Bahçeşehir Üniversitesi 5620 - Girişimcilik ve İnovasyon Yönetimi

Ajanda• İş Modelleri

• Advertising

• Commerce

• Subscription

• Peer to Peer

• Transaction Processing

• Licensing

• Data

• Mobile

• Gaming

Advertising• Display Ads - ex. Yahoo!• Search Ads - ex. Google• Text Ads - ex. Google• Video Ads - ex. Hulu• Audio Ads - ex. Pandora• Promoted Content - ex. Twitter, Tumblr• Paid content links - ex. Outbrain• Recruitment Ads - ex. LinkedIn• Lead Generation - ex. MoneySuperMarket• Affiliate Fees - ex. Amazon Affiliate Program• Classifieds - ex. Craiglist• Featured listings - e.g. Yelp, Super Pages;• Email Ads - as done by Yahoo, MSN• Ad Retargeting - ex. Criteo • Real-time Intent Ad Delivery• Location-based offers - ex/ Foursquare• Sponsorships / Site Takeovers -  ex. Pandora

Commerce• Retailing - ex. Boyner.com.tr• Marketplace - ex. zet.com• Crowdsourced Marketplace - ex. Threadless• Excess Capacity Markets - Uber, AirBnB• Vertically Integrated Commerce - ex. zizigo.com• Aggregator - ex. Lastminute.com• Flash Sales - ex. Markafoni, Trendyol• Group buying - ex. Groupon• Digital goods / downloads - ex. iTunes• Virtual goods - ex. Zynga• Training - ex. Coursera• Pay what you want - ex. Radiohead• Commission - ex. SharesPost• Commission per order - ex. Seamless, GrubHub• Auction - ex. eBay, Gittigidiyor• Reverse Auction - ex Priceline• Barter for services - ex. SwapRight

Subscription• Software as a Service (SAAS) - ex. Salesforce• Service as a Service - ex. Shopify• Content as a Service - ex: Spotify, Netflix• Infrastructure/Platform As A Service - ex. AWS• Freemium SAAS - ex. Dropbox• Donations - ex. Wikipedia• Sampling - ex Birchbox• Membership Services - ex Amazon Prime• Support and Maintenance - ex 10gen, Red Hat• Paywall - ex. NYTimes• Voice and video-conferencing - ex. Uberconference

Peer to Peer• P2P Lending - ex. Lending Club,• P2P Gambling - ex. BetFair• P2P buying - ex Etsy• P2P insurance/home/car - ex (??)• P2P computing (CrasPlan storage, or SETI@home)• P2P service - ex. Mechanical Turk, TaskRabbit• P2P Mobile WiFi/Tethering - ex (??)

Transaction Processing• Merchant Acquiring - ex. PayPal (Online), Stripe

(Online), Square (Offline)• Intermediary - ex. IP Commerce (POS 2.0), CardSpring• Acquiring Processing - ex. Paymentech• Bank Transfer - ex. Dwolla• Bank Depository Offering - ex. Simple, Movenbank

(spread on average deposits)• Bank Card Issuance - ex. Simple (interchange fee per

transaction)• Fullfilment - ex. Amazon• Messaging - ex. Peer-to-Peer SMS, IM, Group Msg.• Telephony - ex. termination/origination in public

telephony networks (skype out/in)• Telephony - ex. termination/origination within private

telephony cloud (e.g. native skype)• Payment Gateways: Mobile -ex. Braintree• Platform Monetization ("Tax") - Facebook Credits; iO6

30% cut.

Licensing• Per Seat License - ex. Sencha• Per Device/Server License - ex. QlikView• Per Application instance - ex. Adobe Photoshop• Per Site License - ex. Private cloud on internal

infrastructure• Patent Licensing - ex. Qualcomm• Brand Licensing - ex. Sesame Street• Indirect Licensing - ex. Apple Volume Purchasing

Data• User data - ex. BlueKai• Business data - ex. Duedil• User intelligence - ex. Yougov• Search Data - ex. Chango• Real-time Consumer Intent Data - ex. Yieldbot• Benchmarking services - ex. Comscore• Market research - ex. GLG

Mobile• Paid App Downloads - ex. WhatsApp• In-app purchases - ex. Zynga Poker• In-app subscriptions - ex. NY Times app• Advertising - ex. Flurry, AdMob• Digital-to-physical - ex. Red Stamp, Postagram• Transactions - ex Hailo

Gaming• Freemium - Free to play w/ virtual currency - ex.

Zynga• Subscription-  ex. World of Warcraft• Premium - ex. xBox games• DLC - (Downloadable Content)  - ex. Call of Duty• Ad Supported - ex - addictinggames.co