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25 Things To Do TodayTo Sell More Tomorrow
By Brian Offenberger, CeM, CSMA
March 24, 2015
Southeast Electronic Security Conference
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Today’s Objective Improve the Value of Your Company by
Improving Your Marketing Engine
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LiveWatch to Monitronics
$67 Million Sales Price
RMR = $900K x 47 = $42.3 Mil.
Marketing Engine =
$24.7 Million!!!!
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Meet Brian Offenberger
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Industry Involvement
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Featured By
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# 1 – Why You Over the Other Guy
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Everyone Has Competition
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How Are You Different
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#2 – Convey Trust
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# 3 – Information Resource Center
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# 4 – Tell What You Do
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# 5 – Develop a Keyword Glossary
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Keyword Research Tools
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# 6 – Fix Your Meta Titles
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How to Find Meta Titles
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#7 – Fix Meta Descriptions
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# 8 – Local Directory Listings
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# 9 – Local Inbound Links
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# 10 – Local Social Signals
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# 11 – Avoid Carousels
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#12 – Cause Marketing
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# 13 – Joint Venture Marketing
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# 14 – Call to Action Statements
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# 15 – Get a Name
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# 16 – Use Email
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Get My Newsletter
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# 17 – Test
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# 18 – Data Driven Decisions
Hippo Data-Driven
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Analytics Programs
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# 19 – Keep It Simple
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Keep It Simple
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# 20 – Understand Intent
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# 21 – Message Focus
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# 22 – Use Webinars
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YouTube
Remarketing
Search Engines
# 23 – Advertising
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#24 – Train Your Salespeople
Search Engines
Voice Mail
Text Messaging
Digital Collateral
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# 25 – 1 Click Upsells
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# 26 – Responsive Website
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# 27 – 30 Minutes a Day
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Fundamental Equation
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Your Action Plan
1. Identify your opportunities.
2. Create an action items list.
3. Identify expected results.
4. Prioritize actions.
5. Begin testing.
6. Rinse and repeat.
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Free Mini Marketing Plan
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How to Reach Me
• Toll Free: (877) 837-8803• Fax: (602) 412-3663• Local: (602) 412-3168
• Website: www.RightOn-NoBull.com• Email: [email protected]• Facebook: https://www.facebook.com/RightOnNoBull• Address: 5530 East Beck Lane,
Scottsdale, AZ. 85254
