Specialist form of AdvertisingSpecialist form of Advertising

Novrita Widiyastuti, S.SosNovrita Widiyastuti, S.Sos

B2B AdvertisingB2B Advertising

There is a whole range of products, services and There is a whole range of products, services and supplies that a company needs in order to supplies that a company needs in order to operate as a commercial organisationoperate as a commercial organisation

There are usually a number of people within an There are usually a number of people within an organisation who influence, or have the power to organisation who influence, or have the power to specify, the purchase of such products and specify, the purchase of such products and services.services.

Obviously the advertising needed to convince an Obviously the advertising needed to convince an expert audience, they have to explain the expert audience, they have to explain the benefits and advantages of the product or benefits and advantages of the product or serviceservice

Industrial and Technical AdIndustrial and Technical Ad

Manufacturing and process companies are Manufacturing and process companies are becoming highly sophisticated and so need to becoming highly sophisticated and so need to purchase a wide range of equipment and purchase a wide range of equipment and materialsmaterials

The products include not only raw materials and The products include not only raw materials and machinery but also control and monitoring machinery but also control and monitoring equipment and systems, ranging from simple equipment and systems, ranging from simple instruments to computer assisted design, instruments to computer assisted design, engineering and manufacturing systemsengineering and manufacturing systems

High Technology AdHigh Technology Ad

Specialist sector advertising offers high Specialist sector advertising offers high technology products, sophisticated technology products, sophisticated electronic components, telecommunication electronic components, telecommunication system, to different types of business system, to different types of business sectorsector

Pharmaceuticals/healthcare AdPharmaceuticals/healthcare Ad

The marketing of pharmaceuticals and The marketing of pharmaceuticals and healthcare products operates at three levels: healthcare products operates at three levels: over-the-counter (OTC) products, products that over-the-counter (OTC) products, products that can be bought on the advice of the pharmacist can be bought on the advice of the pharmacist (P) and prescription-only medicines (POMs)(P) and prescription-only medicines (POMs)

OTC products can be advertised to general OTC products can be advertised to general public and now include medicines that would public and now include medicines that would have previously been prescribed by a doctorhave previously been prescribed by a doctor

Financial AdFinancial Ad

Is used to inform the public about the Is used to inform the public about the company’s performance and potentialcompany’s performance and potential