Welcome

Michael J. Teather

Marketing/Technology New Windermere .com Upgrade to e-mail communication. Approved Vendors

The Most Important ThingUnderstand that you don't get to decide what the market demands. The market does. Seth Godin

Slower market creates a stronger need for listing syndication.

80% of customers today are starting on-line

Non broker sites are rising to the top. The need to compete on a national

level. Customer wants to see a strong brand.

We are not against a national sites or an information database on real estate and related services.

In our collective best interest. The middleman’s profit motive does not serve the

consumer. Keeps you, the real estate professional, as the first

point of contact; Doesn’t limit a consumer’s choice for representation

to those offering rebates, discounts or air miles. Main purpose is to allow consumers and real estate

professionals the opportunity to educate one another.

TRULIA GROWS 3X IN 2007, BREAKS INTO COMSCORE TOP 10

Edges out the competition by offering national and local real estate market data and personalized expert advice on buying, selling a home

SAN FRANCISCO, January 15, 2008 – Trulia ( www.trulia.com), the fastest growing residential real estate search engine, today announced that it is now one of the top 10 most-visited real estate website in the US, according to the most recent report released by comScore Networks Inc., an independent Internet audience measurement and consulting company. Trulia also pulled ahead of valuation site Zillow.com in the number of unique visitors to the site, as well as overall audience reach, according to the report.

Trulia has climbed 17 places in comScore’s rankings to become the seventh most-popular real estate brand for the month of December 2007—ahead of other real estate sites such as AOL Real Estate, HouseValues and ZipRealty. The total number of unique visitors to Trulia.com has nearly tripled in the past 12 months from 579,000 to more than 1.6 million in December 2007. According to Trulia’s internal traffic monitoring systems, between 3 and 4 million users will visit Trulia.com in January 2008.as we help millions of consumers, our real estate partners and advertisers when they need us most.”

A national real estate search and listing aggregation website

4.9 million monthly site visitors

A marketing medium focused on real estate professionals marketing their brand and listings to attract clients.

A direct-to-agent model; they send contacts directly to the listing agent.

Providing real estate information to consumers at the local level to help them make better decisions.

Listings promoted on Trulia.com will also be available across their network of online partners

Trulia also powers the real estate search for a number of online media publication websites.

*Statistics taken from December 2007

Hitwise Statistics of Trulia’s traffic from 3/06-1/08:

Statistics* Snapshot:-Unique users per month: 3. million-Visits per month: 4.5 million-Homes for sale on site: 2.5 million

-Property records on site: 58.0 million-Page views per month; results page 1: 10.0 million-Average time on site per visit: 12.0 minutes

2006 2007 2008

The Trulia User:Sellers: •Just listed their property 23%•Plan to list their property in next 6 months 40%

Buyers:•Plan to buy in next 12 months.: 81%•Plan to buy in next 6 months.: 57%•Pre-qualified for a mortgage: 52%

Profile:•Not yet working with an agent: 69%•35+ years old: 62%•Male/Female users: 55%/45%•Married/committed relationship: 75%•Have children: 38%•Annual Household income over $100K: 52%•Annual Household income over $200K: 14%•Current home owner: 63%

Beginning March 1st, all Windermere listings will start appearing on Trulia.com.

All properties listed by February 29, 2008 will appear as Featured Listings on Trulia.com for the life of the listing (compliments of Windermere and Trulia).

Agents in participating offices that have a complimentary Featured Listing on Trulia.com will receive an email on March 1st with instructions on how to enhance their listing and profile on Trulia.com.

Beginning March 1st, agents in participating offices will be able to upgrade their listings as a Featured Listing via their MyTrulia account.

Featured Listings are shown in the top three positions on Trulia.com’s Search Results page.

Featured Listings will rotate depending on the number of Featured Listings in that area.

Listing will show in the top 3 based on search criteria, no CPM model, and featured listings get 7 times the traffic.

Direct link to Agent info and e-mail A myTrulia account log in Weekly report on click traffic on each

featured listing. Trulia Voices Cost is $25 dollars for the life of the listing

Stats for each listing

- With Trulia Voices you can establish a reputation as a knowledgeable real estate resource and neighborhood expert.

- Connect with buyers, sellers, fellow real estate professionals and those just looking.

A True Story of Trulia Voices:The Wall Street Journal recently profiled a Windermere agent who connected with a client through Trulia Voices. The article stated, “…Lisa Suarez, an insurance broker from San Leandro, Calif., turned to a discussion board on Trulia.com recently after months of failing to find a buyer for her home. “Ms. Suarez posted a message on Trulia Voices at 2 a.m. asking if anyone had any suggestions on how to speed up the process of selling her home. Within minutes, she says, she was contacted by a real-estate agent who offered some advice that Ms. Suarez liked, and the two agreed to meet. Ms. Suarez hired the agent, Cindi Hagley of Windermere Real Estate Services Co. in San Ramon, Calif., and within three weeks had two offers for her house that she is considering.”1

1Banjo, Shelly. “Doing Your Homework.” Wall Street Journal. 11 Dec. 2007: R6.

How it works: When Trulia receives a new listing, agent will Login to their MyTrulia account

Then select listings they wish to upgrade as Featured Listings.

Featured Listings will be good for the life of that listing.

Agents with a Featured Listing will receive a weekly email tracking the traffic on their Featured Listing.

Two banner positions available: a square banner on the right side of the webpage, and a tall “skyscraper” position on the left.

- Three template options to select from- Banner will link to:

1st - the agent website listed on the Windermere roster by default 2nd - to the agent’s Agent Bio page on Windermere.com if no website is

indicated on the roster.- Reports will be emailed monthly tracking performance.- Agents purchasing a banner for 12 months can upgrade their listings as Featured

Listings free of charge. - Your banner will receive anywhere3 from 5 to 12 views a day on Trulia

Agents have the opportunity to own banner space for the year.

Limited number of banners Pre sold for $1200 for the

year. Includes all listings featured and no additional cost

You all know that very few people read newspapers really to find homes or agents today. However, you spend $200+ on a single ad on a newspaper. Now you can pay only $100 a month for much more exposure."

Listing Presentation Sheet will be available:

- On the Windermere CMA Reports page

- At WORC > Resources > Marketing > Advertising Opportunities and Resources > Trulia.

The Trulia folder on the WORC will have everything you need to get started. We’re adding helpful new materials each week during the launch period of this program.

Materials In Production:

Trulia Opportunities Flyer – a quick description of the advertising opportunities.

Trulia Statistics – a one-page overview of Trulia.

Listing Presentation Sheet about Trulia available on the Windermere CMA.

Featured Listing -- How-to instructions.

Getting Started with Trulia Voices video – a short video with instructions and ideas for utilizing Trulia Voices.

Agent banners on Trulia.com.