Services & Solutions Marketing

Assignment 4

Group 7Advait Bhobe

Anant

Deepak Verma

Khalid

Rashin Suri

Sidhharth Bhatnagar

Shaaz Kinikar

Tanmay Nayak

Tarsh Midha

State Bank of India Ad

Ad is not talking about the procedure of procuring the money on demand.

“unFIXED” phrase is creating ambiguity when is being stated with assured return.

Ad is not stating the term and conditions of the offer.

Ad is not stating anything about the case where deposit money is less than Rs. 15 lacs.

ICICI Bank

Name of the bank not mentioned

Only gives information

No benefits of 8 to 8 banking elucidated

Could have tried to relate tag line to the offering

Union Bank of India

The ad is not relating to any feature or service related to the bank or the service offered by it.

The bank is trying to create a brand identity on the husband wife relationship

This is a general brand building exercise

Bank of Baroda

A very powerful ad showing the effectiveness of customize solution.

Briefly stating the various services offered for the Small and Medium Enterprise(SMEs).

Also the ad is using bright colors making it catchy and pleasant to see.

Union Bank of India

The ad is talking about the co-branding initiative of the Nokia on the App platform (Front end) and Union bank (Back end).

The ad is appealing to the target market and showing the effect of the service.