俞真＠ 漁翁撒網．基督教新媒體運動Calvin Yu @ NetFish Christian New Media Movement2013.05.27

⿎鼓舞Inspiration

Experience about poverty relief扶貧的體會

扶貧的體會Poverty Relief

• 誰是鄰舍？Who are my neighbours?

• 改善基建：機構與⼯工場Infrastructure Enhancement: Organisation and Field

• 科技的意義：設備、 網絡、通訊How technology helps: Equipment, Network, Communications

• 新媒體：扶貧濟困，你我有份New Media: Engagement for poverty relief

Experience about faith信⼼心的體會

信⼼心的體會Faith

• 機緣：網絡與使命研討會Opportunity: Network and Mission Camp

• 上路：憑信⼼心上路，靠恩典前⾏行Start on a journey with faith and grace

Challenges for NetFish.cc漁翁撒網的挑戰

漁翁撒網的挑戰Challenges for NetFish

• 充滿誤解、迷思與抗拒的範疇An area filled with misconceptions and puzzles

• 浪費時間Wasting time

• 科技／技術問題Technology/technical issues

• 年⻘青⼈人玩意For youth only

• 對靈命有負⾯面影響Affect spiritual life adversely

漁翁撒網的挑戰Challenges for NetFish

• 缺乏系統性及建設性討論Lack of systematic and constructive discussion

• 充斥科技與市場推廣⾓角度的討論Technology and Marketing

• 基督徒的福⾳音與牧養⾓角度？Christian’s gospel and pastoral care angle?

• 對教會與福⾳音機構的策略意義？Strategic meaning for Churches and gospel organisations?

漁翁撒網的挑戰Challenges for NetFish

• 鉅⼤大需要與有限資源Huge Needs and Limited Resources

• 時間Time

• 平台Platform

• 認知Awareness

• 傳承Pass on

信⼼心的體會Faith

• 機緣：網絡與使命研討會Opportunity: Network and Mission Camp

• 上路：憑信⼼心上路，靠恩典前⾏行Start on a journey with faith and grace

• 恩典：從證主App到得⼒力閱讀Grace: From CCL App to eReading

On our mark起點

起點On Our Mark

• 機構的新嘗試New attempt for CCL

• ⽋欠缺經驗的團隊Inexperienced team

• 資源限制Resource constraints

• 配套不⾜足Lack of appropriate infrastructure

CCL@iOS, Android & WordPress證主App⾹香港版

證主App⾹香港版CCL App HK

• 證主團隊由全部由編輯組成CCL’s team was formed by editors

• 以WordPress搭配x.AppSolution: WordPress + x.App

• 建設WP後台、開發App前台、系統測試、蘋果審批全部於1個月內完成All development processes completed in 1 month

• 上架⽇日是證主40週年感恩崇拜＞全是恩典！App launched on the date of CCL’s 40th Anni. Service > God’s grace!

證主App⾹香港版CCL App HK

• 跨平台⽀支援：iOS、Android、WebCross-platform: iOS, Android, Web

• 多元內容Multi-faceted content

• 最新資訊能於半⼩小時內到達讀者⼿手中Latest update can reach readers in 30 mins

• 例⼦子：斯托得牧師息勞歸主Example: John Stott’s death

• 團隊累積寶貴經驗Precious experience for the team

CCL App - HK Channels證主App國際版：⾹香港

CCL App - US Channels證主App國際版：美國

CCL App - Singapore Channels證主App國際版：新加坡

CCL App - Taiwan Channels證主App國際版：台灣

證主App國際版CCL App International

• 包括⾹香港、美國、新加坡、台灣證主Covers CCL HK, US, SG, TW

• 複製經驗、擴展規模、加強本地內容Replicate and scale up experience, enhance localized content

• 跨地域培訓及協調的挑戰Challenges of cross-regional training and alignment

• ⾹香港同⼯工可主導專案的策劃及執⾏行CCL HK Staff can take lead in the project

eReading@iPad得⼒力閱讀

eReading@iPad得⼒力閱讀

得⼒力閱讀eReading

• 回應闊度、深度與速度的挑戰Response to challenges of breath, width, and speed

• 內容重組及再⽤用Content repackaging and reuse

• 快速流程及增值配套Fast workflow and value-added package

• 開放平台＋⾮非獨家出版Open platform + Non-exclusive publishing

得⼒力閱讀eReading

• 兩種閱讀模式 Dual Reading Mode

• 原版模式 Original Layout Mode

• 保留原來排版設計Preserve original layout

• 圖⽂文模式 Graphics & Text Mode

• 增值功能：可複製／朗讀⽂文字內容、可按互聯網連結、可轉換成簡體字等Value-added functions: Copy/Read, clickable link, change to Simplified Chinese, etc.

Dual Reading Mode兩種閱讀模式

Lessons Learned學習

學習Lessons Learned

• 異象為本，按部就班Be vision-centric, step by step

• 讀者⾓角度的重要性Importance of readers’ perspectives

• 著重可持續的基礎建設：同⼯工培訓、流程優化、營運模式的整合調節Emphasized on sustainable infrastructure: staff development, process streamlining, integration and adjustment of operation

• 運⽤用現有平台，減低技術⾵風險及成本Use prevailing platform to minimize technical risk and cost

Experience about walking together同⾏行的體會

同⾏行的體會Walking together

• 策略Strategy

• 基建Infrastructure

• 活⽤用Reuse

Strategy策略

策略Strategy

• 專欄⽂文章：記錄思考，傳承異象Articles: Vision - Think, Record & Disseminate

• 專項研究：交流經驗，策勵共進Research: Experience Exchange and Inspiration

• 專題培訓：定點探討，深⼊入剖析Seminar: Focused Discussion and In-depth Analysis

• 專案顧問：驗證理論，培訓團隊Project: Theory Verification and Team Cultivation

netfish.cc漁翁撒網．基督教新媒體運動

netfish.cc/content漁翁撒網@真証傳播

OneSlide.ccOneSlide

NewMediaTalk.cc基督教新媒體研討

CCL App證主App

eReading@iPad得⼒力閱讀

GNCI App真証傳播App

cww.hk信徒箴⾔言電⼦子平台

cww.hk信徒箴⾔言電⼦子平台

facebook.com/cww.hk信徒箴⾔言電⼦子平台

cww.hk/app信徒箴⾔言電⼦子平台

Infrastructure基建

基建Infrastructure

• 異象主導、清晰定位、⻑⾧長線策略Vision-driven, Distinct Positioning, Long Term Strategy

• ⼼心態調整、轉變管理、經歷更新Mindset Adjustment, Change Management, Refreshing Experience

• 機構學習、資料準備、流程優化Organisation Learning, Information Readiness, Workflow Streamlining

• 持續可⾏行、可⼤大可⼩小、務實適切Sustainability, Scalability, Practicability

Reuse活⽤用

活⽤用Reuse

• 活⽤用資料Information Reuse

• 活⽤用資源Resource Reuse

• 群體建⽴立Community Building

• 協同效應Synergy

活⽤用Reuse

• 配套Toolkit

• 共享創意Creative Commons

活⽤用Reuse

• 配套Toolkit

• 共享創意Creative Commons

• 跨平台：Facebook, Twitter, PInterest, Mobile, SlideShare, YouTube, WordPressCross-Platform

netfish.hknetfish.hk

netfish.ccnetfish.cc

facebook.com/netfish.hkfacebook.com/netfish.hk

Facebook GroupHKCRM新媒體交流

slideshare.net/calvinyuslideshare.net/calvinyu

活⽤用Reuse

• 配套Toolkit

• 共享創意Creative Commons

• 跨平台：Facebook, Twitter, PInterest, Mobile, SlideShare, YouTube, WordPressCross-Platform

• 可使⽤用、可搜尋、可⾃自訂、可分享Available, Searchable, Customisable, Shareable

Google Search ResultsGoogle：社交媒體＋福⾳音

Google Search ResultsGoogle：社交媒體＋教會

Google Search ResultsGoogle：基督教＋新媒體

Google Search ResultsGoogle：基督教＋數碼出版

Solidify, Deepen, Extend鞏固、深化、延伸

「漁翁撒網」基督教新媒體運動

calvinyu@netfish.cc善⽤用新平台．堅⽴立信望愛

Grace alone唯獨恩典

凡我所⾏行的，都是為福⾳音的緣故，為要與⼈人同得這福⾳音的好處。～哥林多前書9:23

What do you think?你點睇？