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Andy [email protected]
rg
www.NPowerMichigan.org
Social Networking for Nonprofits
Megan [email protected]
www.MNAonline.org
NPower’s MissionTo inspire and empower
nonprofits to use technology to better serve their communities.
www.slideshare.net/npowermichigan/
Examples of Social Media
• Social Bookmarking
• Blogging
• Feed Reading & Sharing
• Social Networking
• Photosharing
• Video
• Podcasts
CULTURE matters
PLACEmattersless
CONNECTIVITYmatters more
Weblogs
• Writing ordered by most recent items first
• Focus on a defined set of topics• Publish “feeds” (RSS*) so people can
“subscribe” to updates• One or more authors• Basic website content management
system
* RSS 2.0 = Really simple syndication
www.newsgator.com
www.soscs.blogspot.com
www.idealware.org
http://tinyurl.com/62e7ob
www.flickr.com/MNAOnline
www.flickr.com/photos/andywolber
Using Common Craft Videos
http://www.fashionofgoodwill.org/
http://tinyurl.com/24lnfd
“After only six weeks the blog is averaging over 600 readers a week!! We’re retaining more than 25% of our readers and converting better than 3% into online shoppers. Considering … (we’ve) only been up for about 90 days, we’re obviously very pleased so far with the results.”
Brendan Hurley, Senior Vice President of Marketing & Communications,
Goodwill of Greater Washington
www.myspace.com/nonprofitorganizations
www.myspace.com/thehumanesociety
www.diosacommunications.com/myspacebestpractices.htm
apps.facebook.com/causes/about
Microblogging
• A form of blogging comprised of user-created brief updates ~ 140 characters
• The truncated nature of the updates allows for less sifting and faster, more direct transmission of information
• The most popular microblogging service is currently Twitter – http://twitter.com/home
• http://twitter.com/MNAonline
http://twitter.com
www.ning.com
…Suzanne Plopper, for instance, is trying to raise $72,000 to help send 900 girls to school in Burkina Faso over the next three years. . .
As of Tuesday, 754 people had donated $21,309 to Ms. Plopper’s cause, putting it in second place among the organizations working internationally in the Parade version of the contest.
Source: Charities Vie for Prizes in Online Giving Experiment,by Stephanie Strom, January 31, 2008.
www.icthubknowledgebase.org.uk/strategydevelopment
The American Cancer Society has had success in raising real money with virtual walkathons in Second Life. . . .
A few hundred avatars did that walk in 2005, raising $5,000. This year’s walk has raised $82,000 at a cost of $4,200 — and it will not take place until the end of next month.
Source: Foundation With Real Money Ventures Into Virtual World,by Stephanie Strom, July 22, 2007.
http://tinyurl.com/5kuxqd
www.slideshare.net/awolber/
http://linkbun.ch/2wqo
