5 Ways to Increase Holiday Sales - 10/12/16

millenniumspasalon.com | meevo.com


5 WAYS TO INCREASE HOLIDAY SALES

Millennium Systems International


Tanya ReeceYOUR PRESENTER

Learning SpecialistMillennium Systems International

Tanya Reece has a background in salon and spa management. Prior to becoming a member of the Education Department here at Millennium, she was a member of the Business Support team. As a Learning Specialist,

she is responsible for the internal and external education of the company.


GOTOWEBINAR OVERVIEW

• All attendees are muted upon entry to the webinar

• The webinar is in “listen only” mode for attendees

• If you have questions for the presenter(s) or host, please enter them into the

“Questions” box in the panel on the right hand side of your screen

• At the end of this webinar, please take some time to fill out the brief survey

that will be sent to you via e-mail


Topics Covered

• Services• Products• Marketing• Making Sales 24/7• Up-Sell, Cross-Sell, Add-On• The Follow-Through• Helpful Hints


CUSTOMIZE SERVICES & PRICING

• Create Holiday Coupons• Black Friday Special

• Create Holiday Package/Series• Day of Spa La La La, Holiday Signature Package

• Create Holiday Specific Services• Holiday Spice Pedicure, Candy Cane Body Scrub

1



ORGANIZE PRODUCTS & CREATE PACKAGES

• Ensure all discontinued products are marked as such• Determine slow-moving inventory & create multi-

product package• Mark products on sale in advance (Black Friday)• Offer VIP clients special preview parties

2



MARKET, MARKET, MARKET• Gift Certificates (Spend $100, Get $20 Free!)• Memberships (3 Month Memberships Make Great Gifts!)• Create your own basket (And Wrap It!)• Top Spenders Pre-Buy (Exclusive Event)• Client Specific Marketing• Points and Rewards

3





MAKE YOUR BUSINESS AVAILABLE 24/7

• Online Gift Certificate Sales• Online Booking

4


STATISTICS

4• Online Gift Certificate Sales are Growing by 29% Per Year• The Average Amount Loaded on to an Online Gift Certificate is

around 10-15% more than a Plastic One• 45% of Gift Card Recipients Spend 60% MORE than the Value

of their Gift Card• 28% of People Book Services Online Outside of Working Hours



HAVE YOUR SOFTWARE MAKE EXTRA MONEY FOR YOU!

• Up-Sell (60 Minute Massage -> 90 Minute)• Cross-Sell (Add Manicure to Pedicure)• Add-On (Add Conditioning Treatment With Wash)

5


THE FOLLOW-THROUGH

• Coupon usage report (DN010)• Packages purchased report (MR125)• Gift certificates purchased report (MR055)• Liabilities Summary (MR129)• Plan for January Promotions to Get Clients with

Gift Cards/Packages In


HELPFUL TIPS -> START NOW!

• Check Stock (Gift Cards, Holders, Baskets, Etc)• Holiday Advertising (Educate Staff)• Create Holiday Baskets


HELPFUL TIPS -> MOTIVATE STAFF NOW!

• Contests• Sells the most retail/holiday kits• Set Goals – Person with the most sales over goals wins• Distributors may help with incentives – One company

gave up to $1,500 in incentives


CONTACT USFor Information about Millennium or Meevo

[email protected]

For questions about today’s [email protected]

mailto:[email protected]

mailto:[email protected]
