W E L C O M E TO #MOGX

@mbenfield1

@mirandafen @kwoody40

faciteam

I N T R O D U C T I O N

G A M E

G E T T O K N O Wsit with a partner who you don’t know

What is your most embarrassing moment?

What is your experience in AIESEC thus far?

If you could be best friends with any famous person, who would you choose?

Agenda

THE BASICS

As you know...

AIESEC has three programs: Global Leader, Global Citizen, and Global Talent.

Chart: Number of members AIESEC compared to our 2014-2015 exchange numbers nationally.

1000 members

236 Global Talent exchanges

404 Global Citizen exchanges

Marketing and OGX are responsible for making these programs happen.

Our ProgramsHow do we do exchange?

Our exchanges are about leadership development because we believe that leadership is the fundamental solution to the world’s issues.

Global CitizenService learning abroad. 6-12 weeks.

Fact SheetGlobal Citizen

Price: $500

Sub-products: 4

Duration: 6-12 weeks

Type of Experience: service-learning, volunteer work.

Sub-products of Global Citizen

Global TalentWork opportunities abroad. 3 - 18 months.

Fact SheetGlobal Talent

Price: $600 or $700

Sub-products: 3

Duration: 3 - 18 months

Type of Experience: unpaid internship or paid work opportunity.

Sub-products of Global Talent

Global Talent

+

( falls under Business )

The Exchange Process

How the process works

Application

Apply People apply to

our programs on a system called Fluid Review. AIESEC then schedules their interviews and accepts or rejects them.

Raise

Pay Initial Deposit Our Exchange

Participants (EPs) pay their initial deposit of $150.

We then put them on our internal system - EXPA

Match

Pay Match Fee Once our EPs find

their perfect opportunity, they pay the remainder of their program fee.

Realize

Go abroad! Once matched, our

EPs prepare for their adventures abroad!

How the process works

Application

Apply People apply to

our programs on a system called Fluid Review. AIESEC then schedules their interviews and accepts or rejects them.

How the process works

Application

Apply People apply to

our programs on a system called Fluid Review. AIESEC then schedules their interviews and accepts or rejects them.

How the process works

Application

Apply People apply to

our programs on a system called Fluid Review. AIESEC then schedules their interviews and accepts or rejects them. And sends a follow up email.

How the process works

Application

Apply People apply to our

programs on a system called Fluid Review. AIESEC then schedules their interviews and accepts or rejects them. And sends a follow up email. Then the marketing or OGX team will conduct an interview.

How the process works

Application

Apply People apply to our

programs on a system called Fluid Review. AIESEC then schedules their interviews and accepts or rejects them.

Raise

Pay Initial Deposit Our Exchange

Participants (EPs) pay their initial non-refundable deposit of $150.

Match

Pay Match Fee Once our EPs find

their perfect opportunity, they pay the remainder of their program fee.

Realize

Go abroad! Once matched, our

EPs prepare for their adventures abroad!

OGXMKT

How the process works

Raise

Pay Initial Deposit Our Exchange

Participants (EPs) sign their contracts and pay their initial deposit of $150.

How the process works

Application

Apply People apply to

our programs on a system called Fluid Review. AIESEC then schedules their interviews and accepts or rejects them.

Raise

Pay Initial Deposit Our Exchange

Participants (EPs) pay their initial non-refundable deposit of $150.

Match

Pay Match Fee Once our EPs find

their perfect opportunity, they pay the remainder of their program fee.

Realize

Go abroad! Once matched, our

EPs prepare for their adventures abroad!

How the process works

Match

Pay Match Fee Once our EPs find

their perfect opportunity, they pay the remainder of their program fee.

$350, $450, $550

How the process works

Application

Apply People apply to

our programs on a system called Fluid Review. AIESEC then schedules their interviews and accepts or rejects them.

Raise

Pay Initial Deposit Our Exchange

Participants (EPs) pay their initial deposit of $150.

We then put them on our internal system - EXPA

Match

Pay Match Fee Once our EPs find

their perfect opportunity, they pay the remainder of their program fee.

Realize

Go abroad! Once matched, our

EPs prepare for their adventures abroad!

How the process works

Realize

Go abroad! Once matched, our

EPs prepare for their adventures abroad!

How do we know if MOGX is successful?

Application Numbers

Growth in App #s • More people

abroad, more sales.

More promoters • Sending more

people abroad makes more people love AIESEC!

Team Satisfaction

Retention of Members • Do our members

and teammates stay in AIESEC?

Leadership Roles • Do our members

take on leadership roles?

Growth in OGX

Realizations • We could bring in

100,000 apps but if only 5 go abroad, we’re doing something wrong.

CURRENT STATE ANALYSIS

sit with your LC

How do you promote OGX products to your students currently?

How do you engage with your university and resources to get apps?

What does your current exchange process look like?

Once you get applicants, what do you do with them?

CURRENT STATE ANALYSIS

bit.ly/__________

WHAT DOES #MOGX

LOOK LIKE IN YOUR LC

RIGHT NOW?

WHAT RESOURCES DO WE HAVE?

bit.ly/USNationalProjects

WHICH PROJECT MAKES THE MOST SENSE FOR OUR

REALITY?

BREAK

@mbenfield1

@mirandafen @kwoody40

faciteam

Agenda

SHARING

SORAState of the Regional Association

SORA LC Name LC Name

2015 Total Apps GCQ3 Total Apps GC

2015 Total Apps GTQ3 Total Apps GT

2015 Total GC RE

Q3 Total GC RE

2015 Total GT RE

Q3 Total GT RE

QUICK WINS FOR FALL

PARETO

EXAMS

80% of your results come from 20% of your efforts.

If you focused 20% of your efforts on one part of the customer flow, what would contribute the

most to your total goal achievement?

QUICK WINS THAT WORK

REDUCE TIME BETWEEN APPLICATION AND IN PROGRESS.

CHECK FLUID REVIEW REGULARLY AND

SCHEDULE INTERVIEWS WITHIN 48 HOURS OF

RECEIVING APPLICATIONS

STRUCTURE INTERVIEWS AS CONSULTATIONS RATHER THAN INTERVIEWS

USE INTERVIEWS TO ALIGN EXPECTATIONS

AND FIGURE OUT WHAT YOUR EPs ARE LOOKING

FOR RATHER THAN ASKING RANDOM

QUESTIONS.

UTILIZE MASS EMAIL MARKETING TO GET APPLICANTS

FIGURE OUT HOW YOU CAN ADVERTISE ON YOUR CAMPUS’ AND

DEPARTMENTS LISTSERVS AND EMAIL

CAMPAIGNS.

FOCUS ON ONE PROJECT OR SUBPRODUCT

CHOOSE ONE SUBPRODUCT OR

NATIONAL PROJECT AND SELL IT MASSIVELY.

QUICK TIPS FOR #MOGX

Always communicate what you’re doing.

Set #MOGX meetings weekly or biweekly.

Redefine responsibilities between MKT & OGX

Launch & Learn

#DoItNow

bit.ly/_________

The power of choice.

WIG

80% of your results come from 20% of your efforts.

Watch out for the whirlwind.

PLAN YOUR WINTER

The framework

The framework

The framework

SHARE

OWN ITCREATE

MOGX TEAM NAME MOGX TEAM STANCE MOGX TEAM PICTURE

MOGX COMMITMENT VIDEO