Embed Size (px)
Citation preview
10 Ways To Enhance Your College’s Blog Without Writing
Slide 1
10 Ways To Enhance Your College’s Blog Without
Writing
10 Ways To Enhance Your College’s Blog Without Writing
Slide 2
1. Optimize your blog for SEO2. Direct internal links to older posts3. Update and republish all blog posts4. Make your blog mobile-friendly5. Create a content calendar6. Add social media plug-ins7. Add images or videos8. Share your blog posts everywhere9. Create a newsletter10. Install Analytics and learn from its results
Overview
Source: http://www.higher-education-marketing.com/blog/10-ways-enhance-colleges-blog
10 Ways To Enhance Your College’s Blog Without Writing
Slide 3
Do some keyword research.o Wordtracker
o SEMRush
o Google AdWords Keyword
Add links to your blog posts. Keep your readers on your blog! Make sure all links open on
a separate page by adding the code target="_blank" to the link.
1. Optimize your blog for SEO
Source: http://www.higher-education-marketing.com/blog/10-ways-enhance-colleges-blog
10 Ways To Enhance Your College’s Blog Without Writing
Slide 4
Create categories and use tags.
Index tags or categories in sitemap. Optimize the URL,
tags and meta-tags, and follow all the tips for SEO for
higher education.
1. Optimize your blog for SEO
Source: http://www.higher-education-marketing.com/blog/10-ways-enhance-colleges-blog
10 Ways To Enhance Your College’s Blog Without Writing
Slide 5
Edit 10 of your older posts to create internal links.
Use one or several of your keywords as the anchor text.
This process can be used for any keyword your site is
trying to rank for.
2. Direct internal links to older posts
Source: http://www.higher-education-marketing.com/blog/10-ways-enhance-colleges-blog
10 Ways To Enhance Your College’s Blog Without Writing
Slide 6
Look at your most popular blog posts: are they still current?
Simply freshen up the content and republish it.
When republishing, do not create a new draft, but rather,
simply change the date of publication.
Share the new content on social media and other mediums
as you would any other new content.
3. Update and republish all blog posts
Source: http://www.higher-education-marketing.com/blog/10-ways-enhance-colleges-blog
10 Ways To Enhance Your College’s Blog Without Writing
Slide 7
4. Make your blog mobile-friendly
Make sure your CMS can be set in mobile-friendly mode.
Various content management systems offer applications
that enable you to make your content easy to read from
mobile devices.
For those using WordPress, here is an article to
learn how to make your WordPress
blog mobile-friendly in less than 60 seconds.
Source: http://www.higher-education-marketing.com/blog/10-ways-enhance-colleges-blog
10 Ways To Enhance Your College’s Blog Without Writing
Slide 8
5. Create a content calendar
Keep a detailed schedule to blog consistently
Tie your blog topics to your other marketing initiatives.
A content calendar for colleges should include:
o List of content to be created
o A clear process of how content will be shared on
social media,
o A list of curation and syndication sites.
Source: http://www.higher-education-marketing.com/blog/10-ways-enhance-colleges-blog
10 Ways To Enhance Your College’s Blog Without Writing
Slide 9
6. Add social media plug-ins
Make it as easy as possible for readers to share your blog
posts through social media plug-ins.
Source: http://www.higher-education-marketing.com/blog/10-ways-enhance-colleges-blog
10 Ways To Enhance Your College’s Blog Without Writing
Slide 10
7. Add images and/or videos
Remember: your readers will not necessarily find your posts
on your blog.
The title of the posts and the visuals included in the post are
all important.
Give preference to images that add value to your post (related
to the content in question or more likely to be shared).
Embedding a video has great SEO benefits.
For SEO purposes, make sure that these images or videos
are properly tagged as well.
Source: http://www.higher-education-marketing.com/blog/10-ways-enhance-colleges-blog
10 Ways To Enhance Your College’s Blog Without Writing
Slide 11
8. Share your blog posts everywhere
A sharing process will help you harvest the benefits of social media, social bookmarking and content syndication.
Make sure you integrate this process in your content calendar to consistently share your blog posts.
Advertise your blog by adding the URL on all your social media profiles, at the end of all emails, in presentations, etc..
Put in the extra effort to get the word out there that you have a blog.
Source: http://www.higher-education-marketing.com/blog/10-ways-enhance-colleges-blog
10 Ways To Enhance Your College’s Blog Without Writing
Slide 12
9. Create a newsletter
If you have been blogging for a few months, use Google
Analytics to see which posts have been most popular, and
then package them in a newsletter sent to your client base.
A college newsletter is a great way to stay present in your
prospects’ minds while promoting news, programs and events
taking place at your college.
Source: http://www.higher-education-marketing.com/blog/10-ways-enhance-colleges-blog
10 Ways To Enhance Your College’s Blog Without Writing
Slide 13
10. Install Analytics and learn from its results Google Analytics is FREE!
All you need is a Google account. Google Analytics for higher ed reports allow you to see
which pages were most visited, the time visitors spend reading your blog, and various other important information.
It can also enable you to know which keywords people use to find your posts (go to Content Site > Site Search> Search Terms) and choose a time span large enough to allow you to see the keywords that were searched for.
Your GA account can be configured to see searches on your website and your blog as well.
Source: http://www.higher-education-marketing.com/blog/10-ways-enhance-colleges-blog
10 Ways To Enhance Your College’s Blog Without Writing
Slide 14
Questions?1.514.312.3968 [email protected]
FOLLOW US ON FACEBOOK
FOLLOW US ON LINKEDIN
FOLLOW US ON TWITTER
FOLLOW US ON PINTEREST
FOLLOW US ON GOOGLE+
www.higher-education-marketing.com
