Purchase Registration and Loyalty Service

Digital Loyalty Systems

What we doPurchase Registration and Loyalty service is provided by Digital Loyalty System. The service identifies and records customers by the payment cards they use. Also it stores purchase information as a digital copy of the receipt in a real time.Service can register both cash and non-cash purchase transactions using credit card machine and payment card. Transaction contains all vital information - payment card identifier and data about type of goods purchased.

What is the purpose of Purchases Registration and Loyalty Service?

Creation of convenient environment in retail business, marketing communications and Smart purchase and sale transaction between Retailers and Customers

Average purchase size

Number of customers

Number of purchases

INCOME

Loyalty System is aimed at increase of each component

•Average purchase size•Number of customers•Number of purchases

How can Income be increased?

Customer Identification and Profile

Narrowcasting

Stimulation of behavior

Raising of Revenue – sequential process

• Use of various Issuers’ bank cards for participation and identification by purchasing

• Functionability of the Service on various Acquirers’ POS-terminals

• Electronic archive of cashier receipts

Purchases Registration and Loyalty Service is

How Purchase Registration and Loyalty Service functions

Contents of the receipt

forms at the cash desk

Contents of the receipt

forms at the cash desk

Identification at POS-terminal with

payment card

Payment and Identification at

POS-terminal

Record an electronic receipt copy and reward Customer

Cash desk prints a receipt

Cash desk prints a receipt

Printed receipt contains received benefits

Printed receipt contains received benefits

Record an electronic receipt copy and reward Customer

DLS

• Completeness of information. All users “see” purchases paid both by non-cash transactions and in cash for each goods item separately.

• Scalability. The existing infrastructure of International Payment Systems allows connection of any partner.

• Safety. Both information on purchase and bank details on payment are protected.

Value and features of Purchases Registration and Loyalty Service

Purchases Registration and Loyalty Service has business model cumulating Consumers’, Retailers’, Banks’ interests

Cash flow

Information flow

Consumer

Operator

Retailer

Issuer

Acquirer

Amalgamating interests

• Discounts and bonuses by purchasing

• Electronic versions of receipts from Retailer’s cashier desk in Account

• Record of own purchases paid both by non-cash transactions and in cash

Benefits for Consumer

• Identification of any Customer possessing a bank card

• Information on Customer and his/ her purchases

• Calculation of bonuses and discount basing upon payment method, goods item and other parameters

• Target messages and communications with Customers in receipts and SMS

Benefits for Retailer

• Complete profile, identification and rating Customers with following communication

• Loyalty System on Issuer’s cards, bonus fund of which is provided by Retailer

• Promotion of Issuer’s service for Card holders

• Promotion of merchant acquiring services for Retailer

• Providing additional income on POS-terminal

Benefits for Bank

Thank You for

Your attention