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The 2012 Top 50 Most Valuable Latam brands total $135.7 billion in value, each are leaders in their country markets, often serve multiple local country markets, and some operate globally. Latam’s largest markets, Brazil and Mexico, produce the greatest number of high-value brands, but smaller economies also are well represented.This Latin America report focuses on the five leading Latam economies—Argentina, Brazil, Chile, Colombia and Mexico.
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36 BrandZ™ Top 50 Most Valuable Latin American Brands 2012
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3,318 58,449 3
3,307 53
3,109 32
3,074 25,513 4
2,842 34
2,815 55,114 4
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2,585 24,574 3
2,511 22
2,414 34,240 1
2,359 54
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Brand# # Brand Brand Value(US$ Mil.)
Brand Value(US$ Mil.)
BrandContribution Index
Brand Contribution Index
Energy
RetailCommunication Provider
CosmeticsFinancial Institution
BankFinancial Institution
EnergyCommunication Provider
Financial InstitutionRetail
EnergyBeer
Communication ProviderBeer
Communication ProviderFinancial Institution
RetailCommunication Provider
*
Financial InstitutionEnergy
BeerAirline
Financial Institution
Brazil MexicoColombiaChileArgentina
Source: BrandAnalytics and Millward Brown Optimor.
LATIN AMERICA
37BrandZ™ Top 50 Most Valuable Latin American Brands 2012
25 1,995 4
Bakery
26 1,980 5
Retail
Mining
Retail
30 2
Food
45 778 2
Food
46 2
Retail
28 1,708 1
44 817 1
Communication Provider
43 851 4
Beer
31 1,494 1
Cement
34 1,352 1
Financial Institution
36 1,244 4
Beer
38 3
Retail
50 2
Communication Provider
35 1,251 4
Financial Institution
37 4
Retail
39 1,143 3
Financial Institution
29 4
Retail
33 5
40 3
41 987 4
Retail
42 948 4
Retail
48 1
Paper
493
Communication Provider
47 5
Beer
*Claro is based in Mexico but has no operations there.
32 1,398 2
Retail
Retail
Brand# # Brand Brand Value(US$ Mil.)
Brand Value(US$ Mil.)
BrandContribution Index
Brand Contribution Index
Retail27 1,834 2
BRANDZTM TOP 50 MOST VALUABLE LATIN AMERICAN BRANDS 2012
