3 Ways to Increase Website Traffic

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    05-Dec-2014

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Case Study: Traffic Generation Lessons

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<ul><li> 1. --Case Study-- 3 Ways to Increase Website Traffic </li> <li> 2. I have a confession to make: up to very recently I was horribly disappointed with the pace at which I have (not) been able to increase the trafc at BrightIdeas.co and in this report, I want to share with you some of the lessons Ive learned so far, plus a startling realization that has made a massive difference in the trafc to BrightIdeas.co. </li> <li> 3. The Pros of Podcasting 1. Easy way to create very high value content 2. Get a free hour of consulting from each of the 80+ successful entrepreneurs interviewed 3. Learned at least one bright idea from every guest Ive ever had 4. Exposure 5. Best networking tool </li> <li> 4. The Pros of Podcasting 1. Easy way to create very high value content 2. Get a free hour of consulting from each of the 80+ successful entrepreneurs interviewed 3. Learned at least one bright idea from every guest Ive ever had 4. Exposure 5. Best networking tool </li> <li> 5. The Pros of Podcasting 1. Easy way to create very high value content 2. Get a free hour of consulting from each of the 80+ successful entrepreneurs interviewed 3. Learned at least one bright idea from every guest Ive ever had 4. Exposure 5. Best networking tool </li> <li> 6. The Pros of Podcasting 1. Easy way to create very high value content 2. Get a free hour of consulting from each of the 80+ successful entrepreneurs interviewed 3. Learned at least one bright idea from every guest Ive ever had 4. Exposure 5. Best networking tool </li> <li> 7. The Pros of Podcasting 1. Easy way to create very high value content 2. Get a free hour of consulting from each of the 80+ successful entrepreneurs interviewed 3. Learned at least one bright idea from every guest Ive ever had 4. Exposure 5. Best networking tool </li> <li> 8. The Pros of Podcasting 1. Easy way to create very high value content 2. Get a free hour of consulting from each of the 80+ successful entrepreneurs interviewed 3. Learned at least one bright idea from every guest Ive ever had 4. Exposure 5. Best networking tool </li> <li> 9. The Limitations of Podcasting 1. If you are only publishing a podcast and not doing much in the way of written text, you are going to have a difcult time attracting a new audience--because episodes take time to listen to and if someone has never seen any of my work, their desire to invest even 10 minutes to see if my show is worthwhile is limited 2. If they happen to nd my show in the iTunes store, they dont need to come to my website to listen to it. </li> <li> 10. The Limitations of Podcasting 1. If you are only publishing a podcast and not doing much in the way of written text, you are going to have a difcult time attracting a new audience--because episodes take time to listen to and if someone has never seen any of my work, their desire to invest even 10 minutes to see if my show is worthwhile is limited 2. If they happen to nd my show in the iTunes store, they dont need to come to my website to listen to it. </li> <li> 11. The Limitations of Podcasting 1. If you are only publishing a podcast and not doing much in the way of written text, you are going to have a difcult time attracting a new audience--because episodes take time to listen to and if someone has never seen any of my work, their desire to invest even 10 minutes to see if my show is worthwhile is limited 2. If they happen to nd my show in the iTunes store, they dont need to come to my website to listen to it. </li> <li> 12. And then.. I met James Clear </li> <li> 13. And then.. I met James Clear 3 Great Ways to Increase Website Traffic : he shared with me his ideas for </li> <li> 14. And then.. I met James Clear 3 Great Ways to Increase Website Traffic : Know your Audience he shared with me his ideas for </li> <li> 15. And then.. I met James Clear 3 Great Ways to Increase Website Traffic : Know your Audience he shared with me his ideas for Write EPIC Content </li> <li> 16. And then.. I met James Clear 3 Great Ways to Increase Website Traffic : Know your Audience he shared with me his ideas for Write EPIC Content Promote the Heck Out Of Your Content </li> <li> 17. Idea #1 Know your Audience </li> <li> 18. Ive actually already written a full post on this topic already but in case you havent read my blog before, Im going to give you the very quick summary: if you havent yet selected a specic audience and dont fully understand exactly what keeps them awake at night, you will probably completely suck at thing #2. Idea #1 Know your Audience </li> <li> 19. Idea #2 Write epic </li> <li> 20. For me, the key word in thing #2 is write. Like I said above, for me, podcasting alone has been a weak strategy for attracting a new audience because they have no reason to come to my site to consume the content. When you write content (like Im doing now), rst time visitors can quickly scan the articles headlines (you are using headlines, arent you?) to see if your content is something that they actually want to spend 5 to 10 minutes to consume. With a podcast, this is impossible to do.unless, of course, you are creating extensive show notes for each episode like they do over at the Social Media Examiner whenever they publish a new podcast episode. Idea #2 Write EPIC Content </li> <li> 21. Idea #3 Promote the Heck Out of Your Content </li> <li> 22. This is where the magic happens. Without promotion, based upon my recent results, I would say that there is almost no point in even creating the content in the rst place. Idea #3 Promote the heck out of your content </li> <li> 23. Where to Promote: Medium.com Quora.com The Hufngton Post Lifehacker Google + business2community.com </li> <li> 24. Heres what to remember: You want to publish your content on high-trafc sites whose visitors and subscribers match your audience. Thats very important. As you research sites, its essential that they allow you to categorize your content with some kind of tag. Doing so makes it that much easier for your target audience to nd your content on these high-trafc sites Some sites like medium.com, quora.com, and Google+ allow you to self-publish your content without the need to gain anyones approval. Other sites, such as the Hufngton Post and Life Hacker, require that you submit your content for approval. Just Google around a bit and youll gure out how to do this. </li> <li> 25. Heres what to remember: You want to publish your content on high-trafc sites whose visitors and subscribers match your audience. Thats very important. As you research sites, its essential that they allow you to categorize your content with some kind of tag. Doing so makes it that much easier for your target audience to nd your content on these high-trafc sites Some sites like medium.com, quora.com, and Google+ allow you to self-publish your content without the need to gain anyones approval. Other sites, such as the Hufngton Post and Life Hacker, require that you submit your content for approval. Just Google around a bit and youll gure out how to do this. </li> <li> 26. Heres what to remember: You want to publish your content on high-trafc sites whose visitors and subscribers match your audience. Thats very important. As you research sites, its essential that they allow you to categorize your content with some kind of tag. Doing so makes it that much easier for your target audience to nd your content on these high-trafc sites Some sites like medium.com, quora.com, and Google+ allow you to self-publish your content without the need to gain anyones approval. Other sites, such as the Hufngton Post and Life Hacker, require that you submit your content for approval. Just Google around a bit and youll gure out how to do this. </li> <li> 27. Heres what to remember: You want to publish your content on high-trafc sites whose visitors and subscribers match your audience. Thats very important. As you research sites, its essential that they allow you to categorize your content with some kind of tag. Doing so makes it that much easier for your target audience to nd your content on these high-trafc sites Some sites like medium.com, quora.com, and Google+ allow you to self-publish your content without the need to gain anyones approval. Other sites, such as the Hufngton Post and Life Hacker, require that you submit your content for approval. Just Google around a bit and youll gure out how to do this. </li> <li> 28. Heres what to remember: You want to publish your content on high-trafc sites whose visitors and subscribers match your audience. Thats very important. As you research sites, its essential that they allow you to categorize your content with some kind of tag. Doing so makes it that much easier for your target audience to nd your content on these high-trafc sites Some sites like medium.com, quora.com, and Google+ allow you to self-publish your content without the need to gain anyones approval. Other sites, such as the Hufngton Post and Life Hacker, require that you submit your content for approval. Just Google around a bit and youll gure out how to do this. </li> <li> 29. Actions Taken </li> <li> 30. Produce more text-based content </li> <li> 31. Ensuring that we interlink all our posts to other posts (increases engagement) </li> <li> 32. Syndicate our content to Business2Community, Medium, Quora, and Google+ </li> <li> 33. In addition to the above, we have just started using Hootsuite to pre-schedule our social shares a week in advance (tweet every hour + 4 shares on FB and LinkedIn/day). While we have been using Hootsuite up to now, we have only been using it on a limited basis due to a lack of making repeatedly sharing our content a top priority. </li> <li> 34. The Results are In! </li> <li> 35. If you want more detailed information on this topic, Click here </li> </ul>