QUESTION 2:HOW EFFECTIVE IS THE

COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS?

A2 MEDIA.SYNTYCHE SONZI.

Me and my pair Corine aimed to make all 3 media texts produced correspond with each other as promotional tools of a piece of music in the AFROBEATS genre.

LOCATIONS So that we can effectively correlate all 3, we used the same location in the music video and the CD and Advert package. This was the TV studio and the black backdrop. Through this we succeeded in creating direct visual codes to the target audience making them realise the similarity of locations used creating a link between the music video and the digipack. Which therefore acts as promotional tools for each media texts.

HOUSE STYLE/COLOUR SCHEME With these 3 media artefacts we aimed to make them all colourful, bright and eye catching to the target audience this was highlighted in both of the initial idea pitches in Task 4 and Task 8. And based on the feedback received me and my pair were able to do this effectively. The different bright colours used relates to the Afrobeat genre and the diversity of the African traditions. Additionally by keeping the same house style/colour scheme I was able to create more realistic media products and increasing the quality of my work.

CLOTHING Although we developed the common convention of costume and modernised the costume pf the actors and dancers to be able to create a clear representation of the target audience age range and create authorage. We included some traditional African materials /clothing. We wanted the African print materials to be present in al 3 media products so for the music video we got the dancers to wear it and for the CD and Advert the female actor wore a African printed top. This was so that we don’t steer away from the common basics associated in this genre.

MY MEDIA PRODUCTS AND THE REAL MEDIA PRODUCTS My 3 media texts link with the real media products already available in the market, as my media products have a consistent flow of connection between all 3 which effectively combines the products.

For example Yemi Alade Kings of Queens album featuring the song Johnny which were both my case studies. This case study worked well together as a whole made media package as it all portrayed the same themes and representations to their target audience thereby being successful promotional tools for each other.

As a whole, I believe that the 3 media products that I had created correlate very well together to not only act as promotional tools for each other but to also effectively represent the Afrobeat genre in general through the colours, house style and clothing. This was also immediately recognised by the audience through the feedback that was received. The case studies played a big role in helping me and my pair understand the common forms and conventions of the afrobeat genre that we may have wanted to use, develop or challenge in the media artefacts.

Additionally the case studies gave me visual implications to what is already on the market and what I would need to do so that I can make my work reach that particular standard of quality.