1. Online Insurance Marketing
Putting the Internet to Work for You
Allstate Agent Training
This document is confidential and intended solely for the information and benefit of the immediate recipient hereof; it should not be reproduced, either in total or in part, circulated, or quoted from without the express permission of InsWeb Corporation.
1
InsWebs AgentInsider Program
Enable your speakers

2. Todays Agenda

Internet Marketingyou cant afford to ignore it!

3. Trends and behaviors of Internet insurance shoppers 4. Where do these leads come from? 5. Best Practices for working Internet Leads 6. 4 Step SYSTEM to Success 7. Contact strategies and expectations 8. Overview of our AgentInsider products 9. Taking the next step 10. Agent registration 11. Exclusive Allstate promotions2
12. Online Insurance Interest Continues to Grow
3

In 2007 over 32 million auto insurance quotes were requested by consumers online

13. 70% of all auto insurance purchases in 2007 were web influenced (90% by 2011) 14. 2 out of 3 people searching for a new insurance policy will use the Internet 15. Nearly 75% of these online consumers still prefer to purchase insurance from a local agent! 16. Only 10% of them will make their purchasing decision based upon price aloneOnline Auto Quotes Submitted
(Millions)
+30%
+15%
+15%
%Increase
You Cant Afford to Ignore the Internet as a Marketing Strategy!
Source: ComScore Report 2008 & Celent Estimates
17. Where Do Our Leads Come From?
4

InsWeb attracts consumers through a mix of :

18. Banner advertisements on major portals and relevant sites 19. Approximately 1 billion banner ads served each month 20. Keyword searches and marketing partnerships with: