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Scottish Water - Challenges• Educating Stakeholders• Lack of awareness of the Scottish Water
brand / benefits to the Highlands• Short terms – projects to deliver• Medium term – new project delivery
challenges• Long term – working in partnership to
develop the Highlands as a great place to live, work & visit
Key Objectives• Demonstrate the key role SW plays
in the Highlands
• Engage and achieve strong partnership with stakeholders
Sub Objectives• To change opinion that SW is bureaucratic• To educate audiences regarding SW
activity • To sell benefits of SW (recognising reality
of issues surrounding development)• To integrate the Highlands campaign with
overall Scottish campaign for 2010
Scottish Water Key Benefits• Clearer, Fresher
Drinking Water• Cleaner Fresher
Environment• Protecting your
Natural Environment• Caring, Working,
Delivering 24/7• Growing, Thriving
Community