03 Aesthetics

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  • AestheticsStudy of Beauty or Philosophy of Art..

    Unit 2Evolution of Art, Culture and Technology

  • Content Layout: AESTHETICS

    What is Aesthetics? Why study Aesthetics?

    Aesthetics Experience: Visual, Tactile, Kinesthetic, Olfactory, Lyricism, Auditory, Gustatory, 2D Art, Digital Art..

    Concept of Beauty?!

    What do u understand by Aesthetics?

    How philosophers have said itClassical theories of aesthetics.

    Relationship of aesthetics with other cultural values.

  • What is Aesthetics?

    The study of beauty or philosophy of art

    It explains how people perceive and access the meaning, importance and purpose of art.

    Traditional Aesthetics Todays Aesthetics

    Focused on nature of beauty,

    relationship between:

    When is something a work

    of art?

    What role do emotions play

    in appreciating art?

    What is taste?

    When is art beneficial?

    When is art destructive?

    Can ugly art be good art?

    Aesthetic triad


    PerceiverArt Object

    The connection between peoples

    senses, emotions and reason.

  • Why study Aesthetics?

    Aesthetics examines what makes something beautiful, sublime, disgusting, funny, silly, entertaining, pretentious, harmonious, boring or tragic..

    Judgment of Aesthetics clearly rely on our ability to discriminate at a sensory level.

  • Aesthetical Experience..Multi Sensory factors affecting aesthetics..

  • Aesthetical experience is not only about liking or disliking, its about the interaction between the product, consumer and the environment.

  • What is environment?

  • Aesthetics in Movies..

  • Aesthetics in 2D Art..

  • Aesthetics in Digital Art..

  • Aesthetics in Maps!?

  • Aesthetics in Marketing..

  • Aesthetics in Music..

  • Aesthetics in Performing Arts..

  • Aesthetics in Gastronomy..

  • Aesthetics in Information Technology / Appliances.

  • Concepts of Beauty?Aesthetics is the study of beauty or philosophy of art..

  • How philosophers have said itClassical Theories of aesthetics

    Aristotle believed that art can be studied and analyzed in the same way asnatural phenomena. In Poetics he identifies standards of art forms.

    Knowledge of art can be used for good and bad purpose so contemporaryaesthetics includes questions about whether and how art and knowledge ofart can be used to achieve the best possible ends.

  • Art workExpression, attitude & ability.

    Role of Artist is also important: according to Aristotle, the act of

    creating art brings out a sense of catharsis, an emotional purging that

    artist experience as an intuitive signal that a work is complete.

    Artists express themselves or their feelings in art, conveying a message

    in emotional and aesthetic level.

    Audience must be open and capable of responding aesthetically to the


    So, attitude and ability plays a big role in defining how art is perceived.

  • Aesthetic attitude: disinterest (impartial) approach that enables someone to contemplate anobject on its own terms, regardless of the use to which it may be out and the emotions it mayarouse.

    Objectivity refers to judgments based on certain qualities or relations that are believed to bepart of the object itself.

    Subjectivity refers to judgments based on emotions- the amount of pleasure or displeasure theperceiver feels when experiencing an object.

    Morality and art are often connected: aesthetic experience with moral goodness.

    People cant really understand aesthetic experience without moral connection

    Human nature has two sides: sensuous (aesthetic) and rational (moral).

    Art discussions : morality refers to ability to live according to widely accepted codes of virtousbehavior.

    How philosophers have said it

  • How I Perceive It!

    Aesthetics is everywhere; aesthetic experiences differ throughout cultures, values, backgrounds.

    Aesthetic experience richer when subtleties of works are understood.

    Aesthetic attitude helps people become more aware of sensory experiences and this leads to heightened perception of life and opens mind to learning.

  • Questions: Aesthetics..

    Aesthetics, branch of philosophy concerned with the essence and perceptionof beauty and ugliness.

    Aesthetics also deals with the question of whether such qualities areobjectively present in the things they appear to qualify, or whether they existonly in the mind of the individual; hence, whether objects are perceived by aparticular mode, the aesthetic mode, or whether instead the objects have, inthemselves, special qualitiesaesthetic qualities.

    Philosophy also asks if there is a difference between the beautiful and thesublime.

    Criticism and the psychology of art, although independent disciplines, arerelated to aesthetics. The psychology of art is concerned with such elementsof the arts as human responses to color, sound, line, form, and words andwith the ways in which the emotions condition such responses.

  • Classical Theories of Aesthetics..

    The first aesthetic theory of any scope is that of Plato, who believed thatreality consists of archetypes, or forms, beyond human sensation, whichare the models for all things that exist in human experience.

    The objects of such experience are examples, or imitations, of thoseforms. The philosopher tries to reason from the object experienced to thereality it imitates; the artist copies the experienced object, or uses it as amodel for the work. Thus, the artist's work is an imitation of an imitation.

    Plato's thinking had a marked ascetic strain. In his Republic, Plato went sofar as to banish some types of artists from his ideal society because hethought their work encouraged immorality or portrayed base characters,and that certain musical compositions caused laziness or incited people toimmoderate actions.

  • Classical Theories of Aesthetics..

    Aristotle also spoke of art as imitation, but not in the Platonic sense. One could imitate "things as they ought to be," he wrote, and "art partly completes what nature cannot bring to a finish."

    The artist separates the form from the matter of some objects of experience, such as the human body or a tree, and imposes that form on another matter, such as canvas or marble.

    Thus, imitation is not just copying an original model, nor is it devising a symbol for the original; rather, it is a particular representation of an aspect of things, and each work is an imitation of the universal whole.

  • Classical Theories of Aesthetics..

    Aesthetics was inseparable from morality and politics for both Aristotleand Plato. The former wrote about music in his Politics, maintaining thatart affects human character, and hence the social order. Because Aristotleheld that happiness is the aim of life, he believed that the major functionof art is to provide human satisfaction.

    In the Poetics, his great work on the principles of drama, Aristotle arguedthat tragedy so stimulates the emotions of pity and fear, which heconsidered morbid and unhealthful, that by the end of the play thespectator is purged of them.

    This catharsis makes the audience psychologically healthier and thusmore capable of happiness, advocating its doctrine of the three unities:time, place, and action

  • Culture

    Culture refers to the cumulative deposit of knowledge, experience, beliefs, values,attitudes, meanings, hierarchies, religion, notions of time, roles, spatial relations,concepts of the universe, and material objects and possessions acquired by a group ofpeople in the course of generations through individual and group striving.

    Culture is the systems of knowledge shared by a relatively large group of people.

    Culture is communication, communication is culture.

    Culture in its broadest sense is cultivated behavior; that is the totality of a person'slearned, accumulated experience which is socially transmitted, or more briefly, behaviorthrough social learning.

    A culture is a way of life of a group of people--the behaviors, beliefs, values, and symbolsthat they accept, generally without thinking about them, and that are passed along bycommunication and imitation from one generation to the next.

  • Culture

    Culture is symbolic communication. Some of its symbols include a group's skills,knowledge, attitudes, values, and motives. The meanings of the symbols are learned anddeliberately perpetuated in a society through its institutions.

    Culture consists of patterns, explicit and implicit, of and for behavior acquired andtransmitted by symbols, constituting the distinctive achievement of human groups,including their embodiments in artifacts; the essential core of culture consists oftraditional ideas and especially their attached values; culture systems may, on the onehand, be considered as products of action, on the other hand, as conditioning influencesupon further action.

    Culture is the sum of total of the learned behavior of a group of people that are generallyconsidered to be the tradition of that people and are transmitted from generation togeneration.

    Culture is a collective programming of the mind that distinguishes the members of onegroup or category of people from another.

  • Theory of Cultural Determinism

    The position that the ideas, meanings, beliefs and values people learn as members ofsociety determines human nature. People are what they learn. Optimistic version ofcultural determinism place no limits on the abilities of human