TEEN SECOND LIFE

A World Fit for Children

UNICEF

UNICEF IN VIRTUAL WORLDS

UN CHILDRENS FUND:ONLINE COMMUNICATIONS

• Advocacy, communications and education (not necessarily fundraising or programs) about issues affecting children.

• Grabbing the electronic podium:– Video and multimedia storytelling– Traditional broadcast and Web 2.0 distribution: RSS, podcast,

vodcast, MySpace, YouTube, twitter– Second Life: A World Fit for Children, the Convention on the Rights

of the Child, 1-minute machinima videos

• “You gotta be in it to win it!”– Learning by experimenting and making mistakes– Biggest challenges involve how to create the interface between RL,

SL and everything in between– Developing world vs. Industrialized world (multiple digital divides)

UNICEF

UNICEF IN VIRTUAL WORLDS

A World Fit for Children

UNICEF

UNICEF IN VIRTUAL WORLDS

A World Fit for ChildrenDeclaration 7. “We hereby call upon all members of society to join us in a global movement that will help to build a world fit for children by upholding our commitment to the following principles and objectives:”

1. Put children first. 2. Eradicate poverty: invest in children.3. Leave no child behind.4. Care for every child.5. Educate every child.6. Protect children from harm and exploitation.7. Protect children from war.8. Combat HIV/AIDS.9. Listen to children and ensure their participation.10. Protect the Earth for children.

UNICEF

UNICEF IN VIRTUAL WORLDS

During the week of December 18, 2006 UNICEF co-hosted an event for more than 1,000 children in Teen Second Life to educate participants on the issues addressed by the UN Special Session on Children in “a World Fit for Children”

WFFC in Teen Second Life

UNICEF

UNICEF IN VIRTUAL WORLDS

• 12 Teams, including 60 teens, finished the competition• VoY representative Mariel (Mexico) presented to 50 teens• Henry Jenkins from MIT Media Lab – celebrity speaker• Winning teams included Finnish (1st place) and US teams• Over 1,000 visitors to the event

WFFC event stats

UNICEF

UNICEF IN VIRTUAL WORLDS

Workshops during the two weeks before the eventeducated the participants about a “World Fit for Children”

UNICEF

UNICEF IN VIRTUAL WORLDS

December 2006 – projects under constructionoverview of the UNICEF contest virtual construction area

UNICEF

UNICEF IN VIRTUAL WORLDS

A School Fit For Childrenpostings from the Voices of Youth forum are posted on the blackboard

VIDEO

Voices of Youth in Teen Second Life

UNICEF

UNICEF IN VIRTUAL WORLDS

CRC at 18 in Teen Second Life

• International youth participate in TSL workshops to learn about the “Convention on the Rights of the Child” (CRC).

• Teens develop 1-minute machinima videos about issues to celebrate the 18th anniversary of the CRC.

• During the development of the videos, the teens blog on the GK HolyMeatballs.org site about their projects.

• The videos will be on YouTube and a CRC at 18 Web site with discussion board, advocacy and education materials.

• This Fall UNICEF and Global Kids will produce a film festival event in TSL showcasing these machinima videos, as well as real-world 1-minute CRC videos.

VIDEO

1-minute CRC machinima video

Learn more at:unicef.org/secondlifeHolyMeatballs.org& unicef.org/crc