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SCHOOL OF ARCHITECTURE, BUILDING & DESIGN FOUNDATION IN NATURAL AND BUILT ENVIRONMENT (FNBE) INTRODUCTION TO BUSINESS ( BUSF0103) FINAL PROJECT: CHARITY DRIVE EVENT 30% GROUP WORK+10%INDIVIDUAL GROUP MEMBERS: 1. EELYN CHEONG SIEW YING (0314618) 2. WONG VOON YIN (0315151) 3. CHIA WEE MIN (0315186) 4. NICHOLAS YAP WEI TYNG (0314058)

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Page 1: 208325017 business-report-charity-drive

SCHOOL OF ARCHITECTURE, BUILDING & DESIGN

FOUNDATION IN NATURAL AND BUILT ENVIRONMENT (FNBE)

INTRODUCTION TO BUSINESS ( BUSF0103)

FINAL PROJECT: CHARITY DRIVE EVENT

30% GROUP WORK+10%INDIVIDUAL

GROUP MEMBERS:

1. EELYN CHEONG SIEW YING (0314618)

2. WONG VOON YIN (0315151)

3. CHIA WEE MIN (0315186)

4. NICHOLAS YAP WEI TYNG (0314058)

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CONTENT

NO CONTENT PAGE

01. CONTENT 1

01. EXECUTIVE SUMMARY 2

02. OBJECTIVES 3 - 4

03. TARGET MARKET 5

04. COMPETITION ANALYSIS 6

05. PRODUCT AND PACKAGING 7 - 9

06. PRICING 10

07. PROMOTION 11 – 12

08. SPONSORS 13 - 14

09. DISTRIBUTION 15

10. GREEN MEASURES 16

11. HUMAN RESOURCE PLANNING 17

12. REFERENCES 18

13. EVALUATION OF RESULTS 19 - 20

14. APPENDIX 21 - 27

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EXECUTIVE SUMMARY

In this project, we were asked to start a business to raise fund for a charity organization.

The charity organization we chose was Society for the Pusat Penjagaan Kanak Kanak

Cacat Taman Megah (PPKKC). The reason we chose this organization is because they

provide an environment for disabled children, for their difficulties to be recognized and

for them to be given equal status in society. Through this charity drive, we manage to

raise a total amount of RM 1291.20 for the charity organization by collecting donations

and selling products. All the profits from the charity drive will donate to Pusat Penjagaan

Kanak Kanak Cacat. During the charity drive events, there were competitors but we

manage to find our method to hit the target. We did some promotion on our product to get

quick sales. We also provide good services for our suppliers and customers. We used

different kind of persuasive techniques to communicate with our suppliers and customers.

Furthermore, we evaluated the duties and qualities required by a job and stated the

outline of the objectives, tasks, and responsibilities of a job. In our team, we assigned the

right job to the right person. Moreover, we also concerned about green measures for this

project.

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OBJECTIVE

We chosen to donate our profits to the Pusat Penjagaan Kanak-Kanak Cacat Taman

Megah (PPKKCTM) , Selangor, Malaysia. This is because PPKKCTM provides services

to physically handicapped and disabled children. About a 100 children are disabled with

various disabilities such as Down syndrome, autism, cerebral palsy, micro cephalous,

hydro cephalous, global delay, epilepsy, stroke, muscular dystrophy, hyper activity,

physical challenges, intellectual disabilities as well as speech, audio and visual

impairments. The objectives of PPKKCTM is to provide an environment for the

betterment of young disabled children, for their difficulties to be recognized and for them

to be given equal status in the society.

In this final project, we need to raise at least RM 2,000 for PPKKCTM. We target to sell

200 pieces of waffles, 120 pieces of brownies, 30 cups of Oreo milk shake, 5 pieces of

chairs, 10 pieces dress and RM 500 from donation.

Our objectives is to raise funds for PKKCTM by selling these products and also to create

awareness to help these "special" children.

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YouTube link for Objectives:

http://www.youtube.com/watch?v=Jj_H16XCveg&feature=youtu.be

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TARGET MARKET

In this charity drive, we mainly target on the students and stuffs in the campus. In

the very early morning, many students and stuffs haven’t had their breakfast before they

came to school. So, we decided to sell hot and freshly made waffles and brownies in the

early morning. Besides that, women nowadays love to buy new fashion dresses. So, we

also decided to buy some new fashion dresses to sell on that day to attract more students

and stuffs. Moreover, there are many new intake students that may came from foreign

country or outstation. They may want to buy a comfortable chair for their study table so

that they are able to study comfortably. So, we then decided to sell some comfortable

study chairs. We also find out that during the afternoon period, it was a hot and sunny

day. So, we decided to sell some cool drink such as soft drinks and oreo milkshake. The

spending powers of these people are good because most of them live in a nice

background family and comfortable lifestyle.

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COMPETITION ANALYSIS

The two main competitors of our business are Mr.Bean and Mori the Breast. Mori

the Breast is selling different kinds of bread that able to eat in the morning. Mr.Bean

selling cold soya bean that was a cold beverage that suits the hot and sunny noon. The

strength of Mori the Breast’s products is many choices and unique while the

vulnerabilities of them are they only have one kind of food selling only. Mr.Bean’s

products is cool and refreshing while their vulnerabilities is their store location located at

the corner, hard visible by students and stuffs. However customers do buy their products

as their products are tasty and cool.

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PRODUCT AND PACKAGING

Product

We sell Taiwan waffles, Kindee Brownies, IOS systems chair, dresses and oreo

milkshake.

Taiwan Waffle:

Ingredient was imported from Taiwan. It was different with ordinary waffle. It was

chewy and crispy when it was hot.

Kindee Brownies:

It was a kind of chocolate cake that full with chocolate taste when dig in

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IOS system study chair:

It was a black and comfortable study chair. It has a back support so that customer’s back

won’t feel pain when sit on the chair for long period.

Dresses:

It was fashion and free size dresses. It was suitable to wear when in university or even in

shopping mall.

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Oreo Milkshake:

It was made by original ingredient. It was refreshing and nice to drink.

Packaging

Kindee Brownies was packaged with colorful plastic bag. It does attract customers as it

was nicely decorated.

youtube link: http://www.youtube.com/watch?v=wmqd8pR8r0Y&feature=youtu.be

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Pricing

Products Cost Price (RM) Pricing Price (RM)

Waffle 1 4

Brownies 0 3

Oreo Milk Shake 1.3 5

Dress 30 39.9

Study Chair 0 100

Price setting is one of the most difficult parts of the project as the price of the

products will decide the numbers of customers to buy the products and the profits gained

from the sales. The price of the products cannot be too high as if the pricing is too high,

there will be no customer to buy the products and if the pricing is too low, we will not

gain profits from the sales. So, for our products we had two sponsored products which are

brownies and study chairs. For the pricing, from the table above, the price for each

product is roughly 2 or 3 times the cost price of the product so that we can earn back our

money and increase the profit and to cover our expenses. We had our pre-selling before

the charity drive and the price for the waffle during the first day of pre-selling is RM 3.00,

then we risen our price to RM 4.00 each as the sales during the first day of pre-selling is

good. After our first day of our charity drive, our products did not meet our target and the

sales is quite low, we decided to lower down our brownies’ price as the brownies had the

least sales among the products from RM 5.00 to RM 3.00 to make the brownies easier to

sell out.

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PROMOTION

Before the charity drive, we had discussed and named our business "Bon Appetite" as we

are selling products that we have to make and homemade. To promote our business, we

also had designed our own logo.

This logo was used in our Facebook page profile picture. We also printed out our logo

into an A4 size paper and pasted it as a signboard at our shop. Besides that we also

promoted our products through Facebook page. Facebook enables us to spread and

promote our shop easily. As we got more than 40 likes for the page within a week. It is

one of our main tools to promote our shop

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We also made posters and promoted our product through Facebook. We pasted our poster

at our sign board of our shop too. So that people can able to see that we actually sells

those products and wanted them to buy from us to help the charity.

Our main marketing message would be "Please help the kids!". This will let the people

know that we are helping the kids from PPKKCTM to raise funds.

YouTube link for Promotions:

http://www.youtube.com/watch?v=wmqd8pR8r0Y&feature=youtu.be

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SPONSORSHIP

For this charity drive, we had approached sponsorships from different individuals and

corporate entities. They are from our member’s parents and relatives and also the

company of baking brownie – Kindee’s Dessert.

First of all, we target our family members especially our parents for the sponsorship

because it is more convenient for us since they stay close to us and they definitely will

support us. In addition, we also asked donation from our relatives especially during

Chinese New Year when they visiting us. Asking donation from relatives during Chinese

New Year was a best time because mostly Chinese people will do charitable deed. In

addition, the best part of asking donation from parents and relatives is we can get cashes.

As for Kindee’s Dessert, they kindly sponsor us their products - five trays of brownies.

We target them because it is a smaller company and it is more easier to request for

sponsor compare to the big company. This is because small company we can just bring

along our sponsorship letters and direct face to face discuss with the owner. As for big

company, we need to wait for their response for few days because the requesting need to

send to the management department. Here is the sponsorship we had.

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Eelyn Cheong Siew Ying

Foundation in Natural & Built Environment

School of Architecture, Building & Design

Taylor’s University

No. 1 Jalan Taylor's

47500 Subang Jaya

Selangor Darul Ehsan.

Mr./Ms./Mdm.

Re: Requesting Product Sponsorship for Charity Drive Event

We, the students from the School of Architecture, Taylor’s University, are currently involved

in a fundraising event for our school project in February 2014. Therefore, we write this letter

with the intention to invite your company to become our sponsor in this event.

2. Our plan is to raise a total of RM2000.00 via sales of your products. All profits earned

during the event will be donated to the PPKKCTM (Pusat Penjagaan Kanak – Kanak Cacat

Taman Megah), a charity provide services to physically handicapped and disabled children

based in No. 2, Jalan SS24/10, Taman Megah, 47301, Petaling Jaya, Selangor, 47301,

Malaysia.

3. For your information, this charity was founded in 1997. The aim of the PPKKCTM is to

provide an environment for disabled children, for their difficulties to be recognized and for

them to be given equal status in society. PPKKCTM plans to move to a new premise in

Taman SEA, which will house all the residents and staff members under one roof as the

existing premise are not able to house the growing needs of the children in numbers.

PPKKCTM plans to build a one-stop centre on the piece of land they acquired and will have

five therapy rooms, education hall, workshops and more. The projects construction would

cost an estimated RM5-6mil.

4. As you can see, PPKKCTM plays an important role in our society. Therefore, we would be

delighted and it would mean a great deal to the shelter if you could assist us in any possible

manner.

5. I look forward to hearing your reply about our request. You may reach me at 017-4123378.

Thank you.

Sincerely yours,

Eelyn Cheong Siew Ying

(Group member.)

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DISTRIBUTION

The products we sell are waffles, brownies, dresses, chairs and oreo milk shake. For the

flour to make waffles and chairs, we get sponsor from our group member, Nicholas Yap

Wei Tyng’s father. As for dresses and oreo milk shake, we used the sponsor’s money to

get the materials. Moreover, we also get the sponsorship of brownies from Kindee’s

Desert. The owner of the Kindee’s Desert, Miss Shikin delivered the brownies to

Taylor’s University Lakeside Campus the day before charity drive. We meet at the

Starbucks and collect the brownies.

The day before the charity drive, we packed the brownies in a small plastic bag and tied

with bendable wires. During the charity drive, around 7 o’clock in the morning, we

prepared the waffle’s flour in our house. The sales production will bring to the sale

location every morning (8 o’clock). It takes us about ten minutes to arrive our sale

location from the house, which the distance is just a stone’s throw away.

We delivered our product to customers using face to face service. The customers

approached our booth and bought our products directly. The waffles were freshly made

with waffles machine. As for dresses, we sell them at our booth and by online.

Throughout the charity drive week, we took turns to get donation from people in the

campus while the others stayed at the booth to sell the products. We get most of the

donation from the people in bus stop. There more people buying our waffles during peak

hours which were breakfast time.

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Green Measure

During charity drive event, our main products are waffle and brownies, and we

used paper bags and plastic bags to deliver our products. We also used disposable gloves

to handle our food to keep the food hygiene. Although using plastic disposable gloves are

not so environmental friendly but to keep the food hygiene, we must use it so that the

customers feel safe while enjoying our product. For the packaging of the waffle, we used

paper bag to put in the waffle and it is a more preferable choice rather than using the

plastic bag as it is healthier as putting hot food in the plastic bag will release chemical

substance that will harm our health. For the brownies, we used transparent plastic bags

for packaging so that the customer can see through the plastic and know the product

inside the plastic bag and plastic bags are printed with flowers motif. For the Oreo milk

shake, we used the plastic cup instead of paper cup so that the customers can look

through inside.

Using plastic bags and plastic cups in fact are not so environmental friendly

compared to paper bags and paper cups because plastics are not biodegradable like paper

but we have to use plastic bags and cups so that the customers can look through and

know what the products we are selling.

Other than that, to reduce the product waste, we only prepare the sufficient

amount of the waffle ingredients so that there will be no waste of food and we tried to sell

all our waffle within the day so that the waffles we prepared are fresh. For the brownies,

as it is already packaged and sealed, so the brownies did not have to sell it out on the

same day as the brownies can be stored for several days. As for the Oreo milk shake, to

prevent the product waste, the producing volume of the Oreo milk shake is very small

which around 5 to 15 cups per day.

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Human Resource Planning

Bon Appetite Organization Chart

Project Manager (Ensure that the shop runs smoothly and order products from suppliers)

Eelyn Cheong Siew Ying

Executives

Sales (Communication and sells

product to customers)

Nicholas Yap Wei Tyng

Advertising (Promotes products through

social media and create posters)

Wong Voon Yin

Accountant (Controls financial issues and

records transactions)

Chia Wee Min

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Referrences

PPKKCTM - Pusat Penjagaan Kanak-Kanak Cacat Taman Megah (Charity). 2014.

PPKKCTM - Pusat Penjagaan Kanak-Kanak Cacat Taman Megah (Charity).

[online] Available at: http://www.ppkkctm.info/ [Accessed: 21 Feb 2014].

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Evaluation of Result

Profit and Loss Statement of Teen Driven for the period ended 24th November 2013

RM RM

Revenue Sales

919 (-)Less: Cost of Goods

Waffles

140 Oreo

26

166

Gross Profit

753

(+)Add: Donation Revenue

873

Sponsor Revenue

700

1573

2326

(-)Less: Expenses Packaging

65.8 Decoration

20

Electricity

152.2 Transportation

100

338

Net profit

1988

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DAY Quantity PRODUCTS Total Amount ( RM ) Total Sales ( RM )

1st day (pre-selling) 9 Waffle - RM 3.00 each 27 Our

2nd day (pre-selling) 28 Waffle - RM 4.00 each 112 112

3rd day (pre-selling) 1 Brownies - RM 5.00 each 5 5

4th day 5 brownies - RM 5.00 each 25 246

49 Waffle - RM 4.00 each 196

5 Oreo - RM 5.00 each 25

5th day 19 Brownies - RM 3.00 each 57 228

15 Oreo - RM 5.00 each 75

24 Waffle - RM 4.00 each 96

6th day 27 Brownies - RM 3.00 each 81 301

30 Waffle - RM 4.00 each 120

1 Study Chair - RM 100.00 each 100

For the first day of our selling, which is pre- selling, we sold out 27 waffles at RM 3.00.

After we sold out these 27 waffles, we found out that selling waffles at RM 3.00 did not

make us many profits so we decided to raise the price of the waffle from RM 3.00 to

RM4.00. For the second day which is also our pre- selling, we sold out 28 waffles and

this prove that the price RM 4.00 for the waffle is affordable and we do sold out all of our

products. Coming to the 4th

day of our selling which is also the official selling day for our

charity drive. As the table above shown, waffles had become our most profitable products

which we sold 49 pieces on that day and for the following days, the waffles were still our

best selling products. After 6 days of selling, the most profitable product is waffles which

help us earned RM 372 around 1/ 3 of our sales. Next come down to the second profitable

product which is brownies, RM 168, and lastly are oreo milk shake and study chair, both

earned RM 100 profits each. Our sales increased and were quite stable when the charity

drive is coming to an end.

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Appendix

Receipt from ambank for issuing

the cheque

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Receipt from house of ingredient

for the packaging

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Receipt from aeon for waffle

ingredient

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Receipt for our injection

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Receipt for our injection

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Receipt from Pusat Penjagaan

Kanak Kanak Cacat Taman Megah .