NMS Community-based Self-Publishing & eCommerce Powered by Lulu

CAMEXMARCH 2012

The Publishing Industry is Experiencing a Seismic Shift

Source: Bowker Industry Report, New Book Titles & Editions, 2002-2010

The untapped Long Tail

book market

US $112B.

The untapped Long Tail

book market

The untapped Long Tail content market -

content in any form

• Less than 10% of English language books published in the US each year are stocked by bookstores

• Authors generally receive less than 15% of the retail revenue from the sale of their books

• Lulu believes these factors have led to a proliferation of unpublished authors and deter potential authors from ever starting to write.

Creating Opportunity to Monetize Content in Multiple Formats

Lulu has built a Best in Class Platform for Self-Publishing…

Easy tools for publishingmultiple formats

A comprehensive set of services

A global fulfillment network for print-on-demand

A one-stop shop for managing the marketing, distribution, and sales of

books & eBooks

A robust, open platform to build a business

… and NMS has an Established Community of Content Creators

Write somethingup in here.

Launch A Community-based Self-Publishing Business

With Lulu’s Branded Publishing & eCommerce Solution

What’s in it for you?

Remain current in rapidly evolving publishing industry

Grow custom content available through your stores

Engage in a green/sustainable business model

Marketing and professional services support from Lulu

Sell content more profitably

Benefits

Speed

Ease of use(no implementation resources)

No upfront costs

How the partnership will work: Print Books

PUBLISH

CONFIDENTIAL – DO NOT DISTRIBUTE

SELL

SNEAK PEEK

New Branded Publish Application

Lulu’s new Publish Application will include all the benefits of our current wizard but will provide an improved interface and the option

to complete any step in any order!

Branded Author Management Portal

Fully Branded E-Commerce Site

Our fully branded eCommerce Sites will include:

• Branded Landing Page

• More Customizable Options

• Branded Product Pages

• Branded Checkout Pages

FOR A LIVE DEMO VISIT THE NACS OPPORTUNITY HUB

TO SCHEDULE A ONE ON ONE SESSION VISIT BOOTH

#7130