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VI Latin American Financial Inclusion Congress Febraban-Felaban São Paulo, 19 August 2014 Omnichannel banking and financial inclusion: thoughts and metrics David Tuesta Financial Inclusion-Chief Economist

Omnichannel banking and financial inclusion: thoughts and metrics

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Lecture give by David Tuesta, Chief Economist for Financial Inclusion at BBVA Research, at the VI Latin American Financial Inclusion Congress The transfer of the traditional financial system to omnichannel banking is based on technological progress, which have brought improved customer experiences (higher aggregate value) Omnichannel banking, with the development of its customer service channels, is a necessary but not a sufficient condition for driving financial inclusion. Greater access will not inevitably bring with it greater use. There are other important issues We are developing a global FII to make a multi-dimensional approach to the measurement of financial inclusion Financial inclusion requires effort to improve use and access and reduce the barriers limiting participation in the formal financial system Omnichannel banking can be understood as a transition phase from the traditional financial system to the next, truly digital experience, with new players on the global stage

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Page 1: Omnichannel banking and financial inclusion: thoughts and metrics

VI Latin American Financial Inclusion Congress

Febraban-Felaban

São Paulo, 19 August 2014

Omnichannel banking and financial inclusion: thoughts and metrics

David Tuesta

Financial Inclusion-Chief Economist

CAMARA MUELA ,NOELIA
Page 2: Omnichannel banking and financial inclusion: thoughts and metrics

Page 2

Contents

1. Our starting point

2. Financial inclusion and the role of omnichannel banking

3. Access channels, use and financial inclusion: some metrics

4. From omnichannel banking to digital banking: future transformations

5. Conclusions

Page 3: Omnichannel banking and financial inclusion: thoughts and metrics

Page 3

Omnichannel banking

• This involves being close to the financial customer at all times and in all places for whatever the customer needs, whenever they need it

• Any kind of intermediation possible, whatever the channel

• Implies multiplying the value of both traditional and new channels. The jump from multi-channel. High leverage of technology

• Different channels: branches, correspondents, ATMs, Internet, mobile phone transactions, telephone banking, Smartphones, diverse mobile devices and future technologies

• A way of fostering financial inclusion?

Page 4: Omnichannel banking and financial inclusion: thoughts and metrics

Page 4

Omnichannel banking and technological development

• The transfer to omnichannel banking has been heavily reliant on technological progress and digital change

• Greater storage capacity, speed, new platforms and new technologies

• Gradual regulatory adaptation

• Improves the financial customer experience

• Note: The technology underpinning omnichannel banking also gives scope for non-banking, digital players to enter banking

• New channels and the option of incorporating the non-banked

Page 5: Omnichannel banking and financial inclusion: thoughts and metrics

Page 5

Financial inclusion, technology and omnichannel banking• An important factor if households and companies are to continue sustained

growth : better and more timely risk and resource management

• Financial exclusion, which is of particular concern in emerging markets, is a result of issues relating to use, access and the barriers to participating in the formal financial system

• Technology means financial services can be offered at a lower cost, with the potential to be everywhere and be better adapted to the customer’s needs

Page 6: Omnichannel banking and financial inclusion: thoughts and metrics

Page 6

Financial inclusion, technology and omnichannel banking

• Lack of access to financial services can lead to the vicious circle of poverty and greater inequality (Banerjee & Newman, 1993; Galor & Zeira, 1993; Aghion & Bolton, 1997; Beck Demirguc-Kunt & Levine, 2007)

• Providing access to financial instruments increases saving (Aportela, 1999; Ashraf et al., 2010), productive investment (Dupas & Robinson, 2009), consumption (Dupas & Robinson, 2009; Ashraf et al., 2010b) and women’s empowerment (Ashraf et al., 2010)

• Access to credit and to insurance has positive effects but the empirical evidence is less robust (Karlan & Morduch, 2010; Banerjee et al., 2010; Roodman , 2012)

Page 7: Omnichannel banking and financial inclusion: thoughts and metrics

Page 7

Contents

1. Our starting point

2. Financial inclusion and the role of omnichannel banking

3. Access channels, use and financial inclusion: some metrics

4. From omnichannel banking to digital banking: future transformations

5. Conclusions

Page 8: Omnichannel banking and financial inclusion: thoughts and metrics

Page 8

Towards financial inclusion and the role of omnichannel banking

Barriers

(by

inco

me, cu

ltural, tru

st, co

st-related

, geo

grap

hical)

Consumer protection

Financial infrastructure -omnichannel banking

Financial Education Use

AccessCompetition

Facilitating instruments

Regulation

Financial Inclusion

Results

Page 9: Omnichannel banking and financial inclusion: thoughts and metrics

Page 9

Omnichannel banking: issues to bear in mind

• Omnichannel banking particularly affects access to the financial system, but that does not necessarily lead to greater use of, or interaction with, this system

• The financial and technological landscape and its applications in omnichannel banking are a necessary but not a sufficient condition for increasing the use of formal financial services: other factors must be considered when designing policies to improve financial inclusion

• Instruments that might support greater financial inclusion have to overcome the barriers excluding participation in the financial system; these tend to be country-specific

Page 10: Omnichannel banking and financial inclusion: thoughts and metrics

Page 10

Contents

1. Our starting point

2. Financial inclusion and the role of omnichannel banking

3. Access channels, use and financial inclusion: some metrics

4. From omnichannel banking to digital banking: future transformations

5. Conclusions

Page 11: Omnichannel banking and financial inclusion: thoughts and metrics

Page 11

Access and use: bank branches

0 10 20 30 40 50 60 70 80 90 1000.00

0.10

0.20

0.30

0.40

0.50

0.60

0.70

0.80

0.90

0.20

0.32

Argentina0.09

AustraliaAustria

0.02

0.21

0.39

Bolivia

0.46

0.27 Brazil 0.29

0.07

0.13

0.49

0.05

ChileColombia

0.02

0.35

CroatiaCzech Republic

0.70

Dominican Rep.

El Salvador

0.23

FinlandFrance

0.16 0.16

0.28

0.64

Honduras

0.330.32

0.17

Ireland

Italy

Japan0.21

Kenya 0.340.30

0.16

0.32

0.59

0.05

0.26 Mexico

0.08

Mongolia

0.38

0.22

0.38

0.75

Nicaragua 0.08

Paraguay Peru0.14

0.39Portugal

Romania0.17

Slovak Republic

0.67

South Africa

Spain

0.23

0.49

0.15

Thailand

0.160.190.17

United States

Uruguay

Venezuela, RB

0.15Zambia

Bank branches

Access: number of bank branches per 100,000 people

Usa

ge:

% o

f ad

ult

po

pu

lati

on

Page 12: Omnichannel banking and financial inclusion: thoughts and metrics

Page 12

Access and use: ATMs

0 50 100 150 200 250 3000.00

0.10

0.20

0.30

0.40

0.50

0.60

0.70

0.80

0.90

1.00

0.190.19

Argentina

0.10

AustraliaAustria

0.13

0.47

0.78

Bolivia

0.250.24

Brazil

Bulgaria

0.010.01

Canada

0.03

Chile

Colombia

0.01

Costa Rica

Croatia0.65

0.47

Dominican Rep.El Salvador

0.90Finland

0.76

0.06

0.130.07

0.41

Honduras

0.59

0.070.10

Ireland

0.41

Japan

0.24Kenya

Korea, Rep.Latvia

0.13

0.63

0.29

0.01

0.52

Mexico0.12

0.36Mozambique

0.03

0.86

0.74

0.050.03ParaguayPeru

0.17

0.45

Portugal

0.33 0.34

Slovak Republic

0.76

South Africa

Spain

0.24

0.76

0.12

0.43

0.52

0.09

0.32

United States

Uruguay

0.30

0.11Zambia

ATMs

Access: number of ATMs por 100,000 people

Usa

ge:

% o

f ad

ult

po

pu

lati

on

Page 13: Omnichannel banking and financial inclusion: thoughts and metrics

Page 13

Access and use: mobile phones

0% 20% 40% 60% 80% 100% 120%0%

10%

20%

30%

40%

50%

60%

70%

80%

Albania

27%

Argentina4%5%

Bolivia

2%

9%

Brazil1%

Burundi

10%

Chad

ChileColombia

Congo, Dem. Rep.Dominican Rep

Gabon

2%4%

1%

7%

Kenya

4%Lesotho

2%

Macedonia, FYR

MadagascarMexicoMoldova8%

3% Nicaragua3%Paraguay

Peru

PhilippinesSouth Africa

SwazilandTanzania

3%5%

27%

12%

Uruguay7%

Zambia

Mobile phones

Access: % mobile penetration

Usa

ge:

% o

f ad

ult

po

pu

lati

on

Page 14: Omnichannel banking and financial inclusion: thoughts and metrics

Page 14

Access and use: correspondents

Page 15: Omnichannel banking and financial inclusion: thoughts and metrics

Page 15

How to measure financial inclusion? What factors affect it? What part do access channels play?

• Despite the importance of financial inclusion, little is known about how to measure it, about policies to promote it (Demirguc-Kunt et al., 2008) and its determinants from a micro-economic point of view (Allen, Demirguc-Kunt, Klapper & Martinez Peria, 2012)

• Existing studies lean heavily on macroeconomic data (Beck, Demirguc-Kunt, & Martinez Peria, 2007; Honohan, 2008; Kendall, Mylenko & Ponce, 2010). This makes it difficult to analyse to what extent specific features determine financial inclusion

• How much weight do the different factors facilitating greater financial inclusion have? How does inclusion interact with other factors? Developing a Financial Inclusion Index

Page 16: Omnichannel banking and financial inclusion: thoughts and metrics

Page 16

Building a financial inclusion index

• Defining a complete set of measurements for financial inclusion with a multi-dimensional approach (access, usage and barriers)

• Harmonised financial inclusion index that can be compared between countries and time periods, allowing differing levels of aggregation

• Useful guideline for policymakers, governments, financial institutions and international bodies interested in tracking financial inclusion or in designing policies

Page 17: Omnichannel banking and financial inclusion: thoughts and metrics

Page 17

Financial Inclusion Index (FII)• We define an inclusive financial system as one which maximises usage and

access, while also minimising involuntary financial exclusion

• The minimisation of perceived barriers is measured by the reduction of the obstacles faced by individuals not participating in the formal financial system

• The level of financial inclusion is determined by three dimensions: usage, access and barriers

• The three dimensions are, in their turn, determined by several indicators

• The FII we have built covers 82 countries and aggregates information from a total of 11 indicators

• Methodology : Two-step PCA

Page 18: Omnichannel banking and financial inclusion: thoughts and metrics

Page 18

Financial Inclusion Index

• First step: estimating the three dimensions: usage, access and barriers

 i : denotes country and (is a vector which contains the dimensions, where the superscripts u, a and b denote each dimension

• Second step: estimating the weights of the dimensions and the overall FI index

Page 19: Omnichannel banking and financial inclusion: thoughts and metrics

Page 19

Financial Inclusion Index

Page 20: Omnichannel banking and financial inclusion: thoughts and metrics

Page 20

Financial Inclusion Index

Page 21: Omnichannel banking and financial inclusion: thoughts and metrics

Page 21

Contents

1. Our starting point

2. Financial inclusion and the role of omnichannel banking

3. Access channels, use and financial inclusion: some metrics

4. From omnichannel banking to digital banking: future transformations

5. Conclusions

Page 22: Omnichannel banking and financial inclusion: thoughts and metrics

Page 22

With the digital era, financial services provision is extending beyond the classic financial institutions. There are several vectors of change :

1. Moore’s Law and cost-reductions in “doing banking”

2. Demographic shifts and digital natives

3. The learning curve of digital players transforming industries as they go

4. The incentives of high financial transaction costs and the development of financial services by non-banking digital players

5. Fixed cost barriers crashing down

6. Asymmetric regulation/supervision

7. The technological legacy of banking

The digital era: beyond omnichannel banking

Page 23: Omnichannel banking and financial inclusion: thoughts and metrics

Page 23

• The consumer experience is now exposed not only to what is offered by the supervised financial institution, but also to new digital alternatives from non-banking players. Financial education is key in this context

• Payment systems, electronic money and facilitators– Telecoms companies– Pure digital: PayPal (USD350mn transactions/day), Dwolla (USD35mn), AliPay

(USD400mn/day), Square (USD14bn/year), Venmo, LevelUp, Simple, among others

• Loans– Lending Club (USD5bn P2P/ 3% NPL), Zopa (GBP500mn/0.5% NPL), Lenddo

(loans of USD400 to USD800 in emerging markets)

The digital era: beyond omnichannel banking

Page 24: Omnichannel banking and financial inclusion: thoughts and metrics

Page 24

Contents

1. Our starting point

2. Financial inclusion and the role of omnichannel banking

3. Access channels, use and financial inclusion: some metrics

4. From omnichannel banking to digital banking: future transformations

5. Conclusions

Page 25: Omnichannel banking and financial inclusion: thoughts and metrics

Page 25

Conclusions

• The transfer of the traditional financial system to omnichannel banking is based on technological progress, which have brought improved customer experiences (higher aggregate value)

• Omnichannel banking, with the development of its customer service channels, is a necessary but not a sufficient condition for driving financial inclusion. Greater access will not inevitably bring with it greater use. There are other important issues

• We are developing a global FII to make a multi-dimensional approach to the measurement of financial inclusion

• Financial inclusion requires effort to improve use and access and reduce the barriers limiting participation in the formal financial system

• Omnichannel banking can be understood as a transition phase from the traditional financial system to the next, truly digital experience, with new players on the global stage

Page 26: Omnichannel banking and financial inclusion: thoughts and metrics

Thank you very much

[email protected]

Page 27: Omnichannel banking and financial inclusion: thoughts and metrics

Page 27

Channels, access and use

Korea, R

ep.

Portugal

Australia

SpainBra

zil

France

Slovenia

Belgium

Estonia

Bulgaria

New Zealand

Kazakhsta

nLa

tvia

Romania

Turkey

Malaysia

Poland

Slovak Republic

Argentina

Mexic

o

Sweden

Venezuela, R

B

Armenia

Bosnia and H

erzegovina

Colombia

Mongolia

Dominican Republic

Peru

Botswana

Swaziland

Vietnam

Philippines

Angola

Nicara

guaIndia

Zambia

Moza

mbique

Tanzania

Uganda

Cameroon

Chad

0

50

100

150

200

250

300

ATMs per 100,000 inhabitants

Page 28: Omnichannel banking and financial inclusion: thoughts and metrics

Page 28

Estonia

Netherla

nds

BelgiumFra

nce

Sweden

Austria

Canada

Australia

Czech

Republic

Croatia

Spain

Malaysia

United Sta

tes

Belarus

Poland

Greece

Bulgaria

Costa Rica

Russian Federa

tion

RomaniaKenya

Mace

donia, FYR

Argentina

Swaziland

Botswana

Albania

Uruguay

Mexic

o

Dominican Republic

Georgia

Tanzania

Bolivia

Indonesia

Paraguay

PeruGhana

Gabon

Nicara

guaNepal

Cameroon

Congo, Dem. R

ep.0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

ATM use as % of adult population

Channels, access and use

Page 29: Omnichannel banking and financial inclusion: thoughts and metrics

Page 29

SpainIta

lyPeru

Brazil

France

Greece

Russian Federa

tion

Croatia

Japan

PolandLa

tvia

Lithuania

Slovak Republic

Mace

donia, FYR

Costa Rica

Albania

Netherla

nds

El Salvador

Armenia

Turkey

Venezuela, R

B

Austria

Colombia

Uruguay

Thailand

Dominican Republic

India

Malaysia

Bolivia

Pakistan

Indonesia

Nicara

guaNepal

Ghana

Zambia

Vietnam

Leso

tho

Burundi

Tanzania

Ukraine

Chad

0

10

20

30

40

50

60

70

80

90

100

Offices per 100,000 inhabitantsChannels, access and use

Page 30: Omnichannel banking and financial inclusion: thoughts and metrics

Page 30

Ireland

New Zealand

Austria

Denmark

Slovenia

Greece

Finland

France

CanadaIta

ly

Bosnia and H

erzegovina

South A

frica

Poland

Netherla

ndsKenya

Korea, R

ep.

Angola

Lithuania

Latv

iaBra

zil

Botswana

Bolivia

Swaziland

Estonia

Colombia

Kazakhsta

n

Albania

Uganda

Russian Federa

tion

IndonesiaGabon

Peru

Leso

tho

Tanzania

Philippines

El Salvador

Uruguay

Moldova

Pakistan

Chad

Congo, Dem. R

ep.0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Office use as % of adult population

Channels, access and use

Page 31: Omnichannel banking and financial inclusion: thoughts and metrics

Page 31

UAE

Finlan

d

Gree

ce

Russ

ia

Italy

Aust

ria

Singa

pore

Germ

any

Israe

l

Irelan

d

Esto

nia

New

Zeala

nd

Rom

ania

Spain

Neth

erlan

ds

Slova

kia

Hung

ary

Cape

Ver

de

Kore

a, Re

p. o

f

USA

Arm

enia

Gam

bia

Slove

nia

Barb

ados Iran

Arge

ntina

Gabo

n

Jord

an

Viet

nam

Braz

il

Tuni

sia

Geor

gia

Mor

occo

Libya

Ukra

ine

Mald

ives

Guat

emala

Thail

and

Polan

d

Cong

o, R

ep. o

f

Para

guay

Azer

baija

n

Kaza

khst

an

Mau

ritius

Cana

da

Guya

na

Koso

vo

Sri L

anka

Peru

Mau

ritan

ia

Sout

h Af

rica

Egyp

t

Cote

d'Iv

oire

Sene

gal

Chin

a

Swaz

iland

Pakis

tan

Nige

ria

Nica

ragu

a

Bang

lades

h

Afga

nist

án

Leba

non

Liber

ia

Guin

ea-B

issau

Tanz

ania

Beni

n

Cam

eroo

n

Sierr

a Leo

ne

Zam

bia

Keny

a

Yem

en

Cost

a Rica

Rwan

da Mali

Chad

Burk

ina F

aso

Mad

agas

car

Butá

n

Moz

ambi

que

Timor

-Les

te

Nepa

l

Com

oros

Solo

mon

Islan

ds

Eritr

ea

0%

50%

100%

150%

200%

250%

Mobile phones, % of adult population

Channels, access and use

Page 32: Omnichannel banking and financial inclusion: thoughts and metrics

Page 32

Kenya

Albania

Angola

Swazi

land

Philippines

Ukraine

Camero

onBoliv

ia

Mongolia

Lesotho

Kazakh

stan

Mexico

Burundi

Turke

yLat

via Peru

Pakist

an

Honduras

Thail

and

Venezu

ela, R

B

Congo, D

em. R

ep.

Ghana

Georgi

a

El Sa

lvador

Madag

ascar

Argentina

Indonesia

0%

10%

20%

30%

40%

50%

60%

70%

80%

Mobile phone use in financial transactions, % of adult population

Channels, access and use

Page 33: Omnichannel banking and financial inclusion: thoughts and metrics

Page 33

Kenya

BangladeshBra

zil

ColombiaChile

Peru

Pakistan

Ecuador

Guatemala

NigeriaChina

Mexic

oIndia

Uganda

Malaysia

Argentina

Moza

mbique

Rwanda

Venezuela, R

B

Panama

Paraguay

Bolivia

Tanzania

Ghana

Malawi

Botswana

France

Germany

New Zealand

Saudi Ara

biaSpain

Sweden

0.000

50.000

100.000

150.000

200.000

250.000

300.000

Correspondents per 100,000 inhabitants

Channels, access and use

Page 34: Omnichannel banking and financial inclusion: thoughts and metrics

Page 34

Denmark

Sweden

United Sta

tes

Belgium

Georgia

Canada

Slovak Republic

Netherla

ndsChile

Kenya

Mace

donia, FYR

Croatia

Portugal

BulgariaIndia

Ukraine

Costa Rica

Kazakhsta

n

Uruguay

South A

frica

Colombia

Greece

Peru

Bosnia and H

erzegovina

Indonesia

Belarus

Paraguay

Ghana

Mongolia

Moza

mbique

Malaysia

Moldova

Albania

Turkey

Swaziland

Venezuela, R

B

Azerb

aijan

El Salvador

Leso

tho

Armenia

Madagasca

r

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Use of correspondents, % of adult population

Channels, access and use

Page 35: Omnichannel banking and financial inclusion: thoughts and metrics

Page 35

FII correlations

Page 36: Omnichannel banking and financial inclusion: thoughts and metrics

Page 36

FII correlations

Page 37: Omnichannel banking and financial inclusion: thoughts and metrics

Page 37

FII correlations