Ten Ways to Run a Startup like

Genghis KhanPresented by Kevin HaleApril 18, 2007

Big Things with Small TeamsTechnology Mashups

Word of Mouth Marketing

Expose yourselfto harsh conditions.1.

Less HardwareLess FeaturesLess Money

Practice in StressPractice Disagreeing

Do Things People Hate

Be a nomad.2.

Huns, Scythians, Bulgars, Magyars, Mamluks, Tatars,

Manchus, Mongols

Barbarians, Pirates

Nomads Don’t Wander

Nomad Sedentary

MobileTentsOffensiveResourcefulHuntersProtein

SettledBuildingsDefensiveWastefulGatherersCarbs

Who are they afraid of?

Martha Stewart’s Smores

The Value of Hunger

Loot efficiently3.

Profit per X

Strip Away & Mesaure

Say No to Infantry4.

Infantry, Calvary, Archers

Happy fun story time.

Get the people talking.5.

Gmail

Do not fight the enemy by their rules.6.

Appropriate the best people and skills for your war machine.7.

Build bridges.8.

Inspire fierce loyalty.9.

EmployeesCustomers

Customers’ Customers

Remember the lessonof the many headed snake.10.

Joel on Software

Bibliography!

Thanks!http://particletree.com/web2expo/gk.pdf