20150713 11.30 The ICCA Association Database: strategic, conceptual and managerial issues

ICCA Association Database: strategic, conceptual and managerial issues

ICCA Research, Sales & Marketing Programme Twitter: #RSMP15

Marco van Itterzon

Director Research

ICCA

ICCA Association Database


• How do different members use the database?

• How can the data be integrated with your existing sales and marketing processes?

• How can you use the database to build trust with other ICCA members and their clients?

• How can you still use the database if you don’t have enough staff resources?

Outline


Your friendly team


Remember the old?


Remember the old?


Welcome the new!


Welcome the new!


Welcome the new!


• Jargon has been removed

• Series, Events and Organisation details merged into one general meeting profile

• Simplified navigation

• Extended search options added

• New search algorithm highlights meetings recurring to the same destination

• New filter and sorting options

What has changed?


• Simplified process to participate in a Business Exchange

• Easier way to find Hosted Buyers from tradeshows

• Big Data Search integration

• Print & Export to PDF options extended and simplified

• Tablet-friendly

What has changed?


What does it look like?


What does it look like?


• 19,500 regular occurring meetings

• 11,750 international associations

• 209,500 individual meetings

as per 1 July 2015

How many?


Handle with care…


Handle with care…


ICCA Members

• Destination Marketing

• Meetings Management

• Meetings Support

• Transport

• Venues


ICCA Members


Competition or Colleagues?


A unique network


A phone call away



Share & Climb


Share & Climb


Hall of Fame


Heavy users

Company Name # Visits

1 MCI (INCON Group) 1728

2 Business Events Sydney 1483

3 Brisbane Convention & Exhibition Centre 1396

4 Malaysia Convention & Exhibition Bureau 1119

5 Marketing Challenges Intl. Inc. 1059

6 GUARANT International 1042

7 Wonderful Copenhagen Convention Bureau 876

8 Glasgow City Marketing Bureau 858

9 Sarawak Convention Bureau 845

10 Barcelona Convention Bureau 787

11 Geneva Convention Bureau 760

12 Vancouver Convention Bureau 714

13 Tourism New Zealand 704

14 Singapore Exhibition & Convention Bureau 700

15 Melbourne Convention Bureau 686

16 Sao Paulo Convention & Visitors Bureau 684

17 The Convention Centre Dublin 634

18 Barcelo Congresos 612

19 Johannesburg Convention Bureau 604

20 Dekon Congress & Tourism 592


Hot Stuff


Integrate with your existing sales & marketing processes


New d’base


New d’base

Anything missing?


New d’base

• Simpler

• Smarter

• Faster

The ICCA Association Database: strategic,

conceptual and managerial issues

Education

20150713 11.30 The ICCA Association Database: strategic, conceptual and managerial issues