body.

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XanGo discovered a vital life source deep within the rich, darkpericarp of the mangosteen fruit. Driven by this discovery, ground-breaking science, and performance-driven results, XanGo has createda category others will follow – Glimpse Topical Skin Nutrition. The mangosteen holds many secrets and anti-aging is one of them.

XanGo has explored the whole mangosteen fruit and derived the finestand most potent xanthone-rich ingredients. The result is a proprietaryblend, exclusive to Glimpse, known as BioActive X3 Complex™.This patent-pending blend of three exclusive xanthone complexes is atthe heart of XanGo’s meticulously created formulas.Through the convergence of time-honored techniques and

advanced, customized technology from Japan, BioActive X3

Complex is enhanced with mangosteen-infused water, biofermenta-

tion and cold processing to preserve and amplify the potent phytonu-trients found in mangosteen. This scientific care and attention to detailensures performance-driven skin nutrition coupled with vital safetyand rare purity. Sandi Cohen, a XanGo 500K Premier Select, has been an active

voice in sharing the toxic-free message for more than a dozen years.After years of miscarriages, her daughter-in-law was able to conceivea child and carry it full-term after Cohen helped rid her body of toxicchemicals. Today Cohen has three healthy grandsons and an entirefamily of loyal Glimpse consumers. Cohen was very excited when shelearned that XanGo signed the Compact For Safe Cosmetics (some-thing very rare in any direct sales company).

Jason and Rod have realized thatbuilding huge residual incomestreams is where it’s at. “After exten-sively researching every businessmodel known to man and studyingthe number-one business choice of

top business people like Kiyosaki, Buffet and Trump, Idiscovered that network marketing and XanGo provid-ed the absolute best opportunity to earn more moneywith less time than I could have ever dreamed possible.This new product, code name ‘X51,’ will, without adoubt, create an unprecedented tidal wave of financialsuccess like never seen before in the entire MLM indus-try.” – Jason Cheshire and Rod Combest

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NMBJ Presents: Successful Home Businesses • 5

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6 • NMBJ Presents: Successful Home Businesses

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What is more important than the details of XanGo’s compensationplan is XanGo’s approach to the compensation plan and the relationshipto its distributors. When XanGo started, the founders wanted a real part-nership with distributors. The founders started this partnership by setting a true 50 percent of

payout into the compensation plan. XanGo calls this a true 50 percentbecause XanGo does not play games with its compensation plan the waysome other direct sales companies do. 1. Some companies use Commission Value (CV) or Bonus Value (BV)

at less than 100 percent of the revenue of the wholesale distributor cost.For example: if a company charges $130 wholesale for the product butpays 50 percent on only $100 CV, their actual payout is only 38.46 per-cent or $50. XanGo would pay out 50 percent on the full $130 or $65.Which commission plan would you rather have?2. Many companies rely on breakage. Breakage is caused when a dis-

tributor does not achieve his or her monthly qualifications. When thisoccurs, the company keeps the income for itself. XanGo is one of fewcompanies to use a system called dynamic compression, which rolls upor fills all of those holes. This allows XanGo to pay out the full 50 per-cent and for distributors to earn the maximum income possible for whichthey are qualified. Ask any professional network marketer if that’s a bigdeal. It is!3. Another method that some companies are using to lower the actual

amount paid to distributors is to set qualification standards for bonuses oroverrides so high that they are virtually impossible to achieve. All ofXanGo’s bonuses and commissions are achievable. This has been demon-strated by hundreds of thousands of individuals who continue to make ahealthy living as a XanGo distributor!4. Another way some companies get around providing its distributors

a true payout is to include items in the company’s total payout or binarycap that is usually a part of the company’s overhead costs. This is not usu-ally even revealed to the sales force. As you will read, XanGo’s compen-sation plan is simple and straightforward. XanGo offers an honest 50/50partnership with its distributors.

Colli Butler, a 20-year veteran of networkmarketing and a 500K Premier Select forXanGo, believes the biggest reason for her hugesuccess at XanGo and the reason so many indus-try leaders have been drawn to Xango is the com-pensation plan’s dynamic compression feature.Butler says, “In previous companies, I felt like Iwas in competition with the company for com-missions. But with XanGo, I know the companyis 100 percent committed to my success because

the more money I make, the more money the company makes. This is atrue partnership that is a win-win for both distributors and the company.”

Simple, easy-to-understand compensation structureRetail commissions – Distributors can purchase a bottle of XanGo for

$25 and sell it for the suggested retail price of $37.50 and keep the dif-ference. Many new distributors earn substantial commissions just retail-ing XanGo at the suggested retail price.

Weekly Power Start Bonus – For those distributors who want to makea lot of money quickly, there’s an exciting weekly Fast Start Bonus of upto 30 percent paid on all of the first orders of personally sponsored dis-tributors, and a bonus of up to 15 percent on the second generation. Simply stated, XanGo’s residual income plan pays out 47 percent over

nine levels and generation bonuses, plus three percent in various man-agement bonuses and pools. That’s easy to say and easy to explain.

Monthly unilevel – XanGo goes the extra mile by guaranteeing “nocorporate breakage” and “dynamic compression” through unlimited lev-els of generation bonuses. The XanGo unilevel plan is one of the deepestpaying unilevels in network marketing (nine generations paying out anaverage of five percent per level).

Quarterly bonus pool – Finally, as if this wasn’t enough, XanGo cre-ated a quarterly bonus pool. This bonus is paid to top leaders by takingthree percent from all commissionable orders worldwide and dividing itamong top leaders based on their performance. For top distributors, thisquarterly bonus can actually exceed their unilevel check, producing someof the largest checks in network marketing.

Car bonus – XanGo has a car bonus for top qualifying distributors thatpays up to $750 a month.

Beyond a 50/50 partnershipXanGo has introduced two new ranks, Quantum Premier and the X1

Premier. With these two ranks, XanGo also introduced two achievementbonuses. Distributors who earn the Quantum Premier rank can earn anachievement bonus of $750,000. Distributors who earn the X1 Premierrank can earn an achievement bonus of $1,000,000. Qualifications toreceive these mega bonuses are very achievable, especially compared tothe bonus programs offered by other companies.Both the car bonuses and these achievement bonuses go beyond the

50/50 partnership. What other company has ever paid more than theypromised? No wonder XanGo has already created nearly 100 millionaireswith its first billion-dollar mangosteen juice brand and paid out in excessof a half-billion in commissions. XanGo’s new Formula X51 has thepromise to be the company’s next billion-dollar brand. Would you like tobe one of XanGo’s next millionaires?

XanGo’s seasoned founders, corporate executivesXanGo has a six-man “dream team” which has held top corporate

positions with some of the most successful network marketing companiesof all time. To top it off, they have hired over a dozen seasoned executiveswho bring a wealth of knowledge and years of experience to the table, notto mention fluency in dozens of languages. As you read about the back-grounds of XanGo’s six founders, you will discover the secret to the com-pany’s unprecedented success.

Joe Morton, XanGo founder and board member,remains a true inspiration to all who do business withXanGo. A former executive for several companies inthe industry, Joe was living and working in SoutheastAsia when he discovered the mangosteen fruit for thefirst time. It was there he also first discovered the keyingredients in X51. Ultimately, Joe’s understandingof natural products, gained from growing up with

“As a woman over 50, I’ve been plaguedwith female problems that come with age.My honey and I were both ‘slowing down’mentally and physically. All that haschanged now with X51 and we are enjoy-ing life again, full of passion and vigor,

AND he’s no longer a ‘grumpy old man.’ We felt like aswitch turned on and never want to be without this formula-tion. Waking up to a new day is exciting again.” – Caroland Tom Ferrier, Alpine UT

Colli Butler

Partners continud on page 7Joe Morton

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brother Gordon in a home where natural products were a way of life,led him, Gordon and the other XanGo founders to forming this record-setting company. A man of passion and dedication, Joe is a committedhusband and father who handles the business at home and abroad, fre-quently traveling to be with XanGo distributors. Somehow, he has foundthe time to compete in seven Iron Man Triathlons.

Gordon Morton, Jr., XanGo founder and boardmember, is the marketing genius behind XanGo’sincredible brand and even its name. It was Gordonwho first coined the brand name XanGo, and hispast experience as a top distributor for another net-work marketing company is what led him to create“the Cadillac of all compensation plans.” Gordon isa brilliant communicator and brings an incredibleenergy to the team. He is also a visionary who isresponsible for XanGo’s charitable commitments tochildren and families around the world, known as

XanGo Goodness. In fact, Gordon championed his partners to begindonating to charity before the company turned its first profit, and evenintroduced the XanGo Goodness Meal Pack, a commissionable productthat is a meal replacement program for the severely malnourished. He’salso the one who led XanGo to its pioneer status as the first company tosponsor a jersey in North American professional sports, through itsongoing partnership with Major League Soccer’s Real Salt Lake.

Aaron Garrity, XanGo board chairman andfounder, can only be described as a mega-over-achiever, not unlike his partners. A 2006 co-recipientof the Ernst & Young Entrepreneur of the YearAward and Utah Business Magazine’s 2008 CEO ofthe Year, Garrity is a master business person, whoseattention to detail has helped lead XanGo to unpar-alleled success for a company only seven years oldin this industry. Garrity’s intellect and drive for suc-cess are exemplified by his holding a law degree anda master’s degree in business, which he earned

simultaneously while working as an executive for another industry giant.An expert marketer and a branding genius, his past successes includedproducts that generated hundreds of millions of revenue for other com-panies. All of that is dwarfed by what Garrity and his partners have beenable to achieve at XanGo.

Gary Hollister is chairman emeritus and founder.Hollister brings a long track record of success inevery business he has touched over the last 40 years.Both within the network marketing industry and thepersonal care world, Hollister has guided majorcompanies to growth and prosperity. He previouslyserved as the CEO for Merle Norman cosmeticswhere he helped the company grow from tens ofmillions to hundreds of millions in sales in just a fewshort years. He also was president and CEO of alarge network marketing company. Hollister’s vision

and business acumen has served as the perfect recipe for XanGo’s suc-cess, lending strategic agility and credibility wherever he goes. Today,Hollister continues in a board advisory role and also travels amongXanGo distributors to help them grow their organizations. He has servedas the former chairman of the board of directors for the Direct Selling

Association (DSA).Kent Wood, founder and board member at

XanGo, a financial genius and a licensed CPA, itwas Wood who was responsible for XanGo payingoff its investors two and one-half years ahead ofschedule and embarking upon a path of financialstrength that continues today. In fact, Wood wasresponsible for building and recruiting the financialand operations personnel and infrastructure that

exist at XanGo. For his efforts, in 2008 he was recognized among the“40 Under 40” top business leaders in Utah. Prior to joining the founding team of XanGo, Wood gained incredi-

ble experience and seasoning serving as global controller for a $500 mil-lion company, and prior to that, controller for a global $1 billion com-pany. Before getting involved in network marketing he was involvedwith a large CPA firm that audited many of the top network marketingcompanies in Utah. Wood runs a tight ship, but still takes times (as doall of the founders) to travel the world to meet the distributors at everyopportunity and participate in company charitable missions.

Bryan Davis, a lawyer by trade, is also a founderand board member. Although trained in the law,Davis is also a skilled diplomat and ambassador forXanGo, having served in similar capacities for orga-nizations such as the U.S. government. A boardmember of the Utah World Trade Center, Davisleverages his various contacts to position XanGopositively with government leaders of this countryand many locations around the world. A regular hostof foreign emissaries, chief justices and even kingsand queens, Davis helps spread understanding and

goodwill about XanGo, helping open the door for the company’s dis-tributors to expand their business into new markets around the world. Asthe company’s original chief legal counsel, Davis was involved in earlylegal decisions and then later recruiting the company’s legal staff thatexists today. No company is any better than the founders of that company. Each

executive on the XanGo team has the experience and the knowledge torun a multi-hundred-million-dollar corporation on their own. But withtheir combined effort, this six-man dream team is unstoppable and theirpotential is limitless.

Second chance to join billion-dollar growth waveXanGo, which has already achieved more than $1 billion in accumu-

lative sales primarily through the sales of its flagship product, XanGoJuice, expects Formula X51 to become its second billion-dollar brand.Designed to be the perfect complement to XanGo Juice, Formula X51will likely drive XanGo’s growth to even newer heights. Armed with aproduct that brings results and addresses a top-of-mind health concernin this country, X51 is poised to be the next billion-dollar product andcreate a new wave of XanGo millionaires.Now is the time to join this ground floor opportunity and experience

XanGo and life the way it should be. This may be your second chanceto join the ranks of XanGo millionaires on its new growth wave.

NMBJ Presents: Successful Home Businesses • 7

Partners from page 6

Gordon Morton

Aaron Garrity

Gary Hollister

Kent Wood

Bryan Davis

“Last fall a cloud descended on my brain. Ihad no recall for anything I read or plansfor the day. There were notes everywhereon my desk and planner so I would not for-get what I was to do next. My salvationcame during my fourth week on X51. The

fog had lifted. My mental clarity was astounding. Plus the fan-tastic physical energy all day long is amazing!” – Karen Huss, Denver CO

As X51 began to balance my body, I walk more and longer. Iam retired but now have energy for home repairs and longtrips with Karen. I have even been told by others that this opin-ionated, critical person is much more pleasant to be around.”– Pete Huss, Denver CO

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