Learn To Sell Homes Faster - webianr

Learn to Sell Homes Faster with the Seller Buydown Strategy in Today's Marketplace

To listen to the audio, join the conference call: 712-432-1001, access code 460056852#

go to www.mortgagecoach.com

MC Members ask questions in CHAT

Agenda

• Why financing is the key to selling homes • Why and How the Seller Buydown Strategy works • How to create a video that you can share with

everyone • How to actually generate leads with the SBD strategy • How to leverage this strategy at your next open house• How to use this strategy to win expired listings • How to use this strategy with REO and short sales • How to use this strategy to build new partner

relationships

Ron Quintero

Today's Teachers


Scott Nicholson

Bradley Kerr

Dave SavageHost

Loan Officer Realtor

Expert

We need to work closer together than ever before

Meet Ron Quintero Has been in the business for 26 years

Has sold over 11,000 homes in first 10 years Has negotiated over 500 short sales Has owned a real estate & mortgage companies

Is your MARKETING

aligned with the MARKET?

1985

Success in Real Estate

Sales?

The More Ways You Know How to

FINANCE Real Estate...

The More TRANSACTIONS You

Will Have!

Focus On The FINANCING It's What

Moves Inventory

• Rent vs. Own Analysis• Cost of Waiting Analysis• Seller Buydown Strategy• In-Home Marketing • MLS Financing Info• Seller Application

6 Point Financing Strategy

Big Takeaway. Creative financing is critical to selling homes, especially in this marketplace

Meet Scott Nicholson


• Scott has been a loan officer for 8 years

• He closed 11 loans last month

• He averages 7+ purchase closed loans per month

The two major problems

• Problem #1. Massive inventory

• Problem #2. Getting financing

Why the Seller Buydown Works

• Because it lowers the monthly payment

• Because it makes it easier to qualify

Payment and Income required without price reduction or seller buydown

Payment and Income with $14,000 price reduction

Payment and Income with $14,000 seller buydown

$65 / $448 = 7

Big Takeaway. The Seller Buydown has 7 times the leverage and impact as a price reduction

The key to success is how you package and promote the SBD Strategy

You need a good headline

You need to create a Seller Buydown Flyer for every listing - THIS IS A REQUIREMENT

It should only take you 5 minutes to create each flier

CREATE a Video

Press to create a quick video

Press to upload after you are happy with your video

Use Zoom & Edit to make a great video that creates an Aha moment

You need to create a video to promote your Seller Buydown strategy - to forward to EVERYONE

Creating a video give you a 100 to 1000 times leverage

3 Ways to SHARE a video

1. Put a link in your email message

2. Send email through video community

3. Embed video in your website

SHARE a video

See how Jeremy is sharing a video with one of his clients

Big Takeaway. The Seller Buydown isn't anything new...but how we are focusing on it, how we are packaging it and how we are promoting it ~ is GAME CHANGING

www.mortgagecoachvideo.com

SIGN-UP SHARE VIDEOS

CREATE VIDEOS

WATCH VIDEOS

• MORE LEADS• WIN MORE • SAVE TIME • DO THINGS RIGHT

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Especially for loan officers and Realtors

Lead Generation CHECKLIST

1. Seller Buydown Flier in every open house 2. Videos for buyers, sellers and Realtors 3. "Buyer Packs" given to buyers in open

houses 4. Realtor coaching groups 5. Expired listings6. Active listing 7. FSBO's8. The actual Seller is your best lead

The seller had to reduce the price by $96,000 to catch up with the seller buydown strategy

Big Takeaway. The seller would have to reduce the purchase price by $96,000 to get the same monthly payment as a $14,000 seller buydown ~ This is serious leverage

realtor/lender

The Seller

The Buyer

Transaction with Buyer and Seller

The Seller

The Buyer

The Seller

The $500,000 sell

Help the seller become a buyer

the $700,000 purchase

The Buyer

The Seller

The Up Leg

The Down Leg

The Expired Listing

$300,000$500,000

$700,000

$900,000 $1,100,00

0

Meet Bradley Kerr


• Bradley has been a full-time Realtor for 11 years• He is selling an average of 8 homes per month • Has sold over 300 over his career

The Open House CHECKLIST

Work the numbers Create the Seller Buydown Flier Strategy Session with Realtor/Loan Officer Marketing Plan (create scripts and talking points to

promote and position each other) Buyer Packages Yard signs with sign rider

Big Takeaway. I need to run the numbers, create a Seller Buydown Flier for every listing and create a video explaining the strategy ~ the power and simplicity is obvious

Expired Listing CHECKLIST

Search MLS Ask the question: WHY is the property expired? (condition,

location, price?) Work the numbers Create the Seller Buydown Flier Have strategy session with Realtors Marketing Plan (create scripts and talking points to

promote and position each other) Create special video for the specific property Deliver "Buyer Package"

Homework Assignments

1. Watch Scott and Jeremy’s videos within 1 hour

2. Create Seller Buydown Flyer for 2 different properties within 12 hours (be sure to create task in Outlook with alarm)

3. Create video for seller within 24 hoursa. video for buyerb. video for Realtor

Watch video about how to create a sense of urgency to get fence sitters off the fence with the

Cost of Waiting Analysis

www.MortgageCoachVideo.com

Community Library

Solutions

Weekly Coaching

Calls

Now it’s time to take action

Taking Action

• Join Scott Nicholson, Ron Quintero and myself next Tuesday Coaching Call at 9 am PST

• Join Jacob on Thursday at 9 am PST for training • For Non-Members we have a special price for the next

24 hourso Recording of a 5 hour workshop with Scott

Nicholson o We have a 30 day Guarantee

Call 800-485-7251

EDUCATION SOLUTIONSCOMMUNITY

• MORE LEADS• WIN MORE • SAVE TIME • BE THE BEST

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(800) 485-7251

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Learn To Sell Homes Faster - webianr