Grow Your Top Line with Plutus Promozone

Delhi

July 2011

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Plutus platform has helped you reduce your acquiring costs and streamlined operations at cash counter

• Reduce transaction processing costs• Eliminate dial-up charge for cr/dr transactions, and landline charges for each EDC terminal• Switch to always-on, high speed internet processing• Multi acquirer platforms - eliminates cashier decision-making and routes transactions

automatically to the most optimal acquirer

• Streamline operations at the POS through integration with POS Application and replace multiple EDC terminals

• Reduce need for cashier training• Automate data entry by integrating Biller and cr/dr payment transaction• Eliminate cashier manual data entry, and increase transaction speed• Remove counter clutter• Accept Mastercard/Visa and American Express in single solution

• Leverage Transaction warehousing and automatic reconciliation• Digitize & automate reconciliation of POS settlement and Acquirer payment advice• Leverage rich MIS, including Acquirer-level transaction analysis and quarterly audit

reports• Centralize POS-level alerts, e.g., unsettled POS• Save accountant time

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Gift Voucher

Now we introduce our new service over Plutus - Promozone targeted promotions, delivered on each charge slip

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Now we introduce our new service over Plutus - Promozone targeted promotions, delivered on each charge slip

Discount Coupon

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Now we introduce our new service over Plutus - Promozone targeted promotions, delivered on each charge slip

Contests

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Now we introduce our new service over Plutus - Promozone targeted promotions, delivered on each charge slip

Advertisement message

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Charge slips are effective medium of customer communication

Right customer segment

Right format

Right offer

Right time

• Credit/debit card customer with higher purchasing power

• Customer who shops at organized retail outlets

• Typically belonging to middle and upper middle class

• Focused, uncluttered and eye catching

• Right placement below signature panel making it easy to notice

• Retained by most customers for reconciliation

• Dynamic and personalized offer for every individual customer

• Targeted on multiple criteria - card type, amount, time, day, location, store brand, geography etc.

• Communicated at Point of Purchase while making payments

• Likely to benefit from impulse buying

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Charge slip promotions have multiple advantages compared to other mediums

Newspaper, TV, Radio

Sms text

Email

Telemarketing

Magazine, Yellow pages

OOH

Online

Assured customer attention Non intrusive

Dynamic, personalized In-storeTargeted

Charge slip advantages

Oth

er m

ediu

ms

Advantage charge slip

Equivalent to other medium

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Charge slip promotions can be targeted based on combination of multiple criteria

• e.g. Specific offers for customers spending more than Rs 2000/- through their debit cards

Purchase amount

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• e.g 10% off coupon on next purchase within a week only for Citibank customers or Mastercard debit card holders only

Issuer bank / Card

association

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• e.g. Rs 100 off on shopping at Gurgaon Central only for Gold and Platinum customers

Card type

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• e.g. 15% off on shopping for apparels only on 15th August or Rs 100 voucher for eating at restaurant during happy hours at allied restaurant

Date and Time

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• e.g. Medium pan pizza free in GIP, Noida, when shopping of Rs 2000/- at Big Baazar in GIP

Store location and geography

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• e.g. 5% off on stabilizer if customer is buying A/C at e-zoneSKU type

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Plutus not only issues but also redeems promotions - giving flexibility and control to the marketer

Control and flexibility to marketerPlutus tracks issuance and redemption of

promotions

Track issuance of promotion• A unique number is associated with each

promotion and is linked to the customer masked card number

Track redemption of promotion

• Redemption happens via Plutus by identifying reference number and masked card number

• Optionally capture customer mobile number for future reference

• Restrict the number of promotions printed hence control budget

• Uniquely identify the beneficiary of promotion

• Support terms & conditions such as validity period, minimum purchase amount, specific product category

• Reduce cashier decision making at retailer

• Calculate accurate sales lift

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Three key ways Promozone will help you increase your revenue

Promote to customers at

your shop

Attract new customers

Others promote to customers at

your shop

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• Increase revenue from customers who are already at shop and paying at cash counter

– Sell more to that customer same day– Get the customer back to your store within a month

• Attract new customers to your shop– Either shopping in nearby shops– Or shopping at merchants with similar customers– Or captive customer base of banks, telecom firms and

other service providers

• Earn revenue from promoting other merchants at your stores– Print their promotions directly on the charge slips without

adding any cost to your store

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Three key ways Promozone will help you increase your revenue

Promote to customers at

your shop

Attract new customers

Others promote to customers at

your shop

1

2

3

• Increase revenue from customers who are already at shop and paying at cash counter

– Sell more to that customer same day– Get the customer back to your store within a month

• Attract new customers to your shop– Either shopping in nearby shops– Or shopping at merchants with similar customers– Or captive customer base of banks, telecom firms and

other service providers

• Earn revenue from promoting other merchants at your stores– Print their promotions directly on the charge slips without

adding any cost to your store

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Deliver targeted promotions to customers inside store and incentivize to spend more

Promote to customers at store1

How? Example use cases

• Sell more in the same visit e.g. customer who has only spend less than 1000/- at store

– Exclusive 100/- Gift Voucher redeemable on additional spend of Rs 1000/- within a day

• Incentivize a premium customer for early next visit

– Exclusive Rs 500/- gift voucher for a customer spending Rs 5000/- redeemable against next purchase within a month

• Promote new store/new category launch

– Exclusive 5% off on purchase at new store within a month

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Three key ways Promozone will help you increase your revenue

Promote to customers at

your shop

Attract new customers

Others promote to customers at

your shop

1

2

3

• Increase revenue from customers who are already at shop and paying at cash counter

– Sell more to that customer same day– Get the customer back to your store within a month

• Attract new customers to your shop– Either shopping in nearby shops– Or shopping at merchants with similar customers– Or captive customer base of banks, telecom firms and

other service providers

• Earn revenue from promoting other merchants at your stores– Print their promotions directly on the charge slips without

adding any cost to your store

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Attract new customers to your stores by participating in Plutus Promotions

Attract new customers2

Promote in Plutus

Promozone

Attract captive customer base

Manufacturer sponsored discount

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c

• Consult with Pine Labs promotions team to finalize customer segments and targeted promotions

– E.g. to target youth population print promotions at Planet M– E.g. to target middle class/professional print promotions at Big Baazar– E.g. to target customers in the same mall shopping at Shopper Stop

• Attract captive customer base of banks, telecom companies, petrol customers by giving offers to their customers

– E.g. free talk time as 5% of bill value to Idea customers– E.g. 20% discount to Amex card customers on the bill– E.g. 5X points to Citibank customers– E.g. Rs 50 gift voucher for Bharat Petroleum customers

• Redeem manufacturer sponsored discounts at your store and benefit from new customer walk-ins

– Credit card EMI programs where subvention is borne by Videocon, Samsung, Sony

– Redeem 100/- discount coupon of Van Heusen to get extra customers

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Three key ways Promozone will help you increase your revenue

Promote to customers at

your shop

Attract new customers

Others promote to customers at

your shop

1

2

3

• Increase revenue from customers who are already at shop and paying at cash counter

– Sell more to that customer same day– Get the customer back to your store within a month

• Attract new customers to your shop– Either shopping in nearby shops– Or shopping at merchants with similar customers– Or captive customer base of banks, telecom firms and

other service providers

• Earn commissions from promoting other merchants at your stores

– Print their promotions directly on the charge slips without adding any cost to your store

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Pine Labs will bring multiple promotions for your Plutus and share revenue with you

Earn revenue by promoting other brands at your POS3

Identify most appropriate co-promotion brands

Source and print promotions

Share transaction data

•Together, we will identify ideal customer profile and attractive partners

•We will ensure competitor brands are not promoted at your POS, and configure “blocked” list

•When in doubt, we will ask your sign off

•Promozone team will be in touch with multiple merchants, manufacturers and banks to source offers

•We will schedule promotions for printing at your POS

•You will have no additional overhead for these promotions

•Merchant dashboard will have information about

– # of 3rd party promotions scheduled for your Plutus

– # of 3rd party promotions printed on your Plutus

– Revenue due to you from Pine Labs

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Next steps

• Pine Labs sales team will set up meeting to discuss approach and agreement

• We will upgrade your Plutus to print promotions

• Pine Labs will launch 15 days free pilot to review results with your team

• Pine Labs relationship manager will work with your Marketing Team to draw up a 6-months promotion plan