* From Charlene Li and Josh Bernoff's book Groundswell:

Winning in a World Transformed by Social Technologies

P = People: Who?

O = Objectives: Goals?

S = Strategies: Outcomes?

T = Technologies: Tools?

The P.O.S.T. method*

Today, T is for “Tactics”

10

17

28

30

15

Use Commenting Tools that Authenticate with Social Accounts

11TACTIC

TACTIC

Publish Photos Under a Creative Commons License

16

TACTIC

Brand Your Facebook Page

6

TACTIC

Brand Your Facebook Page

6

TACTIC

21

Connect with the Top Tweeters in Your Area

TACTIC

26

Start, Join, & Organize Conversations with Hashtags

TACTICUse Facebook Social Plug-ins on Your Site 33

TACTIC

37

Integrate Supporter Photos with Other Channels

TACTIC

43

Livestream Your Events

TACTIC

41Make a Buzzworthy Video

TACTIC

47

Encourage Action on Facebook with a Custom App

TACTIC

Launch a Like Campaign

49

TACTIC

54

Empower Supporters to Take Social Action

TACTIC

57

Engage the Blogging Community

TACTIC

60

Organize a Tweetup

TACTIC

66

Build Stewardship Through Video

TACTIC

69

Create a Flickr Group to Support Your Mission

TACTIC

75

Create Your Own Online Community

TACTIC

62Add Mission-Related Tips on Foursquare

Build Real Relationships with Social Communication

TACTIC

55

TACTIC

77

Encourage Supporters to Make a Wish

TACTIC

Use Video Annotations as Calls to Action

83

TACTIC

84

Enable Social Giving with Peer Fundraising Tools

TACTIC

86

Participate in Social Buying Platforms

TACTIC

88

Ask Supporters to Pledge Social Actions

TACTIC

102

Use Pinterest to Drive Social Commerce

TACTIC

91

Analyze Facebook Activity with Insights

TACTIC

93

Track Referrals from Social Sites

TACTIC

94

Measure New Visitors from Social Channels

TACTIC

Create a Social Media Listening Dashboard

99

TACTIC

Use Social Media Monitoring Services

100

TACTIC

100

Use Social Media Monitoring Services

?QUESTIONS