[MOVING TARGETS]

Goodby, Silverstein & PartnersBeta XY ~ 12/03/10

Google San Francisco

http://www.flickr.com/photos/chrisjl/4751558220/in/photostream/

@BRIANJEREMY & @DARRELLWHITELAW(we make things at MIR)

@MIRsanfrancisco & @MIRnewyork

[THE HISTORY OF MOBILE]

[PRE-2005]

2005 [THE YEAR OF MOBILE]

2006 [THE YEAR OF MOBILE]

2007 [THE YEAR OF MOBILE]

2008 [THE YEAR OF MOBILE]

2009 [THE YEAR OF MOBILE]

2010 [THE YEAR OF MOBILE]

2011, 2012, 2013, 2014, 2015 [ALSO THE YEAR OF MOBILE]

[WE ARE HERE](is it safe?)

[TRENDS]

[LOCATION BASED SERVICES]

[GEO-FENCING]

[AR • QR • TAG]

[MOBILE AD PLATFORMS]

(and more...)

[MOBILE STANDARDS]

[APPS FOR 1, 2, 3, 4 AND MORE DEVICES]

[DIVERGING HANDSET OPERATING SYSTEMS]

[MOBILE WEB / UBIQUITOUS COMPUTING]

[BUILDING THE MOBILE EXPERIENCE]

know your targetprototype rapidlybuild to a devicetest frequently

fail early (and often)start over

focus on contentembrace limitationsremember your user

[THINK ABOUT THIS]

know your targetprototype rapidlybuild to a devicetest frequently

fail early (and often)start over

focus on contentembrace limitationsremember your user

know your targetprototype rapidlybuild to a devicetest frequently

fail early (and often)start over

focus on contentembrace limitationsremember your user

know your targetprototype rapidlybuild to a devicetest frequently

fail early (and often)start over

focus on contentembrace limitationsremember your user

know your targetprototype rapidlybuild to a devicetest frequently

fail early (and often)start over

focus on contentembrace limitationsremember your user

know your targetprototype rapidlybuild to a devicetest frequently

fail early (and often)start over

focus on contentembrace limitationsremember your user

know your targetprototype rapidlybuild to a devicetest frequently

fail early (and often)start over

focus on contentembrace limitationsremember your user

know your targetprototype rapidlybuild to a devicetest frequently

fail early (and often)start over

focus on contentembrace limitationsremember your user

know your targetprototype rapidlybuild to a devicetest frequently

fail early (and often)start over

focus on contentembrace limitationsremember your user

know your targetprototype rapidlybuild to a devicetest frequently

fail early (and often)start over

focus on contentembrace limitationsremember your user

know your targetprototype rapidlybuild to a devicetest frequently

fail early (and often)start over

focus on contentembrace limitationsremember your user

[WHERE YOU AT?]

[WHERE YOU AT?]

[BUILD A FORTRESS TO KEEP THE HATERS OUT]

[THANKS]

THE PROJECT : GOODBYSILVERSTEIN.MIR.MX