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A keynote address for the Virginia Association of Journalism Teachers and Advisers, spring 2014.
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All I really need
to know I learnedin journalism
Make every word count. Keep it simple.
Provide context. Lead with the good
stuff. Write killer headlines. People
make things interesting. Headlines
“sell.” Graphics expand the story.
Consider the reader. Teamwork
counts. � Presentation matters.
Readers notice in con sis tencies. A
pica is a perfectly legitimate unit
of measurement. If you bend a pica
pole back too far it will recoil and
hit you in the face. The soundbite
is powerful. When you’re getting
ready to give a long-winded
explanation or commentary, stop
and think that all of that can
be mentally edited down to 10
seconds or less. � Being clear and
concise helps others understand
me. Working as a team makes the job easier....AND more
fun. Knowing the audience helps to tell a story that will mean something to them.
Being transparent ensures people will believe me. Following the law keeps me out
of trouble. Applying ethics means I think about what I SHOULD do. Never use
the word really. Really. � Accuracy matters. Everyone works better with snacks
at hand. There is always another side to any story. Learn how to write a sentence.
Stand up in the face of “power.” Think critically. Always tell the truth. Check,
recheck (and check it again) to make sure it is correct. Place the most important
things at the front (of your life). Never ass-u-me. � If you’re being shot at, cars
really do go just as fast in reverse, despite everything your mother, father, brother
or mechanic told you. Truth is more important than anything. Consider the
source. Never ask a question that can be answered with a simple “yes” or “no.”
Late is a nasty word. What happens in the newsroom stays in the newsroom.
� Never unplug the refrigerator overnight. Everyone makes mistakes. Our
mistakes affect other people. There is always room for improvement. Symmetry
is over-rated; give me the rule of thirds any day. A fussy picture doesn’t get clearer
simply by publishing it. Never let someone tell you what you can or cannot say.
Everything goes better with a little bit of pizza!
ContributorsJOHN McBRIDE, Ford Dodge (Iowa) Senior High, [email protected] � SUSAN HOUSEMAN, Conestoga High School (Berwyn, Penn.), [email protected] � CANDACE
PERKINS BOWEN, Kent (Ohio) State University, [email protected] � KATIE WRIGHT, Crete (Nebr.) High School, [email protected] � BETH SHULL, Arkansas Scholastic Press
Association, [email protected] � MARY STAPP, Wilson High School (Washington, D.C.), [email protected] � SCOTT CLAY, [email protected] � SUSANNAH NESMITH,
[email protected] � CONI GREBEL, Lee County High School (Leesburg, Ga.), [email protected]. ©2010 JOURNALISM EDUCATION ASSOCIATION. Design by Bradley
Wilson.
From Communication: Journalism Education Today
of the Journalism Education Association
All I really need
to know I learnedin journalism
Make every word count. Keep it simple.
Provide context. Lead with the good
stuff. Write killer headlines. People
make things interesting. Headlines
“sell.” Graphics expand the story.
Consider the reader. Teamwork
counts. � Presentation matters.
Readers notice in con sis tencies. A
pica is a perfectly legitimate unit
of measurement. If you bend a pica
pole back too far it will recoil and
hit you in the face. The soundbite
is powerful. When you’re getting
ready to give a long-winded
explanation or commentary, stop
and think that all of that can
be mentally edited down to 10
seconds or less. � Being clear and
concise helps others understand
me. Working as a team makes the job easier....AND more
fun. Knowing the audience helps to tell a story that will mean something to them.
Being transparent ensures people will believe me. Following the law keeps me out
of trouble. Applying ethics means I think about what I SHOULD do. Never use
the word really. Really. � Accuracy matters. Everyone works better with snacks
at hand. There is always another side to any story. Learn how to write a sentence.
Stand up in the face of “power.” Think critically. Always tell the truth. Check,
recheck (and check it again) to make sure it is correct. Place the most important
things at the front (of your life). Never ass-u-me. � If you’re being shot at, cars
really do go just as fast in reverse, despite everything your mother, father, brother
or mechanic told you. Truth is more important than anything. Consider the
source. Never ask a question that can be answered with a simple “yes” or “no.”
Late is a nasty word. What happens in the newsroom stays in the newsroom.
� Never unplug the refrigerator overnight. Everyone makes mistakes. Our
mistakes affect other people. There is always room for improvement. Symmetry
is over-rated; give me the rule of thirds any day. A fussy picture doesn’t get clearer
simply by publishing it. Never let someone tell you what you can or cannot say.
Everything goes better with a little bit of pizza!
ContributorsJOHN McBRIDE, Ford Dodge (Iowa) Senior High, [email protected] � SUSAN HOUSEMAN, Conestoga High School (Berwyn, Penn.), [email protected] � CANDACE
PERKINS BOWEN, Kent (Ohio) State University, [email protected] � KATIE WRIGHT, Crete (Nebr.) High School, [email protected] � BETH SHULL, Arkansas Scholastic Press
Association, [email protected] � MARY STAPP, Wilson High School (Washington, D.C.), [email protected] � SCOTT CLAY, [email protected] � SUSANNAH NESMITH,
[email protected] � CONI GREBEL, Lee County High School (Leesburg, Ga.), [email protected]. ©2010 JOURNALISM EDUCATION ASSOCIATION. Design by Bradley
Wilson.
From Communication: Journalism Education Today
of the Journalism Education Association
Applying ethics means I think
about what I SHOULD do.
SCOTT STRAZZANTE Chicago Tribune http://newsblogs.chicagotribune.com/shooting-from-the-hip/
As I edited my take after the game,
I noticed, that during Brunson's
reaction, there were a handful of
frames where only his middle fingers
were extended.
SCOTT STRAZZANTE Chicago Tribune http://newsblogs.chicagotribune.com/shooting-from-the-hip/
A photographer from the Peoria newspaper
decided to send his version of the image
and it was published online with the
caption— “Jalen Brunson of Lincolnshire
Stevenson makes a gesture to the Chicago
Whitney Young crowd.”
Seeing the play happen through my
viewfinder, I was very confident that the
gesture was not intentional.
SCOTT STRAZZANTE Chicago Tribune http://newsblogs.chicagotribune.com/shooting-from-the-hip/
Ethics exists on so many
levels. And our credibility
is at stake at every level.
@darrenrovell cup of the day? At Temple vs ND pic.twitter.com/mHhd0VKcBs 2:12 PM - 31 Aug 2013
SPELL CHECK
PROOF FOR CONTENT
PROOF FOR CONTENT
POST ON WALL
DESIGN
DESIGN
STEP BACK AND LOOK AT THE BIG PICTURE
IS IT RIGHT?
The Post: 12 people had died The truth: two or, at the most, three
The Post: Saudi national taken into custody by police The truth: no suspect and nobody in custody
IS IT THE RIGHT THING TO DO?
Is it better to be first
or accurate?
TIMELINE
Scene
ReactionLogo
AftermathVictims
Suspect
Reporters are no better than
their sources.
PAUL FARHI Washington Post http://www.washingtonpost.com/lifestyle/style/news-outlets-often-stumble-in-quest-for-speed-and-accuracy/2013/09/16/e5444820-1f19-11e3-8459-657e0c72fec8_story.html
People on Twitter take it for
granted that scanner chatter is
real and confirmed. It’s not.
Reporting on such
preliminary data, without
official confirmation, is asking
for trouble.
MARK E. BRADY Public Information Officer Prince George County Fire and EMS
March 7, 2014
March 24
April 2,2014
We’ve gotten into a situation
where the media’s standard
operating procedure has
become report first, confirm
second and correct third.
DAVE STATTER Former reporter, WUSA-TV Publisher, STATter911.com
In our haste to compete
with social media
to cover breaking news,
we’ve forgotten that
what makes us special
is our skill
in confirming information,
not just reporting it.
DAVE STATTER Former reporter, WUSA-TV Publisher, STATter911.com
You don’t know what you’re getting
with half the stuff on the internet. Too
many people have access to that
delivery system. They have no
training. They sit around in their
bathrobes and spit out information.
DAN THOMASSON Syndicated columnist Speaking at Midwestern State University April 2, 2014
Make sure your reporting
is as accurate as it can be.
If you get beaten then you get beaten.
DAN THOMASSON Syndicated columnist Speaking at Midwestern State University April 2, 2014
The majority of students tended to list
honesty as the best guidelines for
ethics…. While specific ethics changes
from professional profession, the
foundation does not.
BEN BRINK Photojournalist
BEN BRINK Photojournalist
The foundation is basic, simple
honesty, the kind you learn in
kindergarten.
Don’t tell us stories about things that
didn’t happen. Don’t show us things
that don’t exist.
#jdayinva2014
By Bradley Wilson, Ph.D.
[email protected] bradleywilsononline.net
@bradleywilson09
PHOTO BY KEVIN NIBUR
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