Prepared by: Peggy Cooper

Goodwill Ambassador Program Satisfaction Survey Results

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Goals of the Goodwill Ambassador Program

• To establish a foundation of airport information among Authority employees going back to the airport’s beginnings.

• With this knowledge, instill pride among employees about the airport as a regional asset and the Authority as a major economic engine and employer in the region.

• To create Authority Goodwill Ambassadors who speak with confidence and knowledge as they share information about the airport and the Authority with their friends, families, community members and stakeholders.

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Methodology

• A total of 172 different employees attended the Goodwill Ambassador Programs in 2007.

• A total of 154 persons participated in the self select-style (non-scientific) satisfaction survey.

• A five-point scale was used where 1 is Very Dissatisfied and 5 is Very Satisfied.

• Top Two Box (TTB) scores, are indicated as a percentage of the respondents who rated their experience a 4 or 5.

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Educational Component of the Goodwill Ambassador Program

• 94% TTB Score• Verbatims

– “One of the most enjoyable, educational events I’ve attended.”

– “Event should include more info.”– “What a great way to help us retain info about SDIA!”– “This is a fun way of learning.”

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Overall Quality of the Goodwill Ambassador Program

• 95% TTB Score• Verbatims

– “Excellent program—clever and engaging.”– “Very educational. I appreciate the hard work.”– “I was very impressed with the professionalism and

presentation.”– “Done with such creativity and talent.”

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Overall Experience with the Goodwill Ambassador Program

• 94% TTB Score• Verbatims

– “Thanks for providing this kind of program for employees.”– “Great, fun and informative. Looking forward to more

sessions.”– “Fantastic event. An experience worth remembering.”– “Great team booster—fun and educational at the same

time.”

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General Comments

• Verbatims– “I use this info all the time when I am out at functions.”– “I am a new employee and this program was informative.”– “Family/friends would be pleased to see what we’ve

learned.”– “Wonderful idea. I am proud of where I work.”

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• The Goodwill Ambassador Program sessions are well-attended and well-liked.

• Employees are using the knowledge they acquired when speaking to the community.

Executive Summary

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End of Report