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Hans Stråberg, President and CEO Jonas Samuelson, CFO Peter Nyquist, IR Q1 Results, April 27, 2010

Electrolux Interim Report Q1 2010 Presentation

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Highlights of the first quarter of 2010. Net sales amounted to SEK 25,133m (25,818) and income for the period was SEK 911m (-346), or SEK 3.20 (-1.22) per share. Net sales increased by 4.1% in comparable currencies, due to higher sales volumes.

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Page 1: Electrolux Interim Report Q1 2010 Presentation

Hans Stråberg, President and CEOJonas Samuelson, CFOPeter Nyquist, IR

Q1 Results, April 27, 2010

Page 2: Electrolux Interim Report Q1 2010 Presentation

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Q1 Highlights

3,0

-0,4

0,1

5,3

-1000

-500

0

500

1000

1500

2000

2500

-4

-2

0

2

4

6

8

10 Net sales increased by 4% in comparable currencies

Solid recovery in the USStrong demand in Brazil

EBIT amounted to SEK 1,326m, excluding items affecting comparability

Increased efficiencyMix and price improvementsFavorable currencies

(SEKm) Q1 2010 Q1 2009

Sales 25,133 25,818

Margin 5.3% 0.1%

EBIT 1,326 38

2007 2008 2009

EBIT (SEKm) Margin (%)

2010

Page 3: Electrolux Interim Report Q1 2010 Presentation

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Rolling 12 months broke Electrolux EBIT margin target in March 2010

0%

2%

4%

6%

8%

Dec Jan Feb Mar Apr Maj Jun Jul Aug Sep Okt Nov Dec Jan Feb Mar Apr Maj Jun Jul Aug Sep Okt Nov Dec Jan Feb Mar

EBIT margin 6.1 %

2008 2009 2010

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Electrolux financial targets based on the last 12 months

Financials Target Outcome

Growth1) >4%

>21%

>6%

>4x

>25%

-1.6%

Gross margin 21.4%

EBIT 6.1%

Capital TO2) 4.4x

ROCE2) 26.5%

1) Currency-adjusted growth

2) Capital employed defined as Equity + Net Financial Liabilities

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Operating cash flow Q1, 2010

Stable cash flowPositive earnings contributionBuild-up of inventories

Low level at the end of 2009Seasonal sales pattern

Continued favorable development of working capital/net salesLow investment level

-2000

-1500

-1000

-500

0

500

1000

1500

2000

2500

Operations (excl.assets and liab.)

Change in assetsand liabilities

Investments Operating cashflow

Q1, 2010 Q1, 2009

Page 6: Electrolux Interim Report Q1 2010 Presentation

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An increase of max SEK 1 billion in cost for raw-material in 2010

0

300

400

300

Q1 Q2 E Q3 E Q4 E

Raw material cost development

2010Steel 48%

Plastics 23%

Copper 7%Aluminium 4%

Other 18%

19 Billion SEK in 2009

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Limited correlation between results and raw-material cost increases

SEKm

* Excluding items affecting comparability. In 2008, one-offs are excluded.

-3000

-1000

1000

3000

5000

2004 2005 2006 2007 2008 2009 2010

EBIT* Raw material cost increase

Dramatic market demand

decline

Sell-sideestimate

April 22, 2010

Electrolux estimate

Page 8: Electrolux Interim Report Q1 2010 Presentation

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Consumer DurablesEurope

4,5

-1,8

1,5

6,4

-800

-400

0

400

800

1200

-8

-4

0

4

8

12Lower sales

Decline in private label sales

Strong EBIT improvementPositive price/mix - strengthened position within the built-in segment

Cost savingsPrevious cost measures

Lower costs for raw materials compared to previous year

Strong results for floor-care products – mix improvement and positive currency impact

(SEKm) Q1 2010 Q1 2009

Sales 9,719 10,568

EBIT 620 160

Margin 6.4% 1,5%

EBIT (SEKm) Margin (%)

2007 2008 2009 2010

2009-2010 numbers are restated due to new reporting structure

Page 9: Electrolux Interim Report Q1 2010 Presentation

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Quarterly comparison, year over year

-15%

-10%

-5%

0%

5%

10%

East. Europe

West. Europe

The European market stabilized in Q1, 2010

2006 2007 2008 2009

6%

-4%

Q1

10%

-5%

Q4

5%

-1%

Q3

5%

1%

Q2

14%

1%

Q1

7%

5%

Q4

6%

1%

Q3

9%

1%

Q2

1%

4%

Q1

5%

-4%

Q2 Q3

-5%

4%

Q4

-8%

-15%

Q1

-9%

-31%

Q2

-9%

-30%

Q3

-4%

-26%

Q4

-2%

-17%

Q1

1%

-7%

2010

Page 10: Electrolux Interim Report Q1 2010 Presentation

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Consumer DurablesNorth America

3,0

-2,1 -1,9

4,5

-400

-150

100

350

600

-5

0

5

10Local currency sales in line with previous year

Exited unprofitable volumes in private label

Increased sales under the Frigidaire and Electrolux brands

Strong improvement in earningsImproved mix

Improved efficiency

Higher costs for raw materials

Higher sales and improved operating income and for floor-care products

(SEKm) Q1 2010 Q1 2009

Sales 7,995 9,144

EBIT 360 -177

Margin 4.5% -1.9%

2007 2008 2009

EBIT (SEKm) Margin (%)

2010

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Quarterly comparison, year-over-year

-20%

-15%

-10%

-5%

0%

5%

10%

2006 2007 2008

In North America, we saw the second quarter of growth in three years…

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1

2009Q2 Q3 Q4 Q1

2010

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Page 16: Electrolux Interim Report Q1 2010 Presentation

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Consumer DurablesLatin America

4,1

6,5

1,9

5,5

-100

0

100

200

300

400

-2,5

0,0

2,5

5,0

7,5

10,0 Continued strong demand in Brazil

In spite of expired tax incentives

Improved operating income

Improved product mix

Lower raw-material costsPositive currency impact(SEKm) Q1 2010 Q1 2009

Sales 3,998 2,625

EBIT 220 50

Margin 5.5% 1.9%

2007 2008 2009

EBIT (mSEK) Margin (%)

2010

Page 17: Electrolux Interim Report Q1 2010 Presentation

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Consumer DurablesAsia Pacific

8,4

1,4

4,7

0,1

0

50

100

150

200

250

0,01,02,03,04,05,06,07,08,09,010,0 Australia: Improved EBIT

despite market declineImproved product mixPositive currency impactImproved effiency

Southeast AsiaMarket share gain in a strong marketProduct launches

ChinaPositive impact of cost-cutting measures

(SEKm) Q1 2010 Q1 2009

Sales 1,912 1,752

EBIT 160 25

Margin 8.4% 1.4%

2007 2008 2009

EBIT (SEKm) Margin (%)

2010

2009-2010 numbers are restated due to new reporting structure

Page 18: Electrolux Interim Report Q1 2010 Presentation

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Professional Products

6,1

10,4

6,1 6,1

0

50

100

150

200

250

0,0

2,0

4,0

6,0

8,0

10,0

12,0Food service

Weak market demandImproved operating income through higher production efficiency and lower costs for raw materials

Laundry productsWeak market demandSlight decline in operating income(SEKm) Q1 2010 Q1 2009

Sales 1,501 1,727

EBIT 91 105

Margin 6.1% 6.1%

2007 2008 2009

EBIT (SEKm) Margin (%)

2010

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2010 going forward

Top line developmentProduct mix VolumePrice

Support earningsCostCurrency

Take into accountRaw-material marketInvestments in marketing

Launch of new productsA stable market growthDefend current levels

Positive impact from savingsTailwind first half peaked in Q1

Headwind starting in Q2Increased support of product launches

+

+

-

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Factors affecting forward-looking statements

Factors affecting forward-looking statementsThis presentation contains “forward-looking” statements within the meaning of the US Private Securities Litigation Reform Act of 1995. Such statements include, among others, the financial goals and targets of Electrolux for future periods and future business and financial plans. These statements are based on current expectations and are subject to risks and uncertainties that could cause actual results to differ materially due to a variety of factors. These factors include, but may not be limited to the following: consumer demand and market conditions in the geographical areas and industries in which Electrolux operates, effects of currency fluctuations, competitive pressures to reduce prices, significant loss of business from major retailers, the success in developing new products and marketing initiatives, developments in product liability litigation, progress in achieving operational and capital efficiency goals, the success in identifying growth opportunities and acquisition candidates and the integration of these opportunities with existing businesses, progress in achieving structural and supply-chain reorganization goals.