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A presentation which explains how Believers Fund works and how you can benefit.
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Crowdfund your business
Crowdfunding Innovation
Content
Business driversMission statementCrowdfunding The conceptMarket-focusMarketing StrategyPricingPlatform
Drivers and Mission
Business drivers
Only 1% of applications for financial funding by new businesses and projects get funded by angel and venture funds.
main reasons for unsuccessful applications: Lack of proof of concept and/or established customers Poor business plan No / Limited experienced management team
36% drop in global VC funding between 2009 and 2008 (Source Dow Jones VenturesSource)
$29,6 billion in 2009 $46,5 billion in 2008
Changing pattern
Support existing portfolio Fewer, larger deals Less risk, closer to profitability Increased syndication
Mission statement
BelieversFund wants to provide collectively sourced funding and sales support towards start-ups and early growth companies in the mobile, web and gaming industry.
Crowdfunding
The Crowdfunding-principle
Crowdfunding = the collective cooperation, attention and trust by people who network and pool their money together, usually via the Internet, in order to support efforts initiated by other people or organizations
Investors analyse, challenge and fund a project, business, …by pledging pre-orders, debt finance or equity finance.
Project owners present the project and promote it. They get the collected funds from only if the target amount is reached within the defined time period.
Financial partners get access to pre-screened projects that can apply for funding.
Crowdfunding in the financing cycle
Crowdfunding is an additional financing method for businesses.It allows a quick feasibility-check of the project, prior to application for additional funding with structural partners
The Concept
The Concept
Crowdfunding
Crowdselling
BelieversProject owners
GET FUNDED
By offering attractive pre-order terms
Terms are defined per milestone
Only if milestone-target is reached
GET GREAT DEALS
By pledging pre-orders
Per milestone
Only if milestone-target is reached
Project owners
Believers
GET SALES
70% of all sales on BelieversFund
GET COMMISSION
15% of sales on BelieversFund for supported projects
1 to 4 months – 5K€ to 100K€
The road to funding
Request Publish Communicate Fund
Project owner request:Definition target budgetDefinition funding periodDefinition milestonesDefenition pre-order conditions per milestone
BelieversFund:Screening of relevance, realism, commitment
Project owner:Provides compelling publishing content
Project owner’s network
Believers’ network
BelieversFund’s
• Online network• Database• Community Managers
Value Proposition
BelieversProject Owners
Funding with development
Cherry-pick projects Proof of concept
Keep 100% of IPR’s Diversify portfolio per milestone
Confirm commercial skills of management
Diversify terms per milestone
Get exclusive deals Invest after first funds made available
Establish dedicated customer base
Earn sales commission
Increase sales Be the first to discover
Leverage online brand awareness
Improve ypur online reputation
Angels/Seed/VC’
Market-focus
Market focus - Products
MOBILE APPLICATIONS GAMES
CLOUD APPLICATIONS ONLINE BUSINESSES
350.000+ apps for all platformsFC revenu 2010: $6,8 BnCAGR : 35% till 2014
Social / Casual / Mobile / Skill gamesFC revenu 2010: $5 BnCAGR : 15% till 2014
CRM / Collaboration / Office SuitesFC revenu 2010: $10 BnCAGR : 17% till 2014
Niche portals and networksE-commerce / M-commerceOnline business concepts
Market focus - Regions
N-America
BE / NL / UKCentral Europe
India
Marketing Strategy
Marketing the eco-system
Projects Believers
Developer platformsCollaborative platformsProfessional networksMobile marketing agenciesInvestment portals, brokers
Digital natives18 to 40 years oldAlways connectedInnovators, technology geeksGamers
Financial partners
IncubatorsTechnology angelsSeed funds, venture funds
BelieversFund Community Managers
BelieversFund Community Managers
Database Marketing
Social Media
Referral Agreements
Spreading the word
Social Media Project Owners leverage the power of different social media
channels to create visibility for their funding project. Friends on Facebook, followers on Twitter, readers of blogs, connections of niche social networks
Believers create a maximum of buzz to help realizing the funding, and get the deal.
Database marketing activating believers and project owners
Community Managers Employed by BelieversFund Virtual teams per region Assigned to projects Use social media to help projects get successfully funded
Partner and referral agreements with financial partners, incubators, research institutes, …to create visibility for project owners
Pricing
Pricing and terms
Campaign deposit 49€/ $69 to get a project published 100% refund when reaching milestone
successfully funded
Success fee 8% on collected funds for successfully
funded projects
Sales revenue-split 70% of sales revenue for project on
BelieversFund to project owner 15% to believers, 15% to BelieversFund Non-exclusive sales agreement
Platform
Platform preview
Compelling and complete project presentation
Easy tracking of progress and funding
Easy interaction with community through Facebookj/Twitter Connect
Wiki content share with major networks (FB, Twitter, MySpace)
Contact
Pascal De Keyser – Managing PartnerAjuinlei 1 – B-9000 GentT: + 32 9 269 52 47 M: + 32 494 500 [email protected]://www.believersfund.comhttp://be.linkedin.com/in/pascaldekeyserhttp://twitter.com/pascaldekeyser
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