research products online

NOTE: Married includes persons with spouse present, spouse absent and separated. Single includes persons divorced, never married and/or widowed.

NOTE: Compiled from two studies, both reflecting respondents between 46–64 years old, 1988–1994 and 2007–2010.

* Doesn’t include home/motor vehicle purchases or normal household bills.

NOTE: Percentages refer to Boomers who use the Internet.

* Asked of both re-contacted and new respondents; from current or former employer.

Average daily spending increased over the past 5 years (mostly spent

on non-discretionary purchases).

own more than one propertyown their home

of Boomers expect an advisor to play at least some role in

a discussion about healthcare costs in retirement

want their financial advisors to be able to address specific

Medicare health plan choices

Majority will likely work past traditional retirement age:

Higher prevalence for disease than the previous generation:

THEY LEAD ACTIVE LIFESTYLES BUT FACE SERIOUS HEALTH ISSUES:THEY LEAD ACTIVE LIFESTYLES BUT FACE SERIOUS HEALTH ISSUES:THEY LEAD ACTIVE LIFESTYLES BUT FACE SERIOUS HEALTH ISSUES:THEY LEAD ACTIVE LIFESTYLES BUT FACE SERIOUS HEALTH ISSUES:

MANY AREN’T PLANNING EFFECTIVELY FOR RETIREMENT:MANY AREN’T PLANNING EFFECTIVELY FOR RETIREMENT:MANY AREN’T PLANNING EFFECTIVELY FOR RETIREMENT:MANY AREN’T PLANNING EFFECTIVELY FOR RETIREMENT:

THEY OWN MANY FINANCIAL PRODUCTS ALREADY:THEY OWN MANY FINANCIAL PRODUCTS ALREADY:THEY OWN MANY FINANCIAL PRODUCTS ALREADY:THEY OWN MANY FINANCIAL PRODUCTS ALREADY:

THEY’LL USE SOCIAL SECURITY AND MEDICARE:THEY’LL USE SOCIAL SECURITY AND MEDICARE:THEY’LL USE SOCIAL SECURITY AND MEDICARE:THEY’LL USE SOCIAL SECURITY AND MEDICARE:

THEY HAVE SIGNIFICANT PURCHASING POWER:THEY HAVE SIGNIFICANT PURCHASING POWER:THEY HAVE SIGNIFICANT PURCHASING POWER:THEY HAVE SIGNIFICANT PURCHASING POWER:

THEY'RE ACTIVE ONLINE:THEY'RE ACTIVE ONLINE:THEY'RE ACTIVE ONLINE:THEY'RE ACTIVE ONLINE:

Married

Single

Silent Generation

Baby Boomers

Youngest Boomers Oldest Boomers

62%

34%

25%84%

DON’T use a financial advisor

haven’t saved ANY money for retirement

25%

$105*

Currently at

81%use social networking sites 71%

52%plan to work in retirement

40%plan to work, volunteer or participate in entrepreneurial work until death

for enjoyment

out of necessity

+39.7%

+9.3%

+6.6%

+3.5%

High Cholesterol

Obesity

33.8%

32%28%

73.5%

29.4%

38.7%

High Blood Pressure

Diabetes

36.4%

43.0%

12.0%

15.5%

BOOMER BASICS:BOOMER BASICS:BOOMER BASICS:BOOMER BASICS:

Estimated spending power

$3.2 trillion

fear that they will have to rely more heavily than they expected on Social Security and Medicare

59%

expect Social Security to be their primary source of income in retirement 35%

know “a great deal” about Social Security benefits,17%Onlyhave some or no understanding of the benefit54%while

81%88%

Life Insurance

54%71%

401(k)/403(b)Retirement Plan

51%45%

Health Insurance* IRA

76%82%

...BUT THEY’LL SEEK GUIDANCE FROM AN ADVISOR...BUT THEY’LL SEEK GUIDANCE FROM AN ADVISOR...BUT THEY’LL SEEK GUIDANCE FROM AN ADVISOR...BUT THEY’LL SEEK GUIDANCE FROM AN ADVISOR

63%43%

51%

49%

48%

68%72%

Boomers represent roughly 25% of the U.S. population. By 2030 all will be age 65 and over. The 10,000 people per day currently

reaching retirement age are seeking products and services to support them through their golden years. Are financial and insurance professionals ready to help?

In the U.S., a Baby Boomer is

someone born between 1946 and 1964

(ages 50–69 in 2015)

© 2015 General Re Corporation

Sources:AARP, Boomers' 'Anxiety Index' High, 2012Act Two, Baby Boomers and Employment, 2013Ameriprise Financial, Health, Wealth and Retirement Study, October 2014BoomAgers, The Boomers Are Back in ‘First Place’, 2014eMoney Advisor, Financial Tech Habits of Baby Boomers, 2013Financial Finesse, 2013 Generational Research, 2013Gallup, Baby Boomers Are Opening Their Wallets, 2015Governing, What Makes the Boomers the Boomers?, 2012Harris Interactive Poll, Number of Americans Reporting No Personal or Retirement Savings Rises, 2011JAMA Internal Medicine, The Status of Baby Boomers’ Health in the United States, 2013MetLife Mature Market Institute, Boomer Bookends: Insights into the Oldest and Youngest Boomers, 2009National Association of Realtors, Baby Boomer Survey Shows Big Appetite for Real Estate, 2006Pew Research Center, Baby Boomers Retire, 2010Pew Research Center, Social Media Update 2014, 2015Social Security Planning, The Emerging Cornerstone of Financial Practices, 2013TransAmerica Center for Retirement Studies, Baby Boomer Workers Are Revolutionizing Retirement: Are They and Their Employees Ready?, 2014Transamerica Center for Retirement Studies, 16th Annual Transamerica Retirement Survey: Influences of Generation on Retirement Readiness, 2015U.S. Census Bureau, 2013 Consumer Expenditure Survey, 2013U.S. Census Bureau, An Aging Nation: The Older Population in the United States, 2014U.S. Census Bureau, Population: Marital Status and Living Arrangements, 2010U.S. Census Bureau, The Baby Boom Cohort in the United States: 2012 to 2060, 2014