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“MISTAKES IN PERSONAL BRANDING” 6-PART SERIES www.brandjontan.com BRANDJONTAN PRESENTS

(3) Personal Brand Myth - Part 3: "Personal Brand Presence vs Personal Brand Reputation"

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"Personal Brand Presence vs Personal Brand Reputation." Being "Very Visible", Socializing, With Lots Of Networking Does NOT Mean You Are Already A Favourable "Personal Brand". (a) Are You Clear With Your Brand Identity. (2) Credibility Is More Important Than Mere "Brand Presence".

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Page 1: (3) Personal Brand Myth - Part 3: "Personal Brand Presence vs Personal Brand Reputation"

“MISTAKES IN PERSONAL BRANDING”

6-PART SERIESwww.brandjontan.com

BRANDJONTAN

PRESENTS

Page 2: (3) Personal Brand Myth - Part 3: "Personal Brand Presence vs Personal Brand Reputation"

PART 3: HOW TO PERSONAL BRAND YOURSELF

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Page 3: (3) Personal Brand Myth - Part 3: "Personal Brand Presence vs Personal Brand Reputation"

The third mistake in Personal Branding is that many people have the idea that if you advertise yourself a lot, or if you go to a lot of networks…

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Page 4: (3) Personal Brand Myth - Part 3: "Personal Brand Presence vs Personal Brand Reputation"

…socialize…get yourself well-known by others…with a lot of publicity…

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Page 5: (3) Personal Brand Myth - Part 3: "Personal Brand Presence vs Personal Brand Reputation"

…with a lot of so-called intention to build up your Brand Presence…that’s Personal Branding!

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Page 6: (3) Personal Brand Myth - Part 3: "Personal Brand Presence vs Personal Brand Reputation"

But how wrong can they be.

Personal Branding needs, first of all, for a person to define your Personal Brand Identity…

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Page 7: (3) Personal Brand Myth - Part 3: "Personal Brand Presence vs Personal Brand Reputation"

…because without your Brand Identity clearly in place…then all the publicity…

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Page 8: (3) Personal Brand Myth - Part 3: "Personal Brand Presence vs Personal Brand Reputation"

…all the so-called efforts to build their Brand Presence, will come to a waste!

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Page 9: (3) Personal Brand Myth - Part 3: "Personal Brand Presence vs Personal Brand Reputation"

Why a waste?

Because you’ve been publicizing a WRONG Brand Identity…or, you have been publicizing a MIX of Brand Identities!

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Page 10: (3) Personal Brand Myth - Part 3: "Personal Brand Presence vs Personal Brand Reputation"

“MISTAKES IN PERSONAL BRANDING”

6-PART SERIESwww.brandjontan.com

PRESENTED BY:

BRANDJONTAN