5 Tips For Editing Web Content

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<ul><li><p>5 tips for editing web contentGeorgina Hibberd </p></li><li><p>1. Know your audience and purpose What is the context of this piece? Who is my audience? What is this site trying to say?</p></li><li><p>2. Be ruthlessAim to cut content by at least third Dont be precious Respect the feelings of others but dont let them get in the way of decent web content</p></li><li><p>3. Use the return/enter keyAlways be thinking about how you can chunk the content Too many paragraphs are never enough</p></li><li><p>4. Be pedanticNot all rules can be broken Pay attention to grammar and fix typos Not knowing your their from your there is not a good look</p></li><li><p>5. Give them moreAdd context Dont just talk about it, link to it Remove URLs and use plain words in link labels</p></li><li><p>Example:The research activities of this group arediverse. Some aspects of the teams interestinvestigate the inter-relationships amongstphysical disability, exercise capacity anddegree of handicap in cardiac and neurologicpopulations. Another focus is upon exercisetraining and functional rehabilitation utilisingassistive technologies.</p></li><li><p>The research activities of this group arediverse. They include: the relationships between physical disability, exercise capacity and degree of handicap in cardiac and neurologic populations exercise training and functional rehabilitation using assistive technologies.</p></li><li><p>What I did:Removed extra words Simplified words Broke it up into bullet points</p></li><li><p>What I didnt do:Cut some terms that may haveotherwise been removed, due to thecontent and audience of the text. </p></li></ul>