SCHOOL OF ARCITECTURE, BUILDING AND DESIGN

FOUNDATION IN NATURAL AND BUILT ENVIRONMENT

INTRODUCTION TO BUSINESS

CHARITY DRIVE REPORT

LECTURER: CHANG JAU HO

NAME ID

NADINE SAEDAH NASHARUDDIN 0316183

HERBERT LIEW FUNG ZHEAN 0316133

MUATASIMMAH BILLAH SALLEH 0316071

JOSHUA LEE YEE KAI 0315820

OBJECTIVES

CHARITY ORGANIZATION

For our charity house, we decided to help the orphanage house under the

management of City Revival Home. Under its management, it has several

different houses that divided boys and girls and provide shelter, education,

and safety for these orphans. This house was chosen as one of the member;

Joshua visited the house before during the first semester to conduct a

community service for the subject Moral Studies. He explained to us that they

needed help in terms of money or energy to help lift up the spirits of the kids,

thus agreed and decided to donate all the profit the City Revival Home.

TARGET

Our target is a sum of RM 2000. We expected to get at least a sum amount of

RM 1500 from the sales of our products; brownies, barbican, latte, muffins

and etc. and to gain another amount of RM 500 more or less from sponsors

and donation.

TARGET MARKET

Initially our targeted customers were basically everybody in campus.

However, our plan changed at the later part and we focused more on the

office staffs and students. Our customers came from all sorts and various

people groups. For example, Chinese, Indians, Malays, Koreans, Africans and

so on bought our products as well. During our sales, young adults like

students, lecturers, and including both the academic and non-academic staff

bought our products.

Most people bought our products after lunch or between the time after lunch

and before dinner. In most cases, most people prefer to have a light snack in

between to keep their stomachs filled. Moreover, people also tend to

purchase our brownies for dessert after meals.

On the other hand, the majority of the staffs in the office were the ones that

bought our products. The office staffs were the people with more spending

power and were more likely to try out our products. A few office staffs even

pre-ordered our products and came by to collect them the next day. Likewise,

university students were also more willing to spend an extra buck to try out

our food products. Young adult students need more calories to keep them

alert for the rest of the day as well. In contrast, only a few non-academic staff

bought our products. Therefore, the non-academic staffs were the people with

lesser spending powers compared with the office staffs.

After learning that academic staffs are more willing to spend money on our

products, we went and visited every Divisional Office in Taylor’s University

Lakeside Campus. On the other hand, we also targeted the students by

approaching them as a group of two in hot spot areas like Level 1 Block C to

Block E area, Level 2 Block C to Block E area as well. Furthermore, we also

went up to office areas like C9, C5 and Block D Level 8 rest areas to sell our

products.

COMPETITION ANALYSIS

Our two main competitors from this Charity Drive Event were the Fredrick’s

group and Jia Jian’s Group.

Our stall sells two types of drinks called Barbican for RM6 and Latte for RM5.

At the same time, Fredrick’s group were selling a RM10 large can drink

product. For some reason, people find Fredrick's can drink more appealing

and bought it instead of ours. There was some feedback that came from our

seniors. They said that they were eyeing that can drink for quite some time as

they didn’t know where to buy it. At the same time, we heard Fredrick’s group

got the can drink all the way from the airport. The problem with Fredrick’s can

drink was not everybody was eager to buy such a large can of drink. For

instance, not every person can finish the can of drink alone, therefore, leading

some people to think twice when purchasing such a large can of drink.

Putting that aside, Jia Jian’s group were selling bread products. They were

the strongest competitors. This is because they were as fierce as us when it

came to promoting our products in the Divisional Offices. When we were there

in the office, Jia Jian’s group managed to convince the office staffs to buy

their bread product, as it was a main course product instead of a dessert

product like ours. Basically, Jia Jian’s group is our fierce competitor as they

can lure the customer to buy their products instead of ours. However, their

main concern was the expiry date of their product. For instance, bread

products can grow moldy over time and therefore not suitable to be consumed

after a period of time.

All in all, our competitors placed us in a situation whereby we had to think of a

solution to stay in business. Because of the competition going on, we decided

to attract customers by approaching and convincing them to buy our products

in person. We also managed to attract customers to our stalls by setting up

billboards, which states “Give Selflessly And You Will Reap Endlessly” and

“Donate Now to Help Save A Child”. On the other hand, we also managed to

attract customer’s attention by cranking up music to liven the place.

PRODUCT AND PACKAGING

On our first discussion, we planned on selling something that can easily be

bought by the people and that is food. The reason so is due to the majority of

people who prefers buying food to other things. Therefore, we planned on

selling desserts like cake and brownies because it is different from what the

other groups are selling and also because there are no desserts like brownies

sold in campus. Hence, we all agreed on selling brownies and chocolate cake

for the dessert.

Next, we also planned on selling drinks, as it is better to have more types of

products to sell. Therefore, we all agreed on selling drinks like Barbican and

Coffee Bean Latte as it is different than the other drinks and it will attract more

people to buy, as the drink is not really famous before. So it somehow attract

them as maybe it is some kind of new drink sold and they will definitely buy it

and give it a try. So after two discussions, we all decided on selling Brownies,

Chocolate Cake, Chocolate Ball, Muffins, Barbican and Coffee Bean

Latte.

PRODUCTS

The products we are selling are Brownies, Chocolate Cake, Chocolate Ball,

Muffins, Barbican and Coffee Bean Latte.

BROWNIES

- The brownie is a cross between a cake and a cookie in texture. It is

made from flour and brown sugar and topped with chocolate chips.

CHOCOLATE CAKE

- The chocolate cake is a cake flavored with melted chocolate or cocoa

powder packed in a visible container.

CHOCOLATE BALL

- The chocolate balls are a spherical confection made of or dipped into

chocolate

MUFFINS

- The muffins are like cupcakes but without toppings like cream and

chocolate syrup. It is the normal two flavored muffins, which is

chocolate vanilla with raisins

BARBICAN

- Barbican is just like a malt drink in a glass bottle. It consists of the

flavors, which are Apple, Lemon and Strawberry.

COFFEE BEAN LATTE

- It is mocha and a caramel latte drink in a tin.

FEATURES AND BENEFITS

- The benefits of selling these products are to expand the type of

products that we sell. The reason so is because most of the products

that we sell are very hard find because they do not have it in every

shop and it also sold in grocery shop. Therefore people who are really

busy do not really have the time to explore the things sold in the

grocery shop and just buy the products that they are familiar with.

PACKAGING

- Our packaging is very simple and cool, as we want to keep it as simple

yet interesting for the customers to buy. The reason so is because the

important to mission is to sell the food and not the packaging so it is

better to focus more on the products that we are selling that the

packaging.

- We think it definitely attract the customers as we are using visible

container to put in the products. So the people will be able to see the

product inside the packaging and will be more interested in buying the

product.

PRICING

The discussion on the pricing was very easy. We planned on making the price

two three times double from original price, as we need to make more profit

than selling. Moreover, we cannot really make it expensive, as people would

not want to buy things that are out of their reach. Therefore, we make our

pricing in the medium level, as it should reasonable for the customers. Hence

it also attracts more people to buy our products.

PRODUCTS UNIT SELLING PRICE

The only unit-selling price for our product will be the Brownies and it is

originally RM 6 for one brownie and RM 10 for two brownies. The discount will

be the RM 2 from the one brownie. The rest of the product will be sold as a

single product.

PRODUCTS UNIT COST PRICE

BROWNIES

- The original price of one brownie is RM 3. Therefore, we double the

price as RM 6 for one brownie and RM 10 for 2 brownies. So we will

actually gain at least 2-3-ringgit profit from the original price.

CHOCOLATE CAKE

- The original price for the chocolate was RM 5 and we sell it for RM 10.

Therefore, it is double from the original price.

CHOCOLATE BALL

- The chocolate balls are RM 2.50 each and were sold for RM 4 each.

MUFFINS

- The muffins were sold for RM 2 each and were originally bought for 50

cent each.

BARBICAN

- The Barbican is originally RM 3 per bottle and was sold for RM 6 for

each bottle.

COFFEE BEAN LATTE

- This drink is bought for RM 3 each tin and was sold for RM 5.

POPULARITY AND ATTRACTIVENESS OF THE PRODUCTS

We think our products are kind of popular as I mentioned before it is different

and quite hard to find. Not only that, the products that we are selling are

delicious and refreshing so people to tend buy and ask more for the product.

Our most popular product will be the brownies. The reason so is because

whenever we finish selling them, people keep on stopping at our booth and

asking if they can make an order for the brownies and come back the next

day for more brownies. Therefore, we think it is quite famous compared to the

other product that we are selling.

STRATEGIES AND DIFFICULTIES ON SELLING THE

PRODUCTS

STRATEGIES

1) To sell them where many people walk by for example the place in our

college will be Student Life Centre as it is the center location where the

people walk to go to class.

2) Split the group in to two and have them walk around the college to sell

as some people may not walk at the Student Life Centre.

3) Make good discount like if they buy two of our products, we will give

them a RM 1 or RM 2 discount.

4) To always smile and be friendly whenever we approach the people to

buy our products.

5) To not force the people to buy our products and instead offer them the

donation box just in case they prefer to donate to to buy the products.

DIFFICULTIES

1) We are competing with other groups so it will be hard for us to attract

them, as they are many other products that are sold on that day.

2) Some people only buy things that they are familiar with so having the

products that are not that recognizable is kind of hard to sell.

3) Most of the people are in rush so they do not tend to stop by and have

a look of the product that we are selling or to entertain us when we are

approaching them.

4) The biggest one will be the Sponsor. It is very hard to find a Sponsor

for our product.

5) It is very tiring to walk around the place promoting the products.

6) The hardest thing is to convince the strangers on buying our product

and to assure that it is really good than what they thought it would be.

PROMOTION

In order to reach our target, we decided to start selling our product before the charity drive event. The reason behind this action is for us to promote and to test the market beforehand and to see whether we should keep on selling our product or not.

After further discussion with the members, we decided to promote our products via close friends and social site like twitter and Instagram to attract customer. However,

SPONSORS

Initially we have a list of sponsors for us to reach. However, due to the time

constrain and several rejection, we only managed to get from two out of ten

listed sponsors and they are, first, Arkitek Punca Cipta, which is an

architecture firm that is run by Nadine’s father Encik Nasharuddin Abdul Majid

and the second sponsor came from a small branch of cosmetic company

under the architecture firm, Proliv Life Sciences. The amount of money asked

was RM 300.00 each but was only given RM 500.00 at the end.

DETAILS OF SPONSORS:

In addition, we also received contribution and donation from family and

parents. Billah’s mother donated RM 200 that was used as the cost to cover

for the payment of the second badge of brownies while Joshua and Herbert

each gave a fair amount of RM 100.

DISTRIBUTION

MAIN OFFICE

1340 Jalan Sultan Mahmud, Kuala Ibai20400 Kuala Terengganu, Terengganu.Malaysia

TEL: 609 6170075

FAX: 609 6174879

EMAIL: apcipta@puncacipta.com.my

2. PROLIV LIFE SCIENCES

MAIN OFFICE

B-8-12 Oasis Ara Damansara Business ParkJalan PJU 1A/7A, Mukim Damansara47200 Petaling Jaya Selangor.Malaysia

prolivlifesciences@gmail.com

The products were brought to campus for charity drive via vehicles since most

of us drives to University. Since the products are properly kept and packed in

a fine container, the risk of it getting spoilt is lesser.

As for the days of the Charity Drive, most of our sales are done within the

campus and at home as well. In campus, we prepared a medium size ‘Rotan’

basket so we can put the products in it to ease the process of carrying it

around campus. As for at home, this is done by one of the member, Herbert.

He took pre-order from his housemates, kept them and later brought the

cakes back home.

After days of selling, we started getting pre-order especially from the

academic staffs. We usually started delivering the pre-order an hour after our

booth is set up and all flyers and decorations are put up. Since Taylors

Lakeside Campus is not that big, the quickest we could deliver the product

was roughly around 10-15 minutes depending on the crowd and distance

between academic blocks.

As for the question whether “do customer has to wait for their product”, the

answer is no. The reason why is, our products are all readily packed and easy

to carry around, so customers doesn’t have to wait long for us to either repack

them or move them around. They were even given the opportunity to chose,

whichever ‘better looking’ brownies that are displayed.

When we first started selling, we first approached close friends. So, after they

have tasted our brownies they did text (Whatsapp) and call us through phone

to order. Therefore yes, we allow our customer to pre-order our products

online and offline.

GREEN MEASURES

For this matter, there’s really nothing to worry about our product as they are

all Halal, safe to eat, gives you energy and most of all, they are all packed in a

recyclable and environmentally friendly packaging. For example the brownies;

the container used for the packaging is a Tupperware. This Tupperware can

be reuse many times and is recyclable.

All things are kept in recyclable plastics; cans and bottles, therefore the

amount of carbon footprint released are minimized. As for our product wastes,

we don’t really have any problem because customers takes everything that

they bought.

Other than that, our group is pretty much environmentally friendly. We take

this chance to reduce the consumption of resources like paper, water and

electricity as we used recycle paper for the decorations, flyers and etc., we

kept the water in our icebox clean so we don’t have to change it many times

and our electricity consumption is only on the amplifier for the music.

HUMAN RESOURCE PLANNING

ORGANISATIONAL CHART

NADINE

LEADER/SALES EXECUTIVE

As the leader, Nadine had divided the task equally to everyone according to

his or her abilities and capabilities. Since our group consists of only 4 people

in total, everyone pretty much help each other and shoulder the burden

together. As a group unanimously, we voted on selling brownies, cakes and

drink at the beginning of the charity drive. In a group we went out to buy the

products and to keep them carefully. As project manager, Joshua was in

charge in doing research and to contact the charity house and to make sure

that on the day of the events, everything should go smoothly. Billah, as the

accountant was in charge on taking notes of every purchase, expenses,

sales, receipt issued and etc. for advertisement, we uses the methods of

spreading by words and via social sites. Herbert, the person in charge did a

wonderful job in advertising the products as he has a large amount of friends

and his bubbly funny character also managed to pull people into buying our

products.

EVALUATION OF RESULTS

JOSHUAPROJECT MANAGER

BILLAHACCOUNTANT

HERBERT LIEWADVERTISING

Income Statement of Group 2 (Nadine)For Charity Drive Event

RevenueSales Revenue………………….................... 2344Less: Cost of goods sold …………………... 1242Gross Profit ………………………….…..… 1102

Referring to the data above, we thank God we reached our goal as we

managed to collect a total of RM 2015 and thus reaching and exceeding the

target given to us. We believe that we could do so much better if we had

worked harder. Lastly, we’re really glad that all the hardships and trouble we

when through eventually paid off.

SUMMARY

In a nutshell, it’s fair to say we all had a lot of fun and had gained tons of new

experience from conducting this beneficial event. We do hope in the future we

would be given more chances to conduct activities like this. Lastly, this event

is also an opener to some of us as it made us realize that not everyone is as

lucky as us and that we should always help the needy.

APPENDIX

Income Statement of Group 2 (Nadine)For Charity Drive Event

RevenueSales Revenue………………….................... 2344Less: Cost of goods sold …………………... 1242Gross Profit ………………………….…..… 1102

BANK IN TRANSFER FOR SPONSORSHIP

THE RECEIPT FROM THE CITY REVIVAL HOME

(THE RECEIPT WAS WRITTEN WRONGLY ITS ACTUALLY RM 2015.50)

BILLAH AND OUR BOOTH

THE BARBICAN DRINKS AND LATTE

THE CHOCOLATE AND LAYER CAKE