Case Study | Lindt Chocolate Objective Increase awareness that Lindt UK now have an ecommerce store Direct response return on investment Ensure branding is in line with international strategy Strategy 4PsMarketing used a performance led approach to increase awareness of the online store through display advertising, SEO and PPC. The online advertising team used premium networks such as Deliaonline.com and Allrecipies.co.uk to target the more affluent demographics alongside product led display advertising and search networks to drive traffic though search engines and direct clicks. Using remarketing 4Ps Marketing covered all aspects of the buying cycle, targeting users with no awareness of the store, brand aware users and those with purchase intent. Other platforms such as Facebook were utilised to target brand advocates. Results With a product focus through Google, BING, Yahoo and Ebay increases in product led search traffic over Easter increased 2,700%. This was 4,000% higher than the peak during the Christmas period where there was only offline advertising. Revenue increased in a similar manner with a far more stable stream of income. Since 1845 LINDT has been dedicated to producing the world's finest chocolates. They came to 4Ps Marketing in 2011 to reinstate this to its current and new audiences online, and integrating their advertising with offline they wanted to bring their customers to their new convenient shop online.

4 Ps Marketing Case Study Of Lindt Chocolates

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Page 1: 4 Ps Marketing Case Study Of Lindt Chocolates

Case Study | Lindt Chocolate Objective

Increase awareness that Lindt UK now have an

ecommerce store

Direct response return on investment

Ensure branding is in line with international

strategy

Strategy 4PsMarketing used a performance led approach to increase awareness of the online store through display advertising, SEO and PPC. The online advertising team used premium networks such as Deliaonline.com and Allrecipies.co.uk to target the more affluent demographics alongside product led display advertising and search networks to drive traffic though search engines and direct clicks. Using remarketing 4Ps Marketing covered all aspects of the buying cycle, targeting users with no awareness of the store, brand aware users and those with purchase intent. Other platforms such as Facebook were utilised to target brand advocates. Results With a product focus through Google, BING, Yahoo and Ebay increases in product led search traffic over Easter increased 2,700%. This was 4,000% higher than the peak during the Christmas period where there was only offline advertising. Revenue increased in a similar manner with a far more stable stream of income.

Since 1845 LINDT has been dedicated to producing the world's finest chocolates. They came to 4Ps Marketing in 2011 to reinstate this to its current and new audiences online, and integrating their advertising with offline they wanted to bring their customers to their new convenient shop online.