How effective is the combination of your main product and ancillary texts?

Evaluation question 2

Music Video and Digipak

Eyes

I used the eyes as a theme for the music video, digipak and advert. I did this because I wanted to make the my music video, digipak and advert dramatic and intense, this then made it more immersive and interesting for the viewer. I also wanted my Digipak to be very simple and clean and using an eye was very minimalistic which was perfect for my intentions.

The customers can see a clear connection between the song and album cover “Digi Pack” which will help to audience to become familiar with the song quicker.

Colour SchemesThe colour scheme was very important to the combination of my main product and ancillary texts. I used a collection of browns, yellows and dark greens to create something that combined all my products together.

FontsI found that in marketing in general fonts can be very powerful in the impact it has on the overall success of a product. After using “Da Font” and downloading the perfect font for my music video, advert and Digi pack. The font is dramatic and interesting.