A2 evaluation tasks

Coursework: G324Objective: Apply knowledge and understanding to show how meanings are created when analysing media products and evaluating your own practical work.

The unit is marked out of a total of 100 marks:

• 20 marks for the planning and research and its presentation;

• 60 marks for the construction;

• 20 marks for the evaluation.

Coursework: G324

In the evaluation the following questions must be answered:

• In what ways does your media product use, develop or challenge forms and conventions of real media products?

• How effective is the combination of your main product and ancillary texts?

• What have you learned from your audience feedback? • How did you use media technologies in the

construction and research, planning and evaluation stages?

Objective: Apply knowledge and understanding to show how meanings are created when analysing media products and evaluating your own practical work.

So we will start by:1 hr exam conditions to respond to each question

QUESTION 3

What have you learned from your audience feedback?

QUESTION 3: What have you learned from your audience feedback?

• Testing your understanding of audience.

• Really important to actually have audience feedback.

• Show your footage to someone else in the class.

• Prepare some questions to gain some responses to your work.

• Create a short video (in a journalist style) answering who your audience is for your film opening and how you attracted/addressed them? summarizing at the end what your group have learnt from your audience –include their responses.

• You should also collect feedback from twitter/facebookand gain some print screens of some responses. Summarise your findings.

Objective: Achieve a level 4 for evaluationLEVEL 1:

minimal responseLEVEL 2:

basic responseLEVEL 4:

Excellent responseLEVEL 3:

Proficient response

A level 4 response will discuss each prompt in detail using examples to visually demonstrate the point: An example of a level 4 answer can be found: http://jadedelaneyjcamediastudiesa2.blogspot.co.uk/2013_04_01_archive.html

http://jadedelaneyjcamediastudiesa2.blogspot.co.uk/2013_04_01_archive.html

Initial screening: What did people tell you to do? What did people expect from the video because of your chosen genre? What did you then incorporate? What did you ignore? Why did you choose to listen to some people over others?

Final screening: Teacher comments/peer comments. Others that you have shown.Friends/family comments while you were in production. – What have people told you? What have people liked? What have people suggested to make it better? Are there times when you have disagreed with your audience?

Further Prompts:If you were to start again – how would you work differently? Would you choose a different genre entirely? If so, why?/why not?What did you consider to be audience expectations at the beginning – think back to the vokis you made – who are your intended audience?

You also need to write the same for:Digipak – look back at questions aboveAdvert – look back at questions above


Process – QUESTION 3• Write response to question. (1hr)• Either write a post WITH IMAGE inserts – print screens from

video which shows your first response to question OR video yourself saying your response and layer with footage from your video. Don’t forget you can include your feedback sheets from initial and final screenings.

• Produce a survey monkey questionnaire – 5 to questions to ask your audience about their reactions to your work (including ancillary tasks) Need a mixture of qualitative and quantitative questions. Include this on your blog.

• Select (at least 3 people) to then answer the questions on camera – remember you will need to edit this together.

• Finish by EITHER recording yourself summarising your findings with cuts to your footage + ancillary tasks again OR a written post that works in the same way.

• Doing the whole thing as a video should be at least 1 min 30sec per person.


QUESTION 1

In what ways does your media product use, develop or challenge forms and conventions of

real media products?

QUESTION 1: IS REALLY ASKING…..

In what ways does your music video:

a) use,

b) develop,

c) challenge

forms and conventions of real music videos?

In what ways does your digipak

a) use,

b) develop,

c) challenge

forms and conventions of real digipaks?

In what ways does your advert

a) use,

b) develop,

c) challenge

forms and conventions of real adverts?

PROMPTS:• Mise en Scene (lighting,

props, costume, setting, colour, actors, make up)

• Editing (pace, special FX, juxtaposition of shots)

• Narrative shots• Performance shots

• Camera angles, shots, movements

QUESTION 1:

In what ways does your music videos use, develop or challenge forms and

conventions of real music videos?

In what ways do your ancillary tasks use, develop or challenge forms and

conventions of real digipaks, adverts?

• Testing your understanding of genre.

How did you adopt conventions? (relate back to music videos that you researched/ were inspired by)

How did you challenge them? (Did you deliberately go against certain conventions?)





Proficient response

A level 4 response will discuss each prompt in detail using examples to visually demonstrate the point: An example of a level 4 answer can be found: http://asfoundationportfoliojadedelaney.blogspot.co.uk/search?updated-max=2013-04-07T21:07:00%2B01:00&max-results=7

http://asfoundationportfoliojadedelaney.blogspot.co.uk/search?updated-max=2013-04-07T21:07:00+01:00&max-results=7

Now you have your written response.Select 9 print screens from your music video to represent each point.Select 9 print screens from music videos that support your point.Create a contact sheet and number them.REPEAT FOR ANCILLARY TASKS

Create a prezi that includes both contact sheets and then looks at each point in turn.Create a prezi (presentation) to give to the class which visually demonstrates the ways in which you used conventions and ways in which you deliberately challenged conventions of your chosen genre.

Objective: Achieve a level 4 for evaluationOutcome: A presentation using prezi demonstrating the connections between their final film opening and ‘real’ film openings in the same genre

Demonstrating your knowledge of genre

In my music video.......I have used performance shots that were inspired by.....I adopted the conventional use of....I wanted to create the same effect...........During my research I established.............. So.............

I deliberately challenged the use of ...........I decided to create a different effect........I understood the conventions to be.......... but I...............

QUESTION 2

How effective is the combination of your main product and ancillary texts?

Prompts

What have you kept the same across all 3 pieces? –artist/band, costume, set, colours, fonts, stylistic approaches?

In what ways do you think the 3 pieces promote the same ideas/ideologies? – representation

What have you kept consistent?In what ways do the ancillary tasks differ? (due to

the nature of promoting the album) How far do the ancillary tasks still connect back to

the artist/band representation?

QUESTION 2: How effective is the combination of your main product and ancillary texts?

• Testing your understanding of genre, branding, representation.

CREATE AN AUDIO COMMENTARY.Collect footage of your ancillary tasks and add together with clips from your music video. Write a script in response to the question and add to the footage to create a voiceover





Proficient response

PROMPTS:What elements remain consistent across all the products?• Colours,• Styling,• Representation of women/men/age etcWhat elements remain consistent across the ancillary tasks?• Colours, Styling, Representation of women/men/age, text, font, mode of address etc



How effective is the combination of your main product and ancillary texts?

http://sgpollock.blogspot.co.uk/

Objective: Achieve a level 4 for evaluationOutcome: A video commentary demonstrating the consistency

Creating a promotional package

CHALLENGE TODAY:

Imagine you have to deliver an ‘Apprentice Style’ pitch. Write a pitch explaining the decisions that you made about the look of the three elements to your project: music video + advert + digipak.

FOR A GOOD EXAMPLE FOR A BLOG SEE LINK BELOW:

http://sgpollock.blogspot.co.uk/

QUESTION 4

How did you use media technologies in the construction and research, planning and

evaluation stages?

Question 4: How did you use media technologies in the construction and research, planning and evaluation stages?


Minimal responseLEVEL 2:

Basic responseLEVEL 4:


Proficient response


When you completed your AS evaluation you had to consider how you used technologies during the production. This time you need to consider:A) Technology used to make video – production, editingB) Ancillary Tasks – production, editingC) Consider also how you took more creative approaches to

update your blog during the research, planning AND evaluation stages.

Now it would be very silly if you were not creative in how you respond to this question bearing in mind it is essentially asking you about what you have learnt. So now is the time to show off!

SO UP TO YOU! BE CREATIVE AND VISUAL!Ideas: a magazine article, use glogster, a short video - could

do this in your groups?,


Education

A2 evaluation tasks