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Trade Ideas, the intelligent market scanner, introduces marketing communication technology that automatically, without human intervention, turns a data table into a readable article for email, blog or newsletter distribution. Like going from a baseball box score to a highlight reel.
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Real-time Market Intelligence
Powerful New Content Generation Technology for Financial Firms
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TECHNOLOGY APPLIED: A BASEBALL EXAMPLE
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BENEFITS OF CONTENT GENERATION TECHNOLOGY
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• Provide information to build connections without overtly selling
• Generate valuable, tailored ideas as content • Stories serve as a rich, vibrant input to your
customer acquisition tools and communications: email, blog, website at a fraction of the previous effort (e.g., FTE) and cost
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BENEFITS OF CONTENT GENERATION TECHNOLOGY (Cont’d)
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• Fast, accurate, consistently thorough. • Stories are grounded in data, highly relevant.• Consistent insight into markets (‘helping’), assists
financial firms achieve relationship goals (‘selling’).
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CURRENT STATE ASSESSMENT:
• Who is currently performing marketing communications?
• How much (i.e., time, money) does it take to produce good content to communicate?
• How frequently do these communications occur? What lag exists from idea to delivery?
• What existing tools are you using to leverage resources and achieve scale?
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TRANSFORM DATA INTO STORIES AND INSIGHT . . . IN SECONDS
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LEVERAGE TECHNOLOGY FOR COST SAVINGS AND RICHER CONTENT
• Automatic, without human intervention, and at significant scale
• From Trade Ideas real-time data to a summary of activity for that strategy (e.g., Morning, Mid-Day, and At-the-Close reports or anytime) in a convenient, readable form (e.g., email, text message, etc.)
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USE CASE: CONTENT GENERATION TECHNOLOGY
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Smartphone customer ‘checks in’ at a branch (E*TRADE, Scottrade, TD Ameritrade)
S/he reviews what offers are available, receives a story of the latest activity/patterns of stocks in their portfolio, maybe even sets up a trade:
relevant, targeted - the basis of a successful connection
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PROCESS• Select relevant strategy that generates the
content for targeted customers from your own design or one of Trade Ideas’ like Social Media activity, Earnings, Options, etc.
• Strip the data of the GUI - XML or CSV version of the data is the input
• Render stories in seconds • Deliver stories via API, RSS/Atom feed, FTP or
use in CMS or any platform desired
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FROM TRADE IDEAS’ REAL-TIME STRATEGIES OR TOP LISTS
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TO A MEANINGFUL FINANCIAL STORY
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A FRACTION OF THE COST FOR 3x+ THE RESULTS -PRICING OPTIONS
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• Month to month, cancelable anytime• 1 year commitment, payable in 2 installments (lower
rate)• No limit to content generation from Trade Ideas data
sets
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“Trade-Ideas Pro is a sophisticated and highly customizable program for active day traders [ed: and investors] WHO NEED MARKET INFORMATION IN
TRULY REAL TIME.”
June 2012, American Association of Individual Investors
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