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By all accounts the mobile ecosystem came into its own this week at the 2014 Mobile World Congress. MasterCard, Samsung, PayPal and ROAM were among a galaxy of players to make major announcements in the areas of mobile acceptance, security and functionality. Check out this special edition slideshow detailing some of the biggest noise that came out of Barcelona during the four-day event.
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Mobile World Congress 2014:A Look Back At Key
Payments AnnouncementsBarcelona, Spain – Feb. 24-27
Mobile PlatformMasterCard’s C-SAM Acquisition
What C-SAM Is: A consumer-oriented mobile payments/loyalty/banking/bill-pay platformWhat C-SAM Does: Powers commercial mobile-payments services in multiple countriesWhy Deal Matters: MasterCard hopes C-SAM will help it hasten mobile-payments growth globally
Telco Mobile PaymentsMasterCard Deal With Vodafone, Deutsche
Telekom, Telefonica Deutschland
What Deal Does: Helps lead to development of new mobile-payments platformWhy It’s Important: The three German telecoms account for 80 percent of domestic marketWhy Deal Matters: Expands MasterCard’s presence in one of Europe’s biggest economies.
Digital PaymentsMasterCard MasterPassIn-App Payments Launch
What MasterPass Does: Consumer-oriented payments/transaction platformHow It Works: Stores payment card credentials for fast and easy paymentWhy It Matters: Broadens potential use of MasterCard’s digital wallet to numerous mobile apps
Mobile BillingPayPal, Deutsche Telekom Carrier Billing DealWhat Deal Does: D.T. customers can pay bill and buy digital goods via PayPal with their accountsChief Benefits: Gives PayPal market exposure in Central Europe and other parts of the European UnionWhy It Matters: Represents major PayPal development in mobile carrier-billing deployment
Wearable PaymentsPayPal, Samsung Wearable Payments Collaboration- What Deal Does: Embeds a PayPal payment app in the
Samsung Gear 2 smartwatch- How It Works: Enables fast and easy mobile payment,
promotes the popular use of smart wearables- Why It Matters: PayPal becomes the first payment
provider to partner with Samsung on wearable technology
Mobile EMV Acceptance
Point, Handelsbanken SMB mPayments Deal
What Deal Does: Enables Swedish retailers and micromerchants to accept mobile paymentsHow It Works: Promotes use of EMV-compatible mobile devices in Nordic marketWhy It Matters: Empowers region’s small and midsize businesses to manage mobile payments and services
Mobile Security
Samsung Galaxy S5 Smartphone Fingerprint Reader
What Product Does: Includes fingerprint scanner for mobile access, payment authentication.How It Works: PayPal partnership involves use of fingerprint scanner to authenticate user for paymentWhy It Matters: Represents second major debut in past year of biometric-enabled smartphone.
Mobile Authentication
MasterCard, Syniverse Deal For Traveler Authentication- What Deal Does: Provides a simple mobile-authentication
solution for international travelers- How It Works: Promotes the use of mobile devices as a form
of payment authentication through geolocation- Why It Matters: Prevents travelers from having their
transactions rejected while abroad
Mobile mPOSROAM Adds EMV Chip & PIN To
mPOS PlatformWhat Deal Does: Enables existing mPOS solutions to include chip & PIN acceptanceHow It Works: Promotes greater adoption of smart card payment security Why It Matters: Corresponds with growing role of chip & PIN authentication