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Knowledge for Your Wallet

NerdWallet's Vision + Mission

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Page 1: NerdWallet's Vision + Mission

Knowledge for Your Wallet

Page 2: NerdWallet's Vision + Mission

Provide financial freedom and economic well-being for everyone by balancing personal finance in favor of the consumer.

OUR VISION

Page 3: NerdWallet's Vision + Mission

Change people's lives for the better by providing financial education and empowerment so people can take back control of their choices in a marketing-driven, trillion-dollar industry.

OUR MISSION

Page 4: NerdWallet's Vision + Mission

It’s our business to put knowledge in your wallet.

Too often, people don’t know all their options or rights when they sign up for a credit card, consider insurance, take on student loans or incur hospital costs. Making these choices without clear information can be stressful and costly.

We want to change people's lives for the better by providing financial education and empowerment so people can take back control of their choices in a marketing-driven, trillion-dollar industry. So we’ve built NerdWallet into the source for facts, insights and consumer-driven advice about personal finance. Every month, millions of people and businesses turn to us for help with key financial decisions.

Our experts are biased – towards giving everyone access to objectively better information about consumer finance. Because you shouldn’t pay for what you don’t know.

OUR POSITIONING STATEMENT

Page 5: NerdWallet's Vision + Mission

What we do at NW is balance consumer finance in favor of the consumer. When it comes to credit cards, insurance, loans or expenses like hospital costs, people make almost all their decisions in the dark. We change that with accessible online tools, research and experts in consumer finance that can’t be found anywhere else. We call it putting knowledge in your wallet.

OUR ELEVATOR PITCH

Page 6: NerdWallet's Vision + Mission

About NerdWalletNerdWallet is focused on helping people lead better lives through financial education and empowerment. When it comes to credit cards, insurance, loans or expenses like hospital costs, consumers make almost all their decisions in the dark. NerdWallet is changing that by building accessible online tools and providing research and experts that can’t be found anywhere else, all to balance consumer finance in favor of the consumer. We call it putting knowledge in your wallet.

NerdWallet is a bootstrapped startup headquartered in San Francisco with more than 100 employees, and plans to double in size next year.

OUR BOILERPLATE