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This presentation will cover various best practices to help your blog work better for you. This deck will cover tips on design, user experience, content marketing, search engine optimization and social media marketing.
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VICTORIA EDWARDSMARKETING MANAGER
4 Steps to Making Your Blog Content Work
Better For You
@TallChickVic
Who am I?
@TallChickVic
Overview
1. Don’t Isolate Your Content
2. Optimize Your Blog
3. Focus Efforts Internally
4. Promote, Promote, Promote
5. Repurpose Content
This is a random picture of my dog, Ozzie
@TallChickVic
1. Don’t Isolate Your Blog Content
@TallChickVic
Don’t Isolate Your Content
@TallChickVic
2. Optimize Your Blog!
Optimize Your Sidebar
Use Call to Actions
Use the Right Plugins
Put Effort into Your Images
Have an Author Page
Do Research on Categories
@TallChickVic
This is a random picture of my dog, Louie
Have a Sidebar!
@TallChickVic
Optimize Sidebar
@TallChickVic
Things to Have in Your Sidebar
@TallChickVic
Social Media Buttons
Categories
About the Authors Page
Calls To Action
Types of Call to Actions
Email Signup
Feedback Boxes
Downloadable Forms/eBooks
Promote Campaigns
@TallChickVic
Use the Right Plugins
Scribe
Yoast
WP Touch
@TallChickVic
Put Effort into Your Images
Take the time to create, find, and optimize your images
@TallChickVic
Why Optimize Your Images?
Americans with Disabilities Act (ADA)
Requires that businesses and nonprofit services providers make accessibility accommodations to
enable the disabled public to access the same services as clients who are not disabled. This
includes electronic media and web sites.
@TallChickVic
Google Imagepocalypse
What do I do now?
http://www.definemg.com/how-googles-image-search-update-killed-image-seo/
How to Optimize Your Images
Focus on keywordsMake image filename keyword friendlyUse alt parameters (2 to 4 words)Make sure your image sizes are not too big!
@TallChickVic
http://bit.ly/test-page-speed
Have an Authors Page
Gives More Human Connection to Your Content/Site
Gives Your Blog Authority Google News Requires It
@TallChickVic
Google AuthorRank
"Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results.”
~Eric Schmidt, Google Executive Chairman
@TallChickVic
REL=AUTHOR TAGS
“HOW TO USE REL=AUTHOR TAGS FOR SEO” by Chris Penn
http://bit.ly/chris-penn-author-seoGets your picture/account under articles you
writeStands out & more credible
@TallChickVic
Do Research on Categories
What keywords am I trying to target?
Will it make sense to my customer?
How much content will be created around
this category?
http://bit.ly/seo-categories
@TallChickVic
SEO is Part of Everyone’s Job, so Train Everyone!
3. Focus Efforts Internally
@TallChickVichttp://www.flickr.com/photos/askmanny/1205403707/
Focus Efforts Internally
Break Down the Walls of the Departments
@TallChickVic
Focus Efforts Internally
Train Your Editorial Team
Train Your IT Department
Train Your Social Media Team
@TallChickVichttp://www.flickr.com/photos/joel_nilsson/5357741691/
4. Promote, Promote, Promote
Tweet blog throughout the day/week/month, change up the tweet’s content
Google+: Use targeted keywords in status
update
Linkedin: Share in Industry Groups or Update
Status
@TallChickVic
Promote in Social - Twitter
Title + Blog image + Link + Hashtag
Promote in Social – Facebook
Text + Link + Upload Image
Promote in Social – Google+
Use keywords in status updatesGoogle sees it as anchor text
@TallChickVic
Promote Internally
Network Internally - Employees are Your Customers Too!
Email Various Departments of Recent Content
Share on Intranet
@TallChickVichttp://www.flickr.com/photos/heft_still_images/1235645948/
5. Repurpose Content
Update Older Content - Change the Date &
Keep the URL the same
@TallChickVic
Extend Reach of Content
Reach out to Reporters
@TallChickVic
Repurpose Content
Newsletters -----> Blog
Blog ------> PPT
Blog Series -----> eBook
Slideshare -------> Video
http://bit.ly/repurpose-content-seo
@TallChickVichttp://www.flickr.com/photos/booleansplit/3354317456/
Thanks!
@TallChickVic
Victoria Edwards@TallChickVic
This is Nemo – Yes, he’s on a diet…
