“Powering an Enhanced M2M Value Chain”

Corporate Overview and Mission

• Headquarters in Montreal, Canada

• Founded in 2001

• Mission to lead HLR/HSS market for multi-profile subscriber management

• Solution tailor-made for M2M MNOs and SPs

• Commercially available, field-proven solution

• Selected and deployed by leading mobile players in Americas, EMEA and Asia

• Partnerships with Comverse, Ericsson, ALU, Cisco, Oracle, Sonus, Starent

• 4 straight quarters of profitability

Blueslice Story:Convergence Begins At the Level of the Subscriber

5 myths about M2M

Myth #1: M2M

Applications are very costly

Reality:Opportunities Exist to Make Cellular M2M Cheaper

• Concerns about ARPU

• Focus on quality network usage

• Generate revenue from underutilized GPRS networks

• Reconsider the M2M value chain

Reality: A Device is Different from a Consumer

• High Traffic • Low traffic

• High ARPU • Lower ARPU

• Demands high data rates • Generate usage of GPRS

• Drive quantity per user • Quality per device

Differentiate how a network views a consumer vs a device to make M2M cheaper

Myth 2: MNOs need to

dedicate expensive network resources

for M2M

Reality:Reconsider the Value Chain

• Carriers concerned about expensive network resources, ARPU eroded

• M2M SPs need better device management, range of services, cost control

• Businesses want wider range of M2M apps

• Solution? Network equipment designed for M2M volumes & a new value chain

M2M Device

s

M2M ResellerMobile Network Operator (MNO) Customers

CustomerInterfaces

Provisioning

M2M DB

Asset

M2MApplications

Charging

Monitoring

MobileApplications

Traditional Wireless M2M Value chain – revenue models disconnect:

•Need to compensate for low ARPU

•MNO charges on “quantity” of info

M2M Device

s

M2M BU or M2M Service ProviderMNO Customers

CustomerInterfaces

ProvisioningM2MDB

Asset

M2MApplications

Charging

MonitoringMobile

Applications

New Wireless M2M Value chain – better alignment of revenue models:

•M2M no longer degrading ARPU

•Recognition of “value” of info per device

Devices managed like

consumer profiles

Setup & Setup & usage usage

revenue revenue modelmodel

Devices managed as per

high volumes

Usage-only Usage-only revenue revenue modelmodel

Myth #3: GSM and M2M

profiles must be disconnected

across multiple databases

Reality:Optimize Network Management & Service Opportunities• Host GSM profiles & M2M profiles on

ONE box with XML access and carrier interworking

• Customizable fields, profile flexibility

• non-3GPP data, e.g. serial #s

• Optimal device management

• Adapted to M2M volumes

Reality: Profiles Can Be Consolidated Across Multiple DBs

Myth #4: Even though M2M

business is global, it is difficult to connect

services across multiple countries

Reality: Better roaming model to reduce costs & offer consistent services in multiple markets

•One asset, multiple IMSIs

Myth #5: Each device must have its own IMSI

and MSISDN & these are locked

1:1

Reality:New Opportunities with Device Identities

• IMSI and MSISDN ranges are expensive

• Easier to justify costs by sharing MSISDNs and IMSIs or eliminating them

Unlock the 1:1 connection

1. A village with 1 IMSI: 2. Devices without MSISDN:

Bonus Myth:

If we ignore M2M, it will go

away

Reality:M2M Is Growing Steadily & Ripe For Exploitation

• Untapped mass market

• Voice markets saturated

• How can carriers make sums of money from it?

• Access to more applications?

• Not going away!

Sources: ABI Research, The Economist

BluesliceCustomers & Partners

“Powering an Enhanced M2M Value Chain”

Backup Slides

Market Forces: Creating multi-profile subscribers

TruphoneTruphone

Multipleidentities

Multiplenumbers

Multipledevices

Multipledomains

Multipleapplications

Towards multi-profile subscribers

Subscriber ConvergenceFor Network Simplification & FMC Opportunities

Subscriber Profiles & Global Schema

SIP Registrar

Domain Selection Function

SIP Redirect Server

HLR/AuC

HSS

SS7/MAP

DIAMETER

GSM Registration Agent

SIP REGISTER

SIP INVITE

SIP REGISTER

FMC SIP-ASFMC SIP-AS

AAARADIUS

Simplifying management of multi-profile subs

PROBLEM

Legacy platforms manage subscriber profiles in disparate silos

Subscriber management costs are highProfiles distributed in many nodesNo central view of customer dataProfile duplication & de-synchronizationEach roaming identity requires HLR entryIncompatible registration & authenticationIndependent call routing/mediation

OSS

Multi-profile subscriber

GSM/UMTS

SIP/VoIP IMSWiFi,

WiMAX,4G

SIPReg

HSSHLR/AuC

M2MDB

AppServers

SOLUTIONSOLUTION

SIPReg

HSSHLR/AuC

M2MDB

AppServers

Blueslice augments HLR/HSS with multi-profile capabilities

Economically disruptive solutionProfiles converged in one nodeConsolidated view of customer dataFull synchronization across domainsUnlimited roaming identities per userConverged registration & authenticationOptimal call mediation across domains

OSS

Multi-profile subscriber

GSM/UMTSSIP/VoIP IMS

WiFi,WiMAX,

4G

Multi-profile

Truly Next-GenerationTruly Next-GenerationATCA® high-availability & open standardopen standard Linux platformExtremely flexibleflexible data customizationSimplifiedSimplified operations, faster deployments Carrier-gradeCarrier-grade blade architecture, optimized for mobile & VoIP

Unequalled Scalability & DensityUnequalled Scalability & DensityScalabilityScalability: from 100K to 6M subs per ATCA shelfDensityDensity: Up to 18M subs per frame (50M subs/sq.m)Pay-as-You-GrowPay-as-You-Grow pricing scheme

Unique Multi-Profile FeaturesUnique Multi-Profile FeaturesIntegratedIntegrated HLR, AuC, HSS, SIP Registrar and Redirect serverLow CostLow Cost Roaming via patented Multi-IMSI & Virtual NumbersConvergedConverged GSM/VoIP registration, authentication & mediationConsolidatedConsolidated XML-based Subscriber Data Management

Changing the Changing the way operators way operators

manage manage subscriber datasubscriber data

Converged Subscriber PlatformInnovative, scalable & flexible