A crowdsourced

networked shared

mobile thing

Merete SanderhoffProject researcher

merete.sanderhoff@smk.dk@MSanderhoff

www.slideshare.net/MereteSanderhoff

3 principles

1. All Public Domain content is freely shareable and reusable under Creative Commons

2. We use an existing digital platform

3. Target users take part in developing and creating the experience

http://www.museums-mobile.org/survey-2011/

http://www.museums-mobile.org/survey-2011/

Paving the wayfor sharing content

http://www.smk.dk/en/explore-the-art/art-stories/stories/vis/artists-wives/

Synergies between

collections

Joining efforts to solve

common challenges

http://www.dkmuseer.dk/tidligerearrangementer/1186.html

http://www.dkmuseer.dk/tidligerearrangementer/1186.html

Setting a national

agenda

http://www.googleartproject.com/collection/statens-museum-for-kunst/

http://www.googleartproject.com/collection/statens-museum-for-kunst/

Taking leadership

http://creativecommons.org/licenses/by/3.0/

http://www.smk.dk/en/explore-the-art/the-royal-collections/free-download-of-art-works/

http://www.flickr.com/photos/51443772@N06/sets/72157629482773770/

http://pinterest.com/statensmuseum/pins/

Getting practical

http://www.oncotype.dk/

• Artworks have individual #

• Comments are <140c

• All users are equal

• Contributors have names and faces

• Comments lead to richer content

Inspire usersto look closer

at the artworks

User experience

• Inviting users to

interact and contribute

• Expecting majority

of passive users

• Designing the UX

to prompt

a deeper look

Testing the concept

Paper prototyping

A simple way of collecting

user feedback

Follow up survey

UX discussion

What we learned

• Concept works

• Good comments are key

• Users want to contribute…

• …but will they take it up?

To sum up

What’s next?

• Design and development of shared platform (beta)

• Beta user testing at contributing museums

• Launch, tests, adjustments

• Secure take-up!

New partners?The park museums

in Copenhagen

• A small crowdsourcing experiment

• Just 3 minutes…

• You are the crowd

How do wesecure

take-up?

Input from the crowd• Define target users and research what their needs are, and tailor the experience to those

(@NancyProctor)

• Talk to the educators at the participating museums to learn what kind of tools the museum visitors actually need during a visit

• Invite users to be ambassadors for the project – ask them to formulate to their friends what this mobile experience gives

• Print or project the comments that most users found valuable next to the artworks in galleries

• What is it that rewards people most in tweeting and how can you support that? (@sannahirvonen)

• Be inspired by FourSquare to develop a gamification layer with rewards to active users

• Collaborate with schools and get the kids engaged – they will spread it to their families and friends

• Consider if take-up in quantitative measures is really the central issue – maybe dedicated users will leave if the concept is broadened to much to meet larger audiences (@5easypieces)

• Learn from the Atlanta app ARTCLIX that has a similar interaction design http://itunes.apple.com/us/app/artclix/id455839525?mt=8 (Albert Sierra)

Thank you all for super valuable input!

Wanna join?

Merete SanderhoffProject researcher

merete.sanderhoff@smk.dk@MSanderhoff

www.slideshare.net/MereteSanderhoff