Iifl gold loan

INDIAN INFOLINE FINANCIAL LIMITED Page 1

A PROJECT REPORT ON

Market Scoping And Analysis Of Financial Investment

& Loan Products.

Summer Internship Report Submitted to

St. Francis Institute of Management & Research

In partial fulfillment for the award of

Post-Graduation Diploma and Management

(Approved by AICTE & DTE)

SUBMITTED BY

Mr. Chirag Madhukar Malewadkar

ROLL NO: 12

PROJECT GUIDE:

CA Gurunathan Pillai

Batch: 2013-15

For the Summer Internship at

IIFL (India Infoline Finance Limited)


DECLARATION

This is to certify that project titled “MARKET SCOPING AND ANALYSIS OF

FINANCIAL INVESTMENT & LOAN PRODUCT“ at “INDIA INFOLINE

FINANCIAL LIMITED” has been successfully completed by Mr. CHIRAG

MADHUKAR MALEWADKAR in partial fulfillment of the requirement for the

award of Post-Graduation Diploma In Management at St. Francis Institute Of

Management And Research, Borivali (W), Mumbai.

____________________________ ______________________________________

Gurunathan Pillai CHIRAG MADHUKAR MALEWADKAR

Guide’s Name & Signature (SIGNATURE OF THE CANDIDATE)


ACKNOWLEDGEMENT

This project bears imprint of all those who have directly or indirectly helped and extended

their kind support in completing this project.

At the time of making this report I express my sincere gratitude to all of them. I would like

to express my sincere gratitude to Mr. Ishakh Thonbanthoodi (Area Manager), Mr. Sijo Jacob

(Territory Manager) and Mrs. Malvika soni (Branch Manager) for giving me this opportunity to

undergo this lucrative project with India Infoline Finance Ltd at IIFL Gold Loan Sec. 1, Shanti

Nagar 1st Floor 1,2, 3, opp. LIC Office, Near BEST Stop, Mira Road (E) Branch.

I am extremely thankful and obliged to Prof.CA Gurunath Pillai (External Project Guide)

for providing streamed guidelines since inception, till the completion of the project.

I would also thank IIFL Gold Loan employees and customers, whom I met during the course

of this project, for their support and for providing valuable information, which helped me, complete

this project successfully.

At this moment I also thank almighty God for the blessings showed upon me, my parents for

their support and care and also my friends for their valuable suggestions.

This project report is a collective effort of all and I sincerely remember and acknowledge all

of them for their excellent help and assistance throughout the project.

CHIRAG .M. MALEWADKAR


EXECUTIVE SUMMARY

The title of the Project done at India Infoline Finance Limited is “Market Scoping-Gold

Loan” with special reference to IIFL Mira Road Sec.1 Branch.

There are many reasons why customer expectations are likely to change over time. Process

improvements, advent of new technology, changes in customer's priorities, improved quality of

service provided by competitors are just a few examples.

In today’s competitive world there are many goods chasing few customers some are trying it

expands their size and share of existing market. As a result there are loser and winners. Winners are

those who carefully analyze needs identify opportunities and create aloe rich offers for target

customer.

The objective of the market research to determine the demand and supply and use of the

product and competitors study so as to get the total market scenario of the product for analyzing

market problem research is needed. A firm can obtained market research in a number of ways. It

can hire market research firm or it can ask student to design and carry out market research project.

These marketing problems and opportunities if entrust to the student of marketing.

Especially when they seek the same during the project gives opportunities to apply their

theoretical knowledge and managerial knowledge.

The type of research was qualitative research. Qualitative research is collecting, analyzing

and interpreting data by observing what people do and say. The sources of the data for the study

were primary and secondary data. The questionnaire was prepared and administered to collect the

relevant primary data. The data collection method was based on questionnaire.


TABLE OF CONTENTS

CHAPTER TOPICS PAGE NO.

CHAPTER 1.0 1.1 Introduction About IIFL 6

1.2 Department Introduction with Organization Chart 9

1.2 Advantages of Gold Loan 10

1.3 Charges associated with Gold Loan 11

1.4 RBI's gold loan regulation for NBFCs 12

CHAPTER 2.0 2.1 Introduction of The Project 13

CHAPTER 3.0 3.1 Objectives 14

3.2 Competitors 15

3.3 Data Collection Instrument collection 16

3.4 Branch process 17

3.5 Steps to be followed while sealing of gold 19

CHAPTER 4.0 4.1 Research Methodology 21

CHAPTER 5.0 5.1 Operational learning 22

CHAPTER 6.0 6.1 Limitation 33

6.2 Findings 34

6.3 Recommendations& Suggestions 35

6.4 Conclusion 38

6.5 Bibliography 39


INTRODUCTION ABOUT IIFL

India Infoline originally incorporated on October 18, 1995 as “Probity Research And

Service Private Limited” at Mumbai under the companies act, 1956 with registration number –

1193797. And become a public limited company on April 28, 2000.

The name of the company was changed to India infoline.com limited on May 23, 2000 and

later to India Infoline Limited on March 23, 2001. It is the first company in India to foray into the

online distribution of Mutual Funds.

It is a one-stop financial service shop, most respected for quality of its advice, personalized

service and cutting-edge technology. The No-1 corporate agent for ICICI Prudential Life Insurance

Company. Research acknowledge by Forbes as “Must Read for Investor in South Asia”

The India Infoline was listed on Bombay and National Stock exchange with a net worth of

INR 200/- core and a market cap of over INR 3716.16/- core. The company has a network of 4000

business locations (branches and sub-broker) spared across 900 Cities and Towns. It has more than

2 million customers. The company has reported a consolidated sales of ₹687.47 crore and a Net

Profit of ₹70.64 crore for the quarter ended Dec 2013.

India Infoline Finance Ltd. is professionally managed and shares the professional values and

ethos of its parent company, IIFL and has acquired and maintained a reputation for reliability,

transparency of operations and absolute integrity. A steady growth rate validates the trust that

industry has reposed in the Company. IIFL offers advice and execution platform for the entire range

of financial services covering products ranging from Equities and derivatives, Commodities, Wealth

management, Asset management, Insurance, Fixed deposits, Loans, Investment Banking, Gold

bonds and other small savings instruments.


IIFL has received membership of the Colombo Stock Exchange becoming the first foreign

broker to enter Sri Lanka. IIFL owns and manages the website, www.indiainfoline.com, which

is one of India’s leading online destinations for personal finance, stock markets, economy and

business. IIFL has been awarded the ‘Best Broker, India’ by Finance Asia and the ‘Most improved

brokerage, India’ in the Asia Money polls.

IIFL is near you physically: You can reach us in a variety of ways, online, over the phone

and through our branches. All our offices are connected with the corporate office in Mumbai with

cutting edge networking technology. The group caters to a customer base of about a million

customers.

The physical presence in key global markets includes subsidiaries in Colombo, Dubai, New York,

Mauritius, London, Singapore and Hong Kong.

CORPORATESTRUCTURE

INDIAINFOLINNE. LTD

INDIA INFOLINE INVESTMENT SERVICE

MONEY CREDIT INDIA INFOLINE

HOUSING SERVICE

INDIA INFOLINE MARKETING SERVICE

INDIA INFOLINE INSURANCE SERVICES

& BROKERS

http://www.indiainfoline.com/


Industry Overview

We have a largely retail focused model, servicing over 2 million customers, including

several lakh first-time customers for mutual funds, insurance and consumer credit. This has been

achieved due to our extensive distribution reach of close to 4,000 business locations and also

innovative methods like seminar sales and use of mobile vans for marketing in smaller areas.

Our NBFC and lending business accounts for 68% of our consolidated income in FY13 and

has a diversified product portfolio rather than remaining a mono-line NBFC. We are a leader in

distribution of life insurance and mutual funds among non-bank entities. Although the share of

equity broking in total income was only 13% in FY13, IIFL continues to remain a leading player in

both, retail and institutional space.

Thus we can describe the sales management process as a three step process.

Acquisition:-

The process of prospecting and acquiring new customers using a structured sales process.

Retention:

The process of providing excellent services and support to existing customers and thus reduce

attrition

Leave rules

Every permanent employee at IIFL is entitled for:

Annual leave of 21 working days in a calendar year

Sick leave of 3 days

Sales Management

Acquisition

RetentionExtention


DEPARTMENT INTRODUCTION WITH

ORGANIZATION CHART

IIFL Gold Loan:

Gold loan or loan against gold is the easiest and quickest way for servicing your financial

needs. To avail a gold loan, all you need to do is pledge your gold ornaments with us and we would

provide you with a loan amount as per the market value of your gold. Unlike other loans, gold loan

does not require you to provide any income or salary proof. Moreover, it has comparatively lower

interest rates; requires lesser documentation, and hence is processed in lesser time.

We at IIFL provide maximum loan against your gold at lowest interest rates. We have a

strong presence Pan-India and have serviced a large number of customers in a very short span. We

offer different types of schemes as per your requirement and convenience. Following are the main

features of our loans:-

The Main Features Of IIFL Gold Loan:

Loan amount ranges from min ₹5,000 to max ₹10,00,000

Tenor for loans ranges from 3months to 12 months

Loan can be paid back on a monthly or quarterly basis

Interest / Loan Amount due can be paid at any of IIFL Gold Loan branches an India

Minimal amount of paperwork and documentation is required

Loan gets processed in as low as 5 minutes

IIFL GOLD LOAN SCHEMES

Scheme Name Value (per gram) Interest (%P.A)

JALDIE LOAN ₹1320/- 12%

READY MONEY ₹ 1670/-20%

LOAN LAKSHMI ₹1900/- 25%

FAST TRACK ₹2010/- 28%


ADVANTAGES OF GOLD LOAN

Gold loan doesn’t demand any certificate to show your salary or income and even no credit

card history is required. Thus even unemployed and non-working people can go for gold

loan.

Unlike any other unsecured loan, gold loan doesn’t require many papers, only few

documents such as ID proof and address proof is enough to avail for such loan.

One of the main advantages of gold loan is its low interest rates. Usually loan over gold is

provided at the interest of 12-16% per annum and this is quite low compared to personal

loans available at interest rates of 15-26% per annum.

In rural areas Agricultural loan against gold is also available for agriculturist at very nominal

rate of Interest of 7% to 8%, proof of agricultural document needs to be provided.

Gold loan is the most simple and convenient forms of loan because here all you need to do is

pledge your gold with a bank or finance company and get up to 60% of the market value of

the gold as a loan.


CHARGES ASSOCIATED WITH GOLD LOAN

Loan processing charge: While some of the service providers may waiver these charges

only ₹50 per loan, some banks do charge a processing fees are taken too expensive.

Late payment penalty: Most of the service providers charge late payment penalty and this

too can vary from one institution to the other.

Pre-payment penalty: Most of the service providers do not charge a penalty for repayment

before the loan tenure is over. But some may still have this charge in place.

It is advisable to check with the loan provider before taking the loan. These charges could

change the amount that you may finally receive.

Advice On Gold Loans:

Go for gold loan if you are confident of returning the money in time otherwise, you will be

penalized and all your pledged gold will come under the control of bank or finance company

from where you take a Gold Loan.

While opting for gold loan check the interest rates in various banks and private finances. If

you go for private lenders then better to go with one who has been in this business for many

years.


RBI's GOLD LOAN REGULATION FOR NBFC’s

The Reserve Bank of India (RBI) on Monday tightened regulations governing Non-Banking

Finance Companies (NBFCs) lending against gold jewelry.

The new rules include strict documentation for high value loans against gold and prohibition

on misleading advertisements by NBFCs such as offering availability of gold loans in a matter of 2-

3 minutes.

The amount that can be lent against gold, has been maintained at 60%. This means for gold

worth ₹100 offered as collateral, lenders can give loans up to ₹60.

Also, NBFCs financing against the collateral of gold must insist on a copy of the PAN card

of the borrower for all transaction above ₹5 lakhs and all high value loans of ₹1 lakh and above

must only be disbursed by cheek, RBI said.

The apex bank has clearly stipulated that NBFCs should not issue misleading

advertisements like claiming the availability of loans in a matter of 2-3 minutes.

RBI has also asked NBFCs to make the auction process of the gold more transparent by

disclosing the details of auction process in the annual report, including full details of the value

fetched in the auction.

The reserve price for the pledged ornaments should not be less than 85% of the previous 30

day average closing price of 22 carat gold as declared by the Bombay Bullion Association Ltd, an

industry body, RBI said.


INTRODUCTION OF THE PROJECT

As researcher discussed in earlier he have got the topic for two months summer internship

program was “Market Scoping and Analysis OF Financial Investment & Loan Product”.

For knowing the scope and analysis of financial investment in the market researcher have

conducted a small research with help of “Financial Awareness Survey Form”. Marketing research

will help researcher to identify the need of the customer by gathering the information by filling the

survey form from individual customer.

Market Research is systematic problem analysis, model building and fact finding for the

purpose of important decision making and control in the marketing of goods and services. It helps a

firm in identifying what are the market opportunities and constraints, in developing and

implementing market strategies, and in evaluating the effectiveness of marketing plans.

Marketing Research is a growing and widely used business activity as the sellers need to

know more about their final consumers but are generally widely separated from those consumers.

Marketing Research is a necessary link between marketing decision makers and the markets in

which they operate.

For gathering the more and accurate information from the customer about financial product

and gold loan market researcher are made the questioner and filled the same from the individual

customer.


OBJECTIVES

OBJECTIVE OF THE STUDY:

To study what kind of changes the organization has undergone in the recent past or have

initiated recently.

To find out the competitors operating in the Gold Loan Market.

To find out the competitive position of India Infoline, and the ways and means to improve

on the service by India Infoline Finance Limited.

To know the Gold Loan performance level in the present market.

To study about consumer awareness& satisfaction, about operational Services & procedures

of India Infoline ltd.

To understand the satisfaction level of clients with India Infoline regarding service provided

by staff.

SCOPE OF THE STUDY:

It aims to understanding the companies’ organization structure, departments, marketing

strategies and the advantages it is having over the competitors.

It aims to understand the skills of the company in Different Areas.


COMPETITORS

Muthoot Finance Gold Loan

Muthoot is a Kerala originated association set up by Muthoot Ninan Mathai in 1887 at

Kozhencherry in Travancore district which was later being adopted by M George Muthoot. Loan

is received within a time period of 5 min. It ranges from ₹1500 to 1 core, 0% processing fees,

Interest rate of 1% per month.

Mannapuram Finance Gold Loan

Mannapuram Finance also facilitates gold loan within 5 min. It help to draw instant Cash by

subscribing gold ornaments and Jewelry. It provides loan at higher points, based on purity, net

weight of gold. The candidate must have one recent ID—Voter ID/ Ration Card/ Driving License/

Passport. No time-consuming formalities involved.

Union Gold Loan

Union gold loan provides credit facility to needy farmers. The lending rate is ₹1800 per

gram gold ornaments. Based priority sector like agricultural purposes. Under non priority sector for

basic necessities for unforeseen expenses. Loan amount consumption purposes is up to ₹2000/-. The

Non-Priority Sector loan amount is max. ₹5 laces.

HDFC Gold loan

HDFC gold loan term loan provides instant loans. Regular interest on loan is being granted.

Identity Proof like Passport Copy/ Voters ID card/ Driving License along with proof like Ration

card/ Telephone Bill/ Electricity Bill/ Rental Agreement/ Passport copy/Trade license /Shop &Est.

License / Sales Tax certificate, 2 pass port size photographs.

SBI Gold loan

SBI gold loan is loan which satisfies as a biggest advantage to overcome crisis and is a personal

loan phenomena. It has low interest rate. The loan amount of ₹10 lakh is attained by the customer.

It also provides gold loan for farmers for agricultural necessities.


DATA COLLECTION INSTRUMENT COLLECTION OF

DATATHROUGH QUESTIONNAIRES

The data collected for the study purpose is through questionnaires. customers of IIFL have

been selected randomly for the study purpose and then the information revealed from the

customers is analyzed and interpreted in the study.

ORGANISATION OF FIELD WORK:

Initial field work has done for pre testing tools for data collection. The data is collected

through the direct interaction with the customers through questionnaires answered by

them. Customers of IIFL were randomly chosen for the purpose of the study in Mira Road

sec.1 Brach.


BRANCHP ROCESS

Steps To Be Followed While Appraising Gold:

Sort gold items according to solid, chains and others.

Confirm the purity with the help of touch stone and acid test.

Note down result in following format:

Pass out gold to valuer 2 for re- valuation

Suggest lower loan amount to BM.

Customer

approaches

thebranch

Interaction with

CCE CCE Collecting

Gold

Cash handling to

customer

In 5L and above,

conversation with

BM

Appraisal of gold


Name of item Gross weight

Net weightPer Gram

Rate

Amt (Net wt.*Per gm

rate)

CCE

• Explains the various scheme.

• If customer is convinced to pledge , collects KYC documents and gold.

• Verification of KYC documents done and passed on to BM for further verification.

• BM-ID and Address Proof verification.

Valuer 1

• Confirms the count and gross weight.

• Check gold for its purity.

• Brief the customer about thier requirement and other features.

Valuer 2

• Confirms the purity by testing.

• Passes the appraisal sheet to BM.

BM

• Confirms the purity, loan amount and passes the same to CCE.

• CCE - At the same time , CCE and valuers does system entry . Signature of customer, valuers and BM done in the loan docs.paper passed on to Cashier .

Cashier

• Disbursement of cash along with denomination noting in cash register.


STEP’s TO BE FOLLOWED WHILE

SEALING OF GOLD

Fill in the details on the packet

Insert the gold and appraisal sheet in the packet

Fix the sticker

Sign on the sticker (BM and valuer 1)

Affix the seal on sticker

Keep the gold packet in vault in serial order mentioning the GL number (to and from)

Role of cashier:

To make sure that cash is taken from vault strictly as per cash denomination entered in the

system.

Ensuring that cash is counted twice before giving it to customer.

To make sure that cash transaction is done in front of CCTV camera.

Steps To Follow At The Time Of Cash Handling:

Joint custodians open the vault room.

Take cash as per cash denomination entered in system

Pass out the same to cashier to re-count.

Handover the cash to customer in front of CCTV camera.


Case 1: customer doesn’t have valid documents (KYC norms)

Do not violate KYC norms.

A valid address proof must be taken.

In this case rent agreement is must as an address proof.

One should not process the loan if customer doesn’t have the proof of current residential

flat.

Case 2: customer doesn’t have address proof (KYC norms)

Do not violate KYC norms.

In this case address proof is to be taken

One should not process the loan if customer doesn’t give you the address proof at the same

moment.

Do not deny of giving loan but you can always say your customer to come up with all the

documents so, you will process the loan in 5 min.

Case 3: Fraud customer

Inform your customer in case of broken jewelry.

Customers behavior must be noticed

In case of doubt , ask the customer about the reason for taking loan

Telephonic verification must be done at the same time

Alert other branches about the customer to avoid any further mishap

Case 4: Branch visit by senior

Do not allow any senior to check branch inventory without checking his/her ID card

Part release:

When customer comes for interest payment make sure that it doesn’t take much time

Interest amount = principal amount * annual ROI / 365*number of days.


RESEARCH METHODOLOGY

RESEARCH DESIGN OF THE STUDY:

The study is based on survey technique. The study consists of analysis and Market Scoping of

Financial product of IIFL. For the purpose of the Study Customers100 are picked up and their

views solicited on different parameters. The methodology adopted includes

Questionnaire

Random sample survey of customers

Discussions with the concerned

Personal interviews and informal discussions were held with customers to ascertain the

awareness level. Further applying simple statistical techniques has processed the data collected.

SOURCES OF DATA:

Primary data: Questionnaire

Secondary data: are published materials such as periodicals, journals, newspapers, and website.

SAMPLING PLAN:

Sampling since segment wise investors in IIFL are not available for the overall customers was

considered for the study. 100% coverage was difficult within the limited period of time. Hence

sampling survey method was adopted for the purpose of the study.

Population:(Universe) customers of IIFL

Sampling size: A sample of hundred was chosen for the purpose of the study.

Sampling Methods: Probability sampling requires complete knowledge about all sampling

units in the universe. Since due to time constraint non-probability sampling was chosen for the

study.

Sampling procedure: From large number of customers of IIFL. Were randomly picked up.

Field Study: Directly approached respondents.


OPERATIONAL LEARNING

Data Analysis:

Q.1) How many times in a year you have emergency requirement of money?

0 1 2 3 4 5 6

Here, we can see that maximum number of clients i.e., 35 clients are 3 times Required Emergency

Money, 25 clients are 4 times Required Emergency Money, 15 clients are 2 times Required

Emergency Money, and so on.

0

5

10

15

20

25

30

35

1 2 3 4 5 6 7

EMERGENCY REQUIRED MONEY

5 15 35 25 12 5 3


Q.2) How do you manage when you require money?

Relatives Loan

Friends Saving

Here, we can see that maximum number of clients i.e., 52%Respondents have emergency

requirement of money Borrowed from Relatives, 10%Respondents have requirement of money

borrowed from Friends,30% and 8% Respondents have emergency requirement of money borrowed

form Bank Loan or Saving A/c.

0

10

20

30

40

50

60

Relatives Friends Loan Saving

MANAGE WHEN YOU REQUIRE MONEY

52

10

30

8


Q.3) Are you aware about the concept of Gold Loan?

Yes No

(Gold loan is fastest & safest mode of getting money with minimum interest rate with flexibility)

Here, we can see that maximum number of clients i.e., 63% clients are aware about the concept of

gold loan while in the other hand only 37% clients are not aware about the concept of gold loan.

0

10

20

30

40

50

60

70

Yes No

YOU AWARE ABOUT THE CONCEPT OF GOLD LOAN


Q.4 Have you ever used Gold Loan Services?

Yes No

Here, researcher can see that maximum number of clients i.e., 82% clients never used gold loan

services, while in the other hand only 18% of Respondents used the gold loan services.

18 82

0

10

20

30

40

50

60

70

80

90

yes no

YOU EVER USED GOLD LOAN SERVICES


Q.5) If Yes which company Amount of Loan

Here, we can see that maximum number of clients i.e., 45% clients got money from muthoot, 35%

clients got money from manapuram, 20% clients got money from others like IIFL,SBI Bank, Axis

Bank etc.

0

5

10

15

20

25

30

35

40

45

Muthoot Mannapuram others


Q.6) What according to you is the safest instrument of Investment & Saving?

Banks Saving A/C Insurance

Real Estate Stock & Shares

Fixed Deposit Post Office

Others

Here, we can see that maximum number of clients i.e., 32% clients said we invested in F.D. 24%

clients said we invested in Real Estate, 14% Clients are Said we invested in Bank Saving A/C or

Post Office, and so on.

0

5

10

15

20

25

30

35

Banks SavingA/C

Real Estate Fixed Deposit Insurance Stock &Shares

Post Office Others

THE SAFEST INSTRUMENT OF INVESTMENT & SAVING

14

24

32

3

8

5

14


Q.7) Where do you save and invest your money?

Do you Invest in

…

How do you Invest? Approx. Amount

Invest P.A

YES NO Regular Random

Share Market

Insurance

Mutual Fund

Post Office

Fixed Deposits

Bonds

Here, we can see that maximum number of clients are invested in F.D, 19% clients are invest in

Bonds, 17% clients invested in Mutual Funds and so on.

0

5

10

15

20

25

Share Market Insurance Mutual Fund Post Office Fixed Deposit Bonds

DO YOU SAVE AND INVEST


Q.8) What is your approximately monthly Household Expenses?

10,000 15,000 20,000 above

Here, we can see that maximum number of client’s are 36% Household Expenses ₹10000, 28% of

Household Expenses ₹15000, 22% Household Expenses ₹20000 and 14% ₹ above.

0

5

10

15

20

25

30

35

40

10000 15000 20000 above

MONTHLY HOUSEHOLD EXPENSES

36 14 22 28


Q.9) Do you have your owned house or rented?

Owned Rented

IFRENTED

When do you plan to buy new house. Amount Required to buy house (Budget)

Here, we can see that maximum number of clients i.e., 79% clients have owned house , while in the

other hand only 21% clients have rented house.

0

10

20

30

40

50

60

70

80

owned rented

HAVE YOUR OWNED HOUSE OR RENTED

79 21


IFOWNED

Q.10) Have you taken any Housing Loan?

Yes No

Here, we can see that maximum number of clients i.e., 24% clients taken housing loan, while in the

other hand only 76% clients not taken housing loan.

0

10

20

30

40

50

60

70

80

yes no

YOU TAKEN ANY HOUSING LOAN

24 76


Q.11) Have you made any provision for Retirement?

Yes No

Here, we can see that maximum number of clients i.e., 28% clients made the provision for their

retirement, while in the other hand only 72% clients not made any provision for retirement.

0

10

20

30

40

50

60

70

80

yes no

ANY PROVISION FOR RETIREMENT

72 28


LIMITATION

Time limit is a major constraint.

This research reflects on individual customer in Mira Road only. So findings and suggestion

given on the basis of this research cannot be extrapolated to the entire population.

Sample size of the Questioner is 100 which is very small that is not enough to study the

awareness of consumer of that particular above area.

Respondent are not sincere and care full to fill up the questioner so we cannot find right

solution.

As per the company rules many information was not disclosed.

As the managers are busy in their duty schedules it is not possible for us to spend more time

in interaction and discussion with them.


FINDINGS

According to the survey most of the customers of “INDIA INFOLINELTD” says that rate

of interest charged by IIFL is satisfactory.

Among all the respondents 80% are aware about different financial services provided by

IIFL and remaining 20% are not aware about the same.

IIFL gold loan is less preferred by the general people might because of less awareness about

IIFL goal loan services.

People want to invest their money in the bank saving accounts rather than insurance, fixed deposit,

stocks and shares.

Most of respondents have their annual income between 2lac to 4lacand from them most of the

people prefer LIC for insurance.

Many people know the concepts of gold loan in spite of that they don’t take

Gold loan.


RECOMMENDATIONS & SUGGESTIONS

Most of the people are not much aware of IIFL gold loan services and its benefit. So

INDIA INFOLINE FINANCIAL LIMITED can take general awareness of GOLD LOAN

SERVICES plan to the customers. INDIA INFOLINE should maintain the customer satisfactions.

There is lack of new customer addition in the branches of Indian Infoline Financial Limited,

only existing customer comes to respective branches for gold loan so it is important to increase the

awareness about the financial products of Indian Infoline Financial Limited in respective area.

Some promotional activities are required for the awareness of the customer.

The Company should increase Exposure. It is the good tool to capture the market. To

increase awareness about GOLD LOAN SERVICES AND OTHER FINANCIAL

PRODUCTand the name India Infoline itself, the company should organize campaign. The

campaign can be weekly, monthly, yearly, it will give a good result to the company to capture

market in the competitive position.


CONCLUSIONS

On the basis of the study it is found that India Infoline Ltd is better services provider than

the other NBFC’s because of their good service and personalized advice on gold loan and financial

investment product.

IIFL provides the faster services as well as relationship manager facility for encouragement

and protects the interest of the investors. It also provides the information through the internet and

mobile alerts.

Study also concludes that people are not much aware of IIFL gold loan services.

The company should also organize seminars and similar activities to enhance the knowledge

of prospective and existing customers, so that they feel more comfortable while investing in the

financial products.

The company should focus on the advertising strategy and also the marketing of the product.




WEBILIOGRAPHY

Websites:

www.indiainfoline.com

http://www.iiflfinance.com/Products/GoldLoan.aspx

http://www.neytri.com/gold-loans-what-you-must-know/

http://indiainfolinegoldloan.blogspot.in/2011/10/gold-loan-schemes.html

http://www.muthootfinance.com/services/gold-loan.html

http://www.agloc.org/

www.mutualfundsindia.com

www.google.com

From IIFL branch, Factsheets of various companies, like ICICI Prudential, Reliance,

etc.

http://www.indiainfoline.com/

http://www.iiflfinance.com/Products/GoldLoan.aspx

http://www.neytri.com/gold-loans-what-you-must-know/

http://www.muthootfinance.com/services/gold-loan.html

http://www.agloc.org/

http://www.mutualfundsindia.com/

Economy & Finance

Iifl gold loan