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19 1 OCTOBER 19, 2013. Vijay and Shekhar DESI PAISA OR PARDESI CAPITAL Please leave your questions as a comment or tweet with tags #NPC2013 or #DesiVsPardesi

Desi paisa or pardesi capital

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Page 1: Desi paisa or pardesi capital

191OCTOBER 19, 2013. Vijay and Shekhar

DESI PAISA OR PARDESI CAPITAL

Please leave your questions as a comment or tweet with tags

#NPC2013 or #DesiVsPardesi

Page 2: Desi paisa or pardesi capital

192OCTOBER 19, 2013. Vijay and Shekhar

STRUCTURE OF THIS TALK

HOW TO BUILD COMPANIES THAT HAVE GREAT….

TEAM MARKET BUSINESS MODELEXIT VALUE

Page 3: Desi paisa or pardesi capital

193OCTOBER 19, 2013. Vijay and Shekhar

$ 2 0 0 M

Exit Value

Page 4: Desi paisa or pardesi capital

194OCTOBER 19, 2013. Vijay and Shekhar

Size of the Market(India Jewelry)

$64B+

Addressable Market(Studded Jewelry)

$8B+

Target Market(Organized Jewelry)

$800M+

TARGET MARKET SIZE?TO GET TO $200M+ EXIT COMPANY

Size of the Market(Transportation)

$15B+

Addressable Market(Taxi booking)

$3B+

Target Market(Top 10 cities)

$300M+

e.g.BlueStone e.g.TaxiForSure

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195OCTOBER 19, 2013. Vijay and Shekhar

Margin

Gross Margin (65% for GOOG.Operating Margin (25% for GOOG.

1.5% for AMZN)

100M+ Revenue

e-commerce.Niche tech service providers.

40M+ Revenue

Non-subscription business.Field sales force.Medium margin.

Massive Usage

20%+ of online India.Weekly Interaction.Growing like weed.e.g. WhatsApp

Deep IP/Tech

Few Anchor Customers.Protected IP through Patents.Has global appeal.e.g. HealthCare Device Co..

$20M+ Revenue

Enterprise SaaS.Online/Offline business.Good operating margin.Growing at 30%+.

REVENUES FOR GETTING $200M+ EXIT

Page 6: Desi paisa or pardesi capital

196OCTOBER 19, 2013. Vijay and Shekhar

$25M

CAPITAL

3

INVESTORS6 YEARS

$200M+

Exit

TYPICAL COMPANY EXIT SCENARIO

Value Creation

8x returns on invested $

4.7x is the 2012 Average

Equity Distribution

20% to 30% for founders ($60M)

5% to 10% for Angels ($20M)

55% to 75% among 3 investors ($40M)

Time Impact

Revenue: $0M, $1M, $2.5M, $8M, $20M+…

Non-linear growth

Page 7: Desi paisa or pardesi capital

197OCTOBER 19, 2013. Vijay and Shekhar

WHAT-IF QUESTIONS

Page 8: Desi paisa or pardesi capital

198OCTOBER 19, 2013. Vijay and Shekhar

FUNDABLE TEAMS

Page 9: Desi paisa or pardesi capital

199OCTOBER 19, 2013. Vijay and Shekhar

Good inTech

No businessexperience

Ideas fromtheir world

26 Years

Minimal G2Mexperience

YOUNG ENTREPRENEURS

Individualcontributors

PassionateNo productexperience

Page 10: Desi paisa or pardesi capital

1910OCTOBER 19, 2013. Vijay and Shekhar

WHAT SHOULD YOU DO?YOUNG ENTREPRENEURS

Interact withyour customers.

Crate yourProduct.

LAUNCH

LearnMarketing,

Sales, Product,Hiring.

PAY SELF

Talk toUsers,

Mentors.Investors.

LEARN

See aBig

Opportunity

RAISE $$

1 2 3 4

• Experiment and learn. Iterate faster. Skill building phase.

• Survive. Generate revenues and if possible even “exit”.

• Gain domain experience and deeper insights

Page 11: Desi paisa or pardesi capital

1911OCTOBER 19, 2013. Vijay and Shekhar

ExperimentersDecision Makers

Passion &Commitment

Domain Experience

2 Co-Foundersv/s one Founder

Street Credibility

Ability to work together

OUTSTANDING TEAM MEAN WHAT?

Operationalbackground

Deep productexperience

Strong G2Mexperience

Page 12: Desi paisa or pardesi capital

1912OCTOBER 19, 2013. Vijay and Shekhar

WHAT-IF QUESTIONS

Page 13: Desi paisa or pardesi capital

1913OCTOBER 19, 2013. Vijay and Shekhar

TARGET MARKETS

Page 14: Desi paisa or pardesi capital

1914OCTOBER 19, 2013. Vijay and Shekhar

Exit Friendly

Large competing playersExisting players are slow to react

Customer behavior is changingNew players can grow fast

e.g. Enterprise SaaS, AdTech, Payments, Healthcar

e Devices

Effciency Play

Platforms, Tools, Enterprise Appse.g. Atlassian, SalesForce, Marketo

Shifting Money

Online version of offline business.First-mover advantage.

Convenience and Efficiency.e.g. BookMyShow, RedBus

Network based

Narrow functionality.Applicable to large population.e.g. WhatsApp, Instagram

Marketplaces

B2C and B2B marketplaces.Fragmented Suppliers.Non-value added Intermediaries.e.g. CommonFloor, 99Design, oDesk

New markets in creation

Uncovering latent demand.Offline resources are enabled.Technology enabled.e.g. AirBnB, Lyft, Fiver

FUNDABLE MARKETS

Page 15: Desi paisa or pardesi capital

1915OCTOBER 19, 2013. Vijay and Shekhar

PREFERRED BUSINESS CONSTRUCTSWHAT SCALE COMPANIES WOULD CHOOSE

Licensev/s

Subscription

In-Premv/s

Cloud

Revenue-sidev/s

Cost-side

Revenue flowStartv/sEnd

1 2 3 4

Page 16: Desi paisa or pardesi capital

1916OCTOBER 19, 2013. Vijay and Shekhar

PREFERRED BUSINESS CONSTRUCTSWHAT SCALE COMPANIES WOULD CHOOSE

Singlev/s

Multi Tenant

Inbound Salesv/s

Outbound Sales

Inside Salesv/s

Field Sales

India v/s

Global

5 6 7 8

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1917OCTOBER 19, 2013. Vijay and Shekhar

WHAT-IF QUESTIONS

Page 18: Desi paisa or pardesi capital

1918OCTOBER 19, 2013. Vijay and Shekhar

DEALING WITH INVESTORS

1. Target the right firm. Match your company type to investments firm’s investment thesis.

2. Individuals make decisions. Not a VC firm. Target the right investor.

3. First meeting is the “most important meeting”. Founders should know more about their business, product than the investor. Do your homework.

4. It is a comparison game. There is a “deal pace” and “risk/reward” profile of the deal. The best deal on the table gets “the money”.

5. Make sure you guys are excited about the investor beyond “money”. It is a 7 year commitment, probably very next to “commitment of marriage”.

Page 19: Desi paisa or pardesi capital

1919OCTOBER 19, 2013. Vijay and Shekhar

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@skirani

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Q&A

facebook.com/thestartupguy

@vijayanands

[email protected]